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MailerLite Email Deliverability Report for the year 2021 (February)

In this email deliverability report for MailerLite (February 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.852 emails were sent with MailerLite. A total of 5.394 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.144 emails ended up in the spam folder. 314 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7915.788
(85.23 %) 		774
(11.40 %) 		229
(3.37 %)
ActiveCampaign 6.6585.674
(85.22 %) 		766
(11.50 %) 		218
(3.27 %)
CampaignMonitor 6.8485.830
(85.13 %) 		794
(11.59 %) 		224
(3.27 %)
GetResponse 6.6495.643
(84.87 %) 		780
(11.73 %) 		226
(3.40 %)
CleverReach 6.8415.783
(84.53 %) 		826
(12.07 %) 		232
(3.39 %)
Rapidmail 6.9335.825
(84.02 %) 		850
(12.26 %) 		258
(3.72 %)
Klick-Tipp 6.7635.630
(83.25 %) 		894
(13.22 %) 		239
(3.53 %)
Moosend 6.9085.703
(82.56 %) 		950
(13.75 %) 		255
(3.69 %)
HubSpot 6.8105.603
(82.28 %) 		941
(13.82 %) 		266
(3.91 %)
SendInBlue 6.8095.585
(82.02 %) 		971
(14.26 %) 		253
(3.72 %)
MailChimp 6.7735.537
(81.75 %) 		967
(14.28 %) 		269
(3.97 %)
Mailify 6.8055.519
(81.10 %) 		993
(14.59 %) 		293
(4.31 %)
ConvertKit 6.8015.513
(81.06 %) 		1.000
(14.70 %) 		288
(4.23 %)
AWeber 6.8725.570
(81.05 %) 		1.036
(15.08 %) 		266
(3.87 %)
Benchmark Email 6.8515.489
(80.12 %) 		1.066
(15.56 %) 		296
(4.32 %)
Constant Contact 6.9525.523
(79.44 %) 		1.114
(16.02 %) 		315
(4.53 %)
MailerLite 6.8525.394
(78.72 %) 		1.144
(16.70 %) 		314
(4.58 %)
SendPulse 7.0165.441
(77.55 %) 		1.263
(18.00 %) 		312
(4.45 %)
Clever Elements 6.8365.195
(75.99 %) 		1.310
(19.16 %) 		331
(4.84 %)
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MailerLite email deliverability providers comparison 2021 (February)
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Email deliverability rates for MailerLite and other providers comparison

78.72 % of 6.852 emails sent with MailerLite ended up in the recipient's main mailbox. 16.70 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.58 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.23 %
(5.788) 		11.40 %
(774) 		3.37 %
(229)
ActiveCampaign 85.22 %
(5.674) 		11.50 %
(766) 		3.27 %
(218)
CampaignMonitor 85.13 %
(5.830) 		11.59 %
(794) 		3.27 %
(224)
GetResponse 84.87 %
(5.643) 		11.73 %
(780) 		3.40 %
(226)
CleverReach 84.53 %
(5.783) 		12.07 %
(826) 		3.39 %
(232)
Rapidmail 84.02 %
(5.825) 		12.26 %
(850) 		3.72 %
(258)
Klick-Tipp 83.25 %
(5.630) 		13.22 %
(894) 		3.53 %
(239)
Moosend 82.56 %
(5.703) 		13.75 %
(950) 		3.69 %
(255)
HubSpot 82.28 %
(5.603) 		13.82 %
(941) 		3.91 %
(266)
SendInBlue 82.02 %
(5.585) 		14.26 %
(971) 		3.72 %
(253)
MailChimp 81.75 %
(5.537) 		14.28 %
(967) 		3.97 %
(269)
Mailify 81.10 %
(5.519) 		14.59 %
(993) 		4.31 %
(293)
ConvertKit 81.06 %
(5.513) 		14.70 %
(1.000) 		4.23 %
(288)
AWeber 81.05 %
(5.570) 		15.08 %
(1.036) 		3.87 %
(266)
Benchmark Email 80.12 %
(5.489) 		15.56 %
(1.066) 		4.32 %
(296)
Constant Contact 79.44 %
(5.523) 		16.02 %
(1.114) 		4.53 %
(315)
MailerLite 78.72 %
(5.394) 		16.70 %
(1.144) 		4.58 %
(314)
SendPulse 77.55 %
(5.441) 		18.00 %
(1.263) 		4.45 %
(312)
Clever Elements 75.99 %
(5.195) 		19.16 %
(1.310) 		4.84 %
(331)
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MailerLite email deliverability rates providers comparison 2021 (February)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Clothing, Food & Drink, Cosmetics & Beauty, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Sport & Fitness, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 501405722480.84 %14.37 %4.79 %
Food & Drink 530428782480.75 %14.72 %4.53 %
Cosmetics & Beauty 467377751580.73 %16.06 %3.21 %
Home & Garden 533429772780.49 %14.45 %5.07 %
Elektronics 526419822579.66 %15.59 %4.75 %
Other 525418832479.62 %15.81 %4.57 %
Pets 516408822679.07 %15.89 %5.04 %
Job & Career 5484311041378.65 %18.98 %2.37 %
Entertainment 538420912778.07 %16.91 %5.02 %
Health 548424992577.37 %18.07 %4.56 %
Sport & Fitness 524405992077.29 %18.89 %3.82 %
Dating 520401952477.12 %18.27 %4.62 %
Finance 5764291074074.48 %18.58 %6.94 %
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MailerLite email deliverability by category 2021 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are GMX Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Yandex Mail, Yahoo Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 7145821112181.51 %15.55 %2.94 %
ProtonMail 6765421052980.18 %15.53 %4.29 %
Zoho Mail 6855491072980.15 %15.62 %4.23 %
Custom Mail 6915531043480.03 %15.05 %4.92 %
Mail.com 6725331112879.32 %16.52 %4.17 %
Outlook Mail 6605171192478.33 %18.03 %3.64 %
Gmail 6855271253376.93 %18.25 %4.82 %
AOL Mail 6725171163976.93 %17.26 %5.80 %
Yahoo Mail 7145491224376.89 %17.09 %6.02 %
Yandex Mail 6835251243476.87 %18.16 %4.98 %
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MailerLite email deliverability by email service provider 2021 (February)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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