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MailerLite Email Deliverability Report for the year 2020 (July)

In this email deliverability report for MailerLite (July 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.408 emails were sent with MailerLite. A total of 4.878 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.321 emails ended up in the spam folder. 209 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0166.177
(77.06 %) 		1.721
(21.47 %) 		118
(1.47 %)
AWeber 7.9366.062
(76.39 %) 		1.779
(22.42 %) 		95
(1.20 %)
CleverReach 8.1086.083
(75.02 %) 		1.920
(23.68 %) 		105
(1.30 %)
Clever Elements 7.8985.888
(74.55 %) 		1.899
(24.04 %) 		111
(1.41 %)
Mailify 8.3236.035
(72.51 %) 		2.131
(25.60 %) 		157
(1.89 %)
CampaignMonitor 8.2945.810
(70.05 %) 		2.379
(28.68 %) 		105
(1.27 %)
SendInBlue 8.2285.672
(68.94 %) 		2.375
(28.86 %) 		181
(2.20 %)
Klick-Tipp 8.1325.558
(68.35 %) 		2.464
(30.30 %) 		110
(1.35 %)
Rapidmail 7.9985.406
(67.59 %) 		2.441
(30.52 %) 		151
(1.89 %)
ActiveCampaign 8.4935.718
(67.33 %) 		2.657
(31.28 %) 		118
(1.39 %)
Constant Contact 7.5525.052
(66.90 %) 		2.292
(30.35 %) 		208
(2.75 %)
Mailjet 7.6445.082
(66.48 %) 		2.430
(31.79 %) 		132
(1.73 %)
SendPulse 8.3635.466
(65.36 %) 		2.812
(33.62 %) 		85
(1.02 %)
Moosend 8.2805.343
(64.53 %) 		2.757
(33.30 %) 		180
(2.17 %)
HubSpot 8.1825.208
(63.65 %) 		2.793
(34.14 %) 		181
(2.21 %)
ConvertKit 8.1634.963
(60.80 %) 		2.982
(36.53 %) 		218
(2.67 %)
Benchmark Email 7.8504.676
(59.57 %) 		2.941
(37.46 %) 		233
(2.97 %)
MailChimp 8.5275.074
(59.51 %) 		3.270
(38.35 %) 		183
(2.15 %)
MailerLite 8.4084.878
(58.02 %) 		3.321
(39.50 %) 		209
(2.49 %)
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MailerLite email deliverability providers comparison 2020 (July)
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Email deliverability rates for MailerLite and other providers comparison

58.02 % of 8.408 emails sent with MailerLite ended up in the recipient's main mailbox. 39.50 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.49 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.06 %
(6.177) 		21.47 %
(1.721) 		1.47 %
(118)
AWeber 76.39 %
(6.062) 		22.42 %
(1.779) 		1.20 %
(95)
CleverReach 75.02 %
(6.083) 		23.68 %
(1.920) 		1.30 %
(105)
Clever Elements 74.55 %
(5.888) 		24.04 %
(1.899) 		1.41 %
(111)
Mailify 72.51 %
(6.035) 		25.60 %
(2.131) 		1.89 %
(157)
CampaignMonitor 70.05 %
(5.810) 		28.68 %
(2.379) 		1.27 %
(105)
SendInBlue 68.94 %
(5.672) 		28.86 %
(2.375) 		2.20 %
(181)
Klick-Tipp 68.35 %
(5.558) 		30.30 %
(2.464) 		1.35 %
(110)
Rapidmail 67.59 %
(5.406) 		30.52 %
(2.441) 		1.89 %
(151)
ActiveCampaign 67.33 %
(5.718) 		31.28 %
(2.657) 		1.39 %
(118)
Constant Contact 66.90 %
(5.052) 		30.35 %
(2.292) 		2.75 %
(208)
Mailjet 66.48 %
(5.082) 		31.79 %
(2.430) 		1.73 %
(132)
SendPulse 65.36 %
(5.466) 		33.62 %
(2.812) 		1.02 %
(85)
Moosend 64.53 %
(5.343) 		33.30 %
(2.757) 		2.17 %
(180)
HubSpot 63.65 %
(5.208) 		34.14 %
(2.793) 		2.21 %
(181)
ConvertKit 60.80 %
(4.963) 		36.53 %
(2.982) 		2.67 %
(218)
Benchmark Email 59.57 %
(4.676) 		37.46 %
(2.941) 		2.97 %
(233)
MailChimp 59.51 %
(5.074) 		38.35 %
(3.270) 		2.15 %
(183)
MailerLite 58.02 %
(4.878) 		39.50 %
(3.321) 		2.49 %
(209)
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MailerLite email deliverability rates providers comparison 2020 (July)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Pets, Other, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 5703651921364.04 %33.68 %2.28 %
Pets 7294602501963.10 %34.29 %2.61 %
Other 5083181771362.60 %34.84 %2.56 %
Food & Drink 7184482531762.40 %35.24 %2.37 %
Clothing 7224492541962.19 %35.18 %2.63 %
Entertainment 5803362301457.93 %39.66 %2.41 %
Job & Career 6363672521757.70 %39.62 %2.67 %
Cosmetics & Beauty 7104092831857.61 %39.86 %2.54 %
Elektronics 6053472441457.36 %40.33 %2.31 %
Sport & Fitness 6473712601657.34 %40.19 %2.47 %
Finance 6743592981753.26 %44.21 %2.52 %
Health 5893062691451.95 %45.67 %2.38 %
Dating 7203433591847.64 %49.86 %2.50 %
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MailerLite email deliverability by category 2020 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8805533032462.84 %34.43 %2.73 %
Zoho Mail 7624732721762.07 %35.70 %2.23 %
Mail.com 8615173232160.05 %37.51 %2.44 %
Yahoo Mail 8224913112059.73 %37.83 %2.43 %
AOL Mail 8495023262159.13 %38.40 %2.47 %
ProtonMail 8705063422258.16 %39.31 %2.53 %
Yandex Mail 8114673242057.58 %39.95 %2.47 %
GMX Mail 7784343271755.78 %42.03 %2.19 %
Outlook Mail 9064913912454.19 %43.16 %2.65 %
Gmail 8694444022351.09 %46.26 %2.65 %
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MailerLite email deliverability by email service provider 2020 (July)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

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References and Resources

Further resources and references for MailerLite.

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