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MailerLite Email Deliverability Report for the year 2023 (November)

In this email deliverability report for MailerLite (November 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.823 emails were sent with MailerLite. A total of 5.428 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.080 emails ended up in the spam folder. 315 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.8145.853
(85.90 %) 		763
(11.20 %) 		198
(2.91 %)
ActiveCampaign 6.7175.734
(85.37 %) 		780
(11.61 %) 		203
(3.02 %)
CampaignMonitor 6.8865.878
(85.36 %) 		787
(11.43 %) 		221
(3.21 %)
GetResponse 6.8595.782
(84.30 %) 		843
(12.29 %) 		234
(3.41 %)
Mailjet 6.8635.742
(83.67 %) 		881
(12.84 %) 		240
(3.50 %)
AWeber 6.7685.658
(83.60 %) 		897
(13.25 %) 		213
(3.15 %)
HubSpot 6.6215.519
(83.36 %) 		886
(13.38 %) 		216
(3.26 %)
CleverReach 6.7535.624
(83.28 %) 		888
(13.15 %) 		241
(3.57 %)
Moosend 6.9025.744
(83.22 %) 		910
(13.18 %) 		248
(3.59 %)
Rapidmail 6.8805.630
(81.83 %) 		977
(14.20 %) 		273
(3.97 %)
MailChimp 6.6655.401
(81.04 %) 		996
(14.94 %) 		268
(4.02 %)
Mailify 6.7255.432
(80.77 %) 		971
(14.44 %) 		322
(4.79 %)
ConvertKit 6.7895.465
(80.50 %) 		1.037
(15.27 %) 		287
(4.23 %)
SendInBlue 6.8105.464
(80.23 %) 		1.077
(15.81 %) 		269
(3.95 %)
Benchmark Email 6.8285.463
(80.01 %) 		1.051
(15.39 %) 		314
(4.60 %)
MailerLite 6.8235.428
(79.55 %) 		1.080
(15.83 %) 		315
(4.62 %)
Constant Contact 6.9355.488
(79.13 %) 		1.148
(16.55 %) 		299
(4.31 %)
Clever Elements 6.5675.109
(77.80 %) 		1.159
(17.65 %) 		299
(4.55 %)
SendPulse 6.9615.412
(77.75 %) 		1.203
(17.28 %) 		346
(4.97 %)
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MailerLite email deliverability providers comparison 2023 (November)
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Email deliverability rates for MailerLite and other providers comparison

79.55 % of 6.823 emails sent with MailerLite ended up in the recipient's main mailbox. 15.83 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.62 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.90 %
(5.853) 		11.20 %
(763) 		2.91 %
(198)
ActiveCampaign 85.37 %
(5.734) 		11.61 %
(780) 		3.02 %
(203)
CampaignMonitor 85.36 %
(5.878) 		11.43 %
(787) 		3.21 %
(221)
GetResponse 84.30 %
(5.782) 		12.29 %
(843) 		3.41 %
(234)
Mailjet 83.67 %
(5.742) 		12.84 %
(881) 		3.50 %
(240)
AWeber 83.60 %
(5.658) 		13.25 %
(897) 		3.15 %
(213)
HubSpot 83.36 %
(5.519) 		13.38 %
(886) 		3.26 %
(216)
CleverReach 83.28 %
(5.624) 		13.15 %
(888) 		3.57 %
(241)
Moosend 83.22 %
(5.744) 		13.18 %
(910) 		3.59 %
(248)
Rapidmail 81.83 %
(5.630) 		14.20 %
(977) 		3.97 %
(273)
MailChimp 81.04 %
(5.401) 		14.94 %
(996) 		4.02 %
(268)
Mailify 80.77 %
(5.432) 		14.44 %
(971) 		4.79 %
(322)
ConvertKit 80.50 %
(5.465) 		15.27 %
(1.037) 		4.23 %
(287)
SendInBlue 80.23 %
(5.464) 		15.81 %
(1.077) 		3.95 %
(269)
Benchmark Email 80.01 %
(5.463) 		15.39 %
(1.051) 		4.60 %
(314)
MailerLite 79.55 %
(5.428) 		15.83 %
(1.080) 		4.62 %
(315)
Constant Contact 79.13 %
(5.488) 		16.55 %
(1.148) 		4.31 %
(299)
Clever Elements 77.80 %
(5.109) 		17.65 %
(1.159) 		4.55 %
(299)
SendPulse 77.75 %
(5.412) 		17.28 %
(1.203) 		4.97 %
(346)
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MailerLite email deliverability rates providers comparison 2023 (November)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Clothing, Food & Drink, Home & Garden, Other and Health resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 492409681583.13 %13.82 %3.05 %
Food & Drink 507417682282.25 %13.41 %4.34 %
Home & Garden 533437722481.99 %13.51 %4.50 %
Other 480389692281.04 %14.38 %4.58 %
Health 514411841979.96 %16.34 %3.70 %
Sport & Fitness 531424921579.85 %17.33 %2.82 %
Elektronics 504401742979.56 %14.68 %5.75 %
Pets 538426842879.18 %15.61 %5.20 %
Cosmetics & Beauty 527417832779.13 %15.75 %5.12 %
Entertainment 548433882779.01 %16.06 %4.93 %
Job & Career 501390882377.84 %17.56 %4.59 %
Finance 5894541082777.08 %18.34 %4.58 %
Dating 5594201023775.13 %18.25 %6.62 %
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MailerLite email deliverability by category 2023 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Yahoo Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 7256021002383.03 %13.79 %3.17 %
Custom Mail 698575942982.38 %13.47 %4.15 %
Zoho Mail 636518922681.45 %14.47 %4.09 %
GMX Mail 643519962880.72 %14.93 %4.35 %
Mail.com 6635251053379.19 %15.84 %4.98 %
AOL Mail 7095591183278.84 %16.64 %4.51 %
Outlook Mail 7225661263078.39 %17.45 %4.16 %
Gmail 6585131153077.96 %17.48 %4.56 %
Yandex Mail 7015401233877.03 %17.55 %5.42 %
Yahoo Mail 6685111114676.50 %16.62 %6.89 %
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MailerLite email deliverability by email service provider 2023 (November)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.