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MailerLite Email Deliverability Report for the year 2023 (July)

In this email deliverability report for MailerLite (July 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.813 emails were sent with MailerLite. A total of 5.317 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.176 emails ended up in the spam folder. 320 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6555.680
(85.35 %) 		776
(11.66 %) 		199
(2.99 %)
CampaignMonitor 6.7115.722
(85.26 %) 		797
(11.88 %) 		192
(2.86 %)
CleverReach 6.5765.602
(85.19 %) 		774
(11.77 %) 		200
(3.04 %)
Mailjet 6.9645.925
(85.08 %) 		830
(11.92 %) 		209
(3.00 %)
GetResponse 6.8105.781
(84.89 %) 		786
(11.54 %) 		243
(3.57 %)
Klick-Tipp 6.6735.591
(83.79 %) 		850
(12.74 %) 		232
(3.48 %)
Rapidmail 6.8435.697
(83.25 %) 		884
(12.92 %) 		262
(3.83 %)
Moosend 6.6945.529
(82.60 %) 		904
(13.50 %) 		261
(3.90 %)
HubSpot 6.8715.661
(82.39 %) 		964
(14.03 %) 		246
(3.58 %)
Benchmark Email 6.8815.622
(81.70 %) 		971
(14.11 %) 		288
(4.19 %)
Mailify 6.8675.602
(81.58 %) 		1.006
(14.65 %) 		259
(3.77 %)
AWeber 6.8785.577
(81.08 %) 		1.013
(14.73 %) 		288
(4.19 %)
ConvertKit 6.7785.478
(80.82 %) 		997
(14.71 %) 		303
(4.47 %)
Constant Contact 6.7835.429
(80.04 %) 		1.067
(15.73 %) 		287
(4.23 %)
SendInBlue 6.6215.289
(79.88 %) 		1.053
(15.90 %) 		279
(4.21 %)
MailChimp 6.9125.507
(79.67 %) 		1.114
(16.12 %) 		291
(4.21 %)
MailerLite 6.8135.317
(78.04 %) 		1.176
(17.26 %) 		320
(4.70 %)
SendPulse 6.8645.309
(77.35 %) 		1.215
(17.70 %) 		340
(4.95 %)
Clever Elements 6.8225.179
(75.92 %) 		1.312
(19.23 %) 		331
(4.85 %)
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MailerLite email deliverability providers comparison 2023 (July)
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Email deliverability rates for MailerLite and other providers comparison

78.04 % of 6.813 emails sent with MailerLite ended up in the recipient's main mailbox. 17.26 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.70 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.35 %
(5.680) 		11.66 %
(776) 		2.99 %
(199)
CampaignMonitor 85.26 %
(5.722) 		11.88 %
(797) 		2.86 %
(192)
CleverReach 85.19 %
(5.602) 		11.77 %
(774) 		3.04 %
(200)
Mailjet 85.08 %
(5.925) 		11.92 %
(830) 		3.00 %
(209)
GetResponse 84.89 %
(5.781) 		11.54 %
(786) 		3.57 %
(243)
Klick-Tipp 83.79 %
(5.591) 		12.74 %
(850) 		3.48 %
(232)
Rapidmail 83.25 %
(5.697) 		12.92 %
(884) 		3.83 %
(262)
Moosend 82.60 %
(5.529) 		13.50 %
(904) 		3.90 %
(261)
HubSpot 82.39 %
(5.661) 		14.03 %
(964) 		3.58 %
(246)
Benchmark Email 81.70 %
(5.622) 		14.11 %
(971) 		4.19 %
(288)
Mailify 81.58 %
(5.602) 		14.65 %
(1.006) 		3.77 %
(259)
AWeber 81.08 %
(5.577) 		14.73 %
(1.013) 		4.19 %
(288)
ConvertKit 80.82 %
(5.478) 		14.71 %
(997) 		4.47 %
(303)
Constant Contact 80.04 %
(5.429) 		15.73 %
(1.067) 		4.23 %
(287)
SendInBlue 79.88 %
(5.289) 		15.90 %
(1.053) 		4.21 %
(279)
MailChimp 79.67 %
(5.507) 		16.12 %
(1.114) 		4.21 %
(291)
MailerLite 78.04 %
(5.317) 		17.26 %
(1.176) 		4.70 %
(320)
SendPulse 77.35 %
(5.309) 		17.70 %
(1.215) 		4.95 %
(340)
Clever Elements 75.92 %
(5.179) 		19.23 %
(1.312) 		4.85 %
(331)
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MailerLite email deliverability rates providers comparison 2023 (July)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Food & Drink, Pets, Elektronics and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 507411781881.07 %15.38 %3.55 %
Food & Drink 506407762380.43 %15.02 %4.55 %
Pets 477381811579.87 %16.98 %3.14 %
Elektronics 554440882679.42 %15.88 %4.69 %
Clothing 553438862979.20 %15.55 %5.24 %
Cosmetics & Beauty 507401871979.09 %17.16 %3.75 %
Other 510403842379.02 %16.47 %4.51 %
Entertainment 525414912078.86 %17.33 %3.81 %
Health 499390882178.16 %17.64 %4.21 %
Sport & Fitness 545420992677.06 %18.17 %4.77 %
Finance 5644221123074.82 %19.86 %5.32 %
Dating 5373981043574.12 %19.37 %6.52 %
Job & Career 5293921023574.10 %19.28 %6.62 %
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MailerLite email deliverability by category 2023 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers AOL Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 6745441012980.71 %14.99 %4.30 %
Custom Mail 7135741073280.50 %15.01 %4.49 %
GMX Mail 6855411113378.98 %16.20 %4.82 %
Mail.com 6605191093278.64 %16.52 %4.85 %
Zoho Mail 6995471133978.25 %16.17 %5.58 %
Yahoo Mail 6665141232977.18 %18.47 %4.35 %
Yandex Mail 7195531372976.91 %19.05 %4.03 %
Gmail 6344861192976.66 %18.77 %4.57 %
Outlook Mail 6995331323476.25 %18.88 %4.86 %
AOL Mail 6645061243476.20 %18.67 %5.12 %
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MailerLite email deliverability by email service provider 2023 (July)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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