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MailerLite Email Deliverability Report for the year 2023 (March)

In this email deliverability report for MailerLite (March 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.776 emails were sent with MailerLite. A total of 5.309 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.146 emails ended up in the spam folder. 321 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7275.826
(86.61 %) 		697
(10.36 %) 		204
(3.03 %)
GetResponse 6.8955.926
(85.95 %) 		746
(10.82 %) 		223
(3.23 %)
Mailjet 6.8635.817
(84.76 %) 		816
(11.89 %) 		230
(3.35 %)
CampaignMonitor 6.9365.875
(84.70 %) 		823
(11.87 %) 		238
(3.43 %)
Klick-Tipp 6.7545.649
(83.64 %) 		879
(13.01 %) 		226
(3.35 %)
CleverReach 6.8275.709
(83.62 %) 		870
(12.74 %) 		248
(3.63 %)
HubSpot 6.7875.603
(82.55 %) 		927
(13.66 %) 		257
(3.79 %)
AWeber 6.6575.481
(82.33 %) 		941
(14.14 %) 		235
(3.53 %)
ConvertKit 6.9075.680
(82.24 %) 		967
(14.00 %) 		260
(3.76 %)
Rapidmail 6.6905.490
(82.06 %) 		937
(14.01 %) 		263
(3.93 %)
Benchmark Email 6.8865.637
(81.86 %) 		983
(14.28 %) 		266
(3.86 %)
Moosend 6.8795.582
(81.15 %) 		1.027
(14.93 %) 		270
(3.92 %)
Mailify 6.8685.543
(80.71 %) 		1.040
(15.14 %) 		285
(4.15 %)
SendInBlue 6.9155.576
(80.64 %) 		1.054
(15.24 %) 		285
(4.12 %)
MailChimp 6.7435.406
(80.17 %) 		1.062
(15.75 %) 		275
(4.08 %)
Constant Contact 6.7945.374
(79.10 %) 		1.125
(16.56 %) 		295
(4.34 %)
MailerLite 6.7765.309
(78.35 %) 		1.146
(16.91 %) 		321
(4.74 %)
SendPulse 6.8285.299
(77.61 %) 		1.215
(17.79 %) 		314
(4.60 %)
Clever Elements 6.8045.215
(76.65 %) 		1.259
(18.50 %) 		330
(4.85 %)
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MailerLite email deliverability providers comparison 2023 (March)
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Email deliverability rates for MailerLite and other providers comparison

78.35 % of 6.776 emails sent with MailerLite ended up in the recipient's main mailbox. 16.91 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.74 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.61 %
(5.826) 		10.36 %
(697) 		3.03 %
(204)
GetResponse 85.95 %
(5.926) 		10.82 %
(746) 		3.23 %
(223)
Mailjet 84.76 %
(5.817) 		11.89 %
(816) 		3.35 %
(230)
CampaignMonitor 84.70 %
(5.875) 		11.87 %
(823) 		3.43 %
(238)
Klick-Tipp 83.64 %
(5.649) 		13.01 %
(879) 		3.35 %
(226)
CleverReach 83.62 %
(5.709) 		12.74 %
(870) 		3.63 %
(248)
HubSpot 82.55 %
(5.603) 		13.66 %
(927) 		3.79 %
(257)
AWeber 82.33 %
(5.481) 		14.14 %
(941) 		3.53 %
(235)
ConvertKit 82.24 %
(5.680) 		14.00 %
(967) 		3.76 %
(260)
Rapidmail 82.06 %
(5.490) 		14.01 %
(937) 		3.93 %
(263)
Benchmark Email 81.86 %
(5.637) 		14.28 %
(983) 		3.86 %
(266)
Moosend 81.15 %
(5.582) 		14.93 %
(1.027) 		3.92 %
(270)
Mailify 80.71 %
(5.543) 		15.14 %
(1.040) 		4.15 %
(285)
SendInBlue 80.64 %
(5.576) 		15.24 %
(1.054) 		4.12 %
(285)
MailChimp 80.17 %
(5.406) 		15.75 %
(1.062) 		4.08 %
(275)
Constant Contact 79.10 %
(5.374) 		16.56 %
(1.125) 		4.34 %
(295)
MailerLite 78.35 %
(5.309) 		16.91 %
(1.146) 		4.74 %
(321)
SendPulse 77.61 %
(5.299) 		17.79 %
(1.215) 		4.60 %
(314)
Clever Elements 76.65 %
(5.215) 		18.50 %
(1.259) 		4.85 %
(330)
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MailerLite email deliverability rates providers comparison 2023 (March)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Clothing, Home & Garden, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 520426771781.92 %14.81 %3.27 %
Home & Garden 522422782280.84 %14.94 %4.21 %
Food & Drink 498400762280.32 %15.26 %4.42 %
Pets 517415841880.27 %16.25 %3.48 %
Elektronics 523416852279.54 %16.25 %4.21 %
Other 517410812679.30 %15.67 %5.03 %
Entertainment 522413882179.12 %16.86 %4.02 %
Sport & Fitness 518408931778.76 %17.95 %3.28 %
Cosmetics & Beauty 526406883277.19 %16.73 %6.08 %
Health 524404962477.10 %18.32 %4.58 %
Finance 512386953175.39 %18.55 %6.05 %
Job & Career 5374021033274.86 %19.18 %5.96 %
Dating 5404011023774.26 %18.89 %6.85 %
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MailerLite email deliverability by category 2023 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are GMX Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 6845571052281.43 %15.35 %3.22 %
ProtonMail 641513963280.03 %14.98 %4.99 %
Custom Mail 653522953679.94 %14.55 %5.51 %
Zoho Mail 6665321033179.88 %15.47 %4.65 %
AOL Mail 6645271162179.37 %17.47 %3.16 %
Mail.com 6615211112978.82 %16.79 %4.39 %
Gmail 7135481333276.86 %18.65 %4.49 %
Yahoo Mail 6815211243676.51 %18.21 %5.29 %
Yandex Mail 7095391323876.02 %18.62 %5.36 %
Outlook Mail 7045291314475.14 %18.61 %6.25 %
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MailerLite email deliverability by email service provider 2023 (March)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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