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MailerLite Email Deliverability Report for the year 2023 (September)

In this email deliverability report for MailerLite (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.810 emails were sent with MailerLite. A total of 5.397 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.090 emails ended up in the spam folder. 323 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.9325.926
(85.49 %) 		772
(11.14 %) 		234
(3.38 %)
ActiveCampaign 6.9585.942
(85.40 %) 		802
(11.53 %) 		214
(3.08 %)
Mailjet 6.7505.735
(84.96 %) 		808
(11.97 %) 		207
(3.07 %)
GetResponse 6.9215.864
(84.73 %) 		823
(11.89 %) 		234
(3.38 %)
Klick-Tipp 6.7235.620
(83.59 %) 		868
(12.91 %) 		235
(3.50 %)
HubSpot 6.7455.622
(83.35 %) 		880
(13.05 %) 		243
(3.60 %)
Mailify 7.0225.817
(82.84 %) 		939
(13.37 %) 		266
(3.79 %)
CleverReach 6.8145.628
(82.59 %) 		919
(13.49 %) 		267
(3.92 %)
Moosend 6.9005.687
(82.42 %) 		942
(13.65 %) 		271
(3.93 %)
Rapidmail 6.8125.601
(82.22 %) 		951
(13.96 %) 		260
(3.82 %)
ConvertKit 6.8765.602
(81.47 %) 		995
(14.47 %) 		279
(4.06 %)
AWeber 6.7165.462
(81.33 %) 		999
(14.87 %) 		255
(3.80 %)
SendInBlue 6.7655.478
(80.98 %) 		1.003
(14.83 %) 		284
(4.20 %)
MailChimp 6.8405.528
(80.82 %) 		1.025
(14.99 %) 		287
(4.20 %)
Benchmark Email 7.0525.699
(80.81 %) 		1.066
(15.12 %) 		287
(4.07 %)
Constant Contact 6.8615.519
(80.44 %) 		1.062
(15.48 %) 		280
(4.08 %)
MailerLite 6.8105.397
(79.25 %) 		1.090
(16.01 %) 		323
(4.74 %)
SendPulse 6.7945.346
(78.69 %) 		1.155
(17.00 %) 		293
(4.31 %)
Clever Elements 6.7875.220
(76.91 %) 		1.212
(17.86 %) 		355
(5.23 %)
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MailerLite email deliverability providers comparison 2023 (September)
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Email deliverability rates for MailerLite and other providers comparison

79.25 % of 6.810 emails sent with MailerLite ended up in the recipient's main mailbox. 16.01 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.74 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.49 %
(5.926) 		11.14 %
(772) 		3.38 %
(234)
ActiveCampaign 85.40 %
(5.942) 		11.53 %
(802) 		3.08 %
(214)
Mailjet 84.96 %
(5.735) 		11.97 %
(808) 		3.07 %
(207)
GetResponse 84.73 %
(5.864) 		11.89 %
(823) 		3.38 %
(234)
Klick-Tipp 83.59 %
(5.620) 		12.91 %
(868) 		3.50 %
(235)
HubSpot 83.35 %
(5.622) 		13.05 %
(880) 		3.60 %
(243)
Mailify 82.84 %
(5.817) 		13.37 %
(939) 		3.79 %
(266)
CleverReach 82.59 %
(5.628) 		13.49 %
(919) 		3.92 %
(267)
Moosend 82.42 %
(5.687) 		13.65 %
(942) 		3.93 %
(271)
Rapidmail 82.22 %
(5.601) 		13.96 %
(951) 		3.82 %
(260)
ConvertKit 81.47 %
(5.602) 		14.47 %
(995) 		4.06 %
(279)
AWeber 81.33 %
(5.462) 		14.87 %
(999) 		3.80 %
(255)
SendInBlue 80.98 %
(5.478) 		14.83 %
(1.003) 		4.20 %
(284)
MailChimp 80.82 %
(5.528) 		14.99 %
(1.025) 		4.20 %
(287)
Benchmark Email 80.81 %
(5.699) 		15.12 %
(1.066) 		4.07 %
(287)
Constant Contact 80.44 %
(5.519) 		15.48 %
(1.062) 		4.08 %
(280)
MailerLite 79.25 %
(5.397) 		16.01 %
(1.090) 		4.74 %
(323)
SendPulse 78.69 %
(5.346) 		17.00 %
(1.155) 		4.31 %
(293)
Clever Elements 76.91 %
(5.220) 		17.86 %
(1.212) 		5.23 %
(355)
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MailerLite email deliverability rates providers comparison 2023 (September)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Clothing, Food & Drink, Elektronics, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Sport & Fitness, Health and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 523429732182.03 %13.96 %4.02 %
Food & Drink 468382652181.62 %13.89 %4.49 %
Elektronics 544441822181.07 %15.07 %3.86 %
Home & Garden 584473832880.99 %14.21 %4.79 %
Other 495397742480.20 %14.95 %4.85 %
Cosmetics & Beauty 509408792280.16 %15.52 %4.32 %
Pets 535428832480.00 %15.51 %4.49 %
Entertainment 532417843178.38 %15.79 %5.83 %
Dating 526409972077.76 %18.44 %3.80 %
Health 537417912977.65 %16.95 %5.40 %
Sport & Fitness 531412942577.59 %17.70 %4.71 %
Finance 503387932376.94 %18.49 %4.57 %
Job & Career 523397923475.91 %17.59 %6.50 %
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MailerLite email deliverability by category 2023 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 7045761022681.82 %14.49 %3.69 %
Custom Mail 638520912781.50 %14.26 %4.23 %
GMX Mail 7776281173280.82 %15.06 %4.12 %
Zoho Mail 616497902980.68 %14.61 %4.71 %
AOL Mail 6585211082979.18 %16.41 %4.41 %
Yandex Mail 7055551193178.72 %16.88 %4.40 %
Mail.com 6755291054178.37 %15.56 %6.07 %
Gmail 6605101183277.27 %17.88 %4.85 %
Yahoo Mail 6615101114077.16 %16.79 %6.05 %
Outlook Mail 7165511293676.96 %18.02 %5.03 %
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MailerLite email deliverability by email service provider 2023 (September)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.