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MailerLite Email Deliverability Report for the year 2023 (January)

In this email deliverability report for MailerLite (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.819 emails were sent with MailerLite. A total of 5.498 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.047 emails ended up in the spam folder. 274 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %) 		730
(10.42 %) 		215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %) 		769
(11.15 %) 		190
(2.75 %)
CleverReach 6.9635.904
(84.79 %) 		837
(12.02 %) 		222
(3.19 %)
Mailjet 6.9695.902
(84.69 %) 		843
(12.10 %) 		224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %) 		843
(12.40 %) 		236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %) 		874
(12.95 %) 		234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %) 		908
(13.39 %) 		237
(3.50 %)
HubSpot 6.9065.729
(82.96 %) 		941
(13.63 %) 		236
(3.42 %)
Moosend 6.8755.665
(82.40 %) 		953
(13.86 %) 		257
(3.74 %)
AWeber 6.8175.600
(82.15 %) 		950
(13.94 %) 		267
(3.92 %)
Mailify 6.9975.724
(81.81 %) 		1.019
(14.56 %) 		254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %) 		951
(14.34 %) 		272
(4.10 %)
MailChimp 6.6405.412
(81.51 %) 		950
(14.31 %) 		278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %) 		1.009
(14.69 %) 		278
(4.05 %)
MailerLite 6.8195.498
(80.63 %) 		1.047
(15.35 %) 		274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %) 		1.076
(15.86 %) 		309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %) 		1.142
(16.88 %) 		323
(4.77 %)
SendPulse 6.8945.366
(77.84 %) 		1.207
(17.51 %) 		321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %) 		1.209
(17.70 %) 		330
(4.83 %)
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MailerLite email deliverability providers comparison 2023 (January)
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Email deliverability rates for MailerLite and other providers comparison

80.63 % of 6.819 emails sent with MailerLite ended up in the recipient's main mailbox. 15.35 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.02 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059) 		10.42 %
(730) 		3.07 %
(215)
ActiveCampaign 86.10 %
(5.938) 		11.15 %
(769) 		2.75 %
(190)
CleverReach 84.79 %
(5.904) 		12.02 %
(837) 		3.19 %
(222)
Mailjet 84.69 %
(5.902) 		12.10 %
(843) 		3.21 %
(224)
CampaignMonitor 84.13 %
(5.721) 		12.40 %
(843) 		3.47 %
(236)
Klick-Tipp 83.58 %
(5.640) 		12.95 %
(874) 		3.47 %
(234)
Rapidmail 83.11 %
(5.636) 		13.39 %
(908) 		3.50 %
(237)
HubSpot 82.96 %
(5.729) 		13.63 %
(941) 		3.42 %
(236)
Moosend 82.40 %
(5.665) 		13.86 %
(953) 		3.74 %
(257)
AWeber 82.15 %
(5.600) 		13.94 %
(950) 		3.92 %
(267)
Mailify 81.81 %
(5.724) 		14.56 %
(1.019) 		3.63 %
(254)
SendInBlue 81.55 %
(5.407) 		14.34 %
(951) 		4.10 %
(272)
MailChimp 81.51 %
(5.412) 		14.31 %
(950) 		4.19 %
(278)
ConvertKit 81.26 %
(5.581) 		14.69 %
(1.009) 		4.05 %
(278)
MailerLite 80.63 %
(5.498) 		15.35 %
(1.047) 		4.02 %
(274)
Benchmark Email 79.58 %
(5.399) 		15.86 %
(1.076) 		4.55 %
(309)
Constant Contact 78.35 %
(5.302) 		16.88 %
(1.142) 		4.77 %
(323)
SendPulse 77.84 %
(5.366) 		17.51 %
(1.207) 		4.66 %
(321)
Clever Elements 77.47 %
(5.293) 		17.70 %
(1.209) 		4.83 %
(330)
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MailerLite email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Home & Garden, Clothing, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 553462741783.54 %13.38 %3.07 %
Home & Garden 515429691783.30 %13.40 %3.30 %
Clothing 505417691982.57 %13.66 %3.76 %
Pets 534439752082.21 %14.04 %3.75 %
Elektronics 532436781881.95 %14.66 %3.38 %
Cosmetics & Beauty 570459882380.53 %15.44 %4.04 %
Entertainment 503404772280.32 %15.31 %4.37 %
Other 524418792779.77 %15.08 %5.15 %
Health 518413852079.73 %16.41 %3.86 %
Sport & Fitness 536426902079.48 %16.79 %3.73 %
Job & Career 496393832079.23 %16.73 %4.03 %
Dating 511398902377.89 %17.61 %4.50 %
Finance 522404902877.39 %17.24 %5.36 %
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MailerLite email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 689578931883.89 %13.50 %2.61 %
Custom Mail 692568962882.08 %13.87 %4.05 %
Zoho Mail 672549933081.70 %13.84 %4.46 %
GMX Mail 7115791013181.43 %14.21 %4.36 %
Mail.com 7195841082781.22 %15.02 %3.76 %
Yandex Mail 6315071051980.35 %16.64 %3.01 %
AOL Mail 6815411112979.44 %16.30 %4.26 %
Gmail 6635231112978.88 %16.74 %4.37 %
Yahoo Mail 6565161083278.66 %16.46 %4.88 %
Outlook Mail 7055531213178.44 %17.16 %4.40 %
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MailerLite email deliverability by email service provider 2023 (January)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.