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MailerLite Email Deliverability Report for the year 2023 (April)

In this email deliverability report for MailerLite (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.898 emails were sent with MailerLite. A total of 5.432 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.129 emails ended up in the spam folder. 337 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.7185.749
(85.58 %) 		774
(11.52 %) 		195
(2.90 %)
ActiveCampaign 6.7935.808
(85.50 %) 		763
(11.23 %) 		222
(3.27 %)
CleverReach 6.9835.965
(85.42 %) 		798
(11.43 %) 		220
(3.15 %)
GetResponse 6.6965.693
(85.02 %) 		774
(11.56 %) 		229
(3.42 %)
Mailjet 6.9655.869
(84.26 %) 		843
(12.10 %) 		253
(3.63 %)
HubSpot 7.1255.978
(83.90 %) 		899
(12.62 %) 		248
(3.48 %)
CampaignMonitor 6.8595.748
(83.80 %) 		870
(12.68 %) 		241
(3.51 %)
Rapidmail 6.6275.517
(83.25 %) 		851
(12.84 %) 		259
(3.91 %)
Mailify 6.8875.685
(82.55 %) 		935
(13.58 %) 		267
(3.88 %)
Moosend 6.8845.639
(81.91 %) 		968
(14.06 %) 		277
(4.02 %)
AWeber 6.7035.471
(81.62 %) 		978
(14.59 %) 		254
(3.79 %)
Benchmark Email 6.8975.610
(81.34 %) 		1.010
(14.64 %) 		277
(4.02 %)
ConvertKit 6.8615.536
(80.69 %) 		1.026
(14.95 %) 		299
(4.36 %)
SendInBlue 6.7595.401
(79.91 %) 		1.102
(16.30 %) 		256
(3.79 %)
Constant Contact 6.6745.303
(79.46 %) 		1.068
(16.00 %) 		303
(4.54 %)
MailChimp 6.7965.400
(79.46 %) 		1.089
(16.02 %) 		307
(4.52 %)
SendPulse 6.6315.243
(79.07 %) 		1.103
(16.63 %) 		285
(4.30 %)
MailerLite 6.8985.432
(78.75 %) 		1.129
(16.37 %) 		337
(4.89 %)
Clever Elements 6.8225.251
(76.97 %) 		1.221
(17.90 %) 		350
(5.13 %)
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MailerLite email deliverability providers comparison 2023 (April)
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Email deliverability rates for MailerLite and other providers comparison

78.75 % of 6.898 emails sent with MailerLite ended up in the recipient's main mailbox. 16.37 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.89 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.58 %
(5.749) 		11.52 %
(774) 		2.90 %
(195)
ActiveCampaign 85.50 %
(5.808) 		11.23 %
(763) 		3.27 %
(222)
CleverReach 85.42 %
(5.965) 		11.43 %
(798) 		3.15 %
(220)
GetResponse 85.02 %
(5.693) 		11.56 %
(774) 		3.42 %
(229)
Mailjet 84.26 %
(5.869) 		12.10 %
(843) 		3.63 %
(253)
HubSpot 83.90 %
(5.978) 		12.62 %
(899) 		3.48 %
(248)
CampaignMonitor 83.80 %
(5.748) 		12.68 %
(870) 		3.51 %
(241)
Rapidmail 83.25 %
(5.517) 		12.84 %
(851) 		3.91 %
(259)
Mailify 82.55 %
(5.685) 		13.58 %
(935) 		3.88 %
(267)
Moosend 81.91 %
(5.639) 		14.06 %
(968) 		4.02 %
(277)
AWeber 81.62 %
(5.471) 		14.59 %
(978) 		3.79 %
(254)
Benchmark Email 81.34 %
(5.610) 		14.64 %
(1.010) 		4.02 %
(277)
ConvertKit 80.69 %
(5.536) 		14.95 %
(1.026) 		4.36 %
(299)
SendInBlue 79.91 %
(5.401) 		16.30 %
(1.102) 		3.79 %
(256)
Constant Contact 79.46 %
(5.303) 		16.00 %
(1.068) 		4.54 %
(303)
MailChimp 79.46 %
(5.400) 		16.02 %
(1.089) 		4.52 %
(307)
SendPulse 79.07 %
(5.243) 		16.63 %
(1.103) 		4.30 %
(285)
MailerLite 78.75 %
(5.432) 		16.37 %
(1.129) 		4.89 %
(337)
Clever Elements 76.97 %
(5.251) 		17.90 %
(1.221) 		5.13 %
(350)
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MailerLite email deliverability rates providers comparison 2023 (April)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Clothing, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Sport & Fitness, Finance and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 561460812082.00 %14.44 %3.57 %
Clothing 529431782081.47 %14.74 %3.78 %
Food & Drink 544438792780.51 %14.52 %4.96 %
Pets 506407792080.43 %15.61 %3.95 %
Other 552444842480.43 %15.22 %4.35 %
Entertainment 463368732279.48 %15.77 %4.75 %
Elektronics 536424842879.10 %15.67 %5.22 %
Health 520408892378.46 %17.12 %4.42 %
Cosmetics & Beauty 547422933277.15 %17.00 %5.85 %
Finance 528406982476.89 %18.56 %4.55 %
Sport & Fitness 532409952876.88 %17.86 %5.26 %
Dating 5644321013176.60 %17.91 %5.50 %
Job & Career 516383953874.22 %18.41 %7.36 %
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MailerLite email deliverability by category 2023 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 7095851022282.51 %14.39 %3.10 %
Custom Mail 7446081063081.72 %14.25 %4.03 %
Zoho Mail 638521942381.66 %14.73 %3.61 %
GMX Mail 7225851033481.02 %14.27 %4.71 %
Yahoo Mail 6765341123078.99 %16.57 %4.44 %
Mail.com 6645121104277.11 %16.57 %6.33 %
AOL Mail 6104691073476.89 %17.54 %5.57 %
Yandex Mail 7025371303576.50 %18.52 %4.99 %
Outlook Mail 6985291264375.79 %18.05 %6.16 %
Gmail 7355521394475.10 %18.91 %5.99 %
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MailerLite email deliverability by email service provider 2023 (April)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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