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MailerLite Email Deliverability Report for the year 2021 (March)

In this email deliverability report for MailerLite (March 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.861 emails were sent with MailerLite. A total of 5.378 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.177 emails ended up in the spam folder. 306 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.8325.837
(85.44 %) 		796
(11.65 %) 		199
(2.91 %)
CampaignMonitor 6.9905.963
(85.31 %) 		817
(11.69 %) 		210
(3.00 %)
GetResponse 6.9115.883
(85.13 %) 		801
(11.59 %) 		227
(3.28 %)
Rapidmail 6.7815.755
(84.87 %) 		829
(12.23 %) 		197
(2.91 %)
ActiveCampaign 6.8435.799
(84.74 %) 		811
(11.85 %) 		233
(3.40 %)
Mailjet 6.8625.793
(84.42 %) 		834
(12.15 %) 		235
(3.42 %)
Klick-Tipp 6.7765.693
(84.02 %) 		858
(12.66 %) 		225
(3.32 %)
Moosend 6.8315.666
(82.95 %) 		904
(13.23 %) 		261
(3.82 %)
AWeber 6.9115.703
(82.52 %) 		949
(13.73 %) 		259
(3.75 %)
HubSpot 6.7445.560
(82.44 %) 		941
(13.95 %) 		243
(3.60 %)
Benchmark Email 6.8705.637
(82.05 %) 		981
(14.28 %) 		252
(3.67 %)
ConvertKit 6.7995.561
(81.79 %) 		989
(14.55 %) 		249
(3.66 %)
Constant Contact 6.8255.534
(81.08 %) 		1.037
(15.19 %) 		254
(3.72 %)
SendInBlue 6.8075.494
(80.71 %) 		1.058
(15.54 %) 		255
(3.75 %)
Mailify 6.8415.495
(80.32 %) 		1.038
(15.17 %) 		308
(4.50 %)
MailChimp 6.9205.530
(79.91 %) 		1.086
(15.69 %) 		304
(4.39 %)
MailerLite 6.8615.378
(78.39 %) 		1.177
(17.15 %) 		306
(4.46 %)
Clever Elements 7.0385.468
(77.69 %) 		1.249
(17.75 %) 		321
(4.56 %)
SendPulse 6.6605.165
(77.55 %) 		1.162
(17.45 %) 		333
(5.00 %)
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MailerLite email deliverability providers comparison 2021 (March)
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Email deliverability rates for MailerLite and other providers comparison

78.39 % of 6.861 emails sent with MailerLite ended up in the recipient's main mailbox. 17.15 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.44 %
(5.837) 		11.65 %
(796) 		2.91 %
(199)
CampaignMonitor 85.31 %
(5.963) 		11.69 %
(817) 		3.00 %
(210)
GetResponse 85.13 %
(5.883) 		11.59 %
(801) 		3.28 %
(227)
Rapidmail 84.87 %
(5.755) 		12.23 %
(829) 		2.91 %
(197)
ActiveCampaign 84.74 %
(5.799) 		11.85 %
(811) 		3.40 %
(233)
Mailjet 84.42 %
(5.793) 		12.15 %
(834) 		3.42 %
(235)
Klick-Tipp 84.02 %
(5.693) 		12.66 %
(858) 		3.32 %
(225)
Moosend 82.95 %
(5.666) 		13.23 %
(904) 		3.82 %
(261)
AWeber 82.52 %
(5.703) 		13.73 %
(949) 		3.75 %
(259)
HubSpot 82.44 %
(5.560) 		13.95 %
(941) 		3.60 %
(243)
Benchmark Email 82.05 %
(5.637) 		14.28 %
(981) 		3.67 %
(252)
ConvertKit 81.79 %
(5.561) 		14.55 %
(989) 		3.66 %
(249)
Constant Contact 81.08 %
(5.534) 		15.19 %
(1.037) 		3.72 %
(254)
SendInBlue 80.71 %
(5.494) 		15.54 %
(1.058) 		3.75 %
(255)
Mailify 80.32 %
(5.495) 		15.17 %
(1.038) 		4.50 %
(308)
MailChimp 79.91 %
(5.530) 		15.69 %
(1.086) 		4.39 %
(304)
MailerLite 78.39 %
(5.378) 		17.15 %
(1.177) 		4.46 %
(306)
Clever Elements 77.69 %
(5.468) 		17.75 %
(1.249) 		4.56 %
(321)
SendPulse 77.55 %
(5.165) 		17.45 %
(1.162) 		5.00 %
(333)
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MailerLite email deliverability rates providers comparison 2021 (March)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Clothing, Food & Drink, Elektronics and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 458374671781.66 %14.63 %3.71 %
Clothing 561454901780.93 %16.04 %3.03 %
Food & Drink 541437842080.78 %15.53 %3.70 %
Elektronics 478385751880.54 %15.69 %3.77 %
Cosmetics & Beauty 513408861979.53 %16.76 %3.70 %
Pets 545432872679.27 %15.96 %4.77 %
Sport & Fitness 533416952278.05 %17.82 %4.13 %
Other 557434903377.92 %16.16 %5.92 %
Entertainment 520402912777.31 %17.50 %5.19 %
Health 524403962576.91 %18.32 %4.77 %
Job & Career 5524191062775.91 %19.20 %4.89 %
Finance 5474151052775.87 %19.20 %4.94 %
Dating 5323991052875.00 %19.74 %5.26 %
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MailerLite email deliverability by category 2021 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7095721073080.68 %15.09 %4.23 %
Zoho Mail 597479952380.23 %15.91 %3.85 %
ProtonMail 6575261003180.06 %15.22 %4.72 %
AOL Mail 6345071111679.97 %17.51 %2.52 %
GMX Mail 6605271052879.85 %15.91 %4.24 %
Yahoo Mail 6735271212578.31 %17.98 %3.71 %
Mail.com 6945431183378.24 %17.00 %4.76 %
Gmail 7615881403377.27 %18.40 %4.34 %
Outlook Mail 7645801444075.92 %18.85 %5.24 %
Yandex Mail 7125291364774.30 %19.10 %6.60 %
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MailerLite email deliverability by email service provider 2021 (March)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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