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MailerLite Email Deliverability Report for the year 2023 (June)

In this email deliverability report for MailerLite (June 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.721 emails were sent with MailerLite. A total of 5.244 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.162 emails ended up in the spam folder. 315 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.7405.779
(85.74 %) 		753
(11.17 %) 		208
(3.09 %)
ActiveCampaign 6.7075.740
(85.58 %) 		750
(11.18 %) 		217
(3.24 %)
GetResponse 6.6295.660
(85.38 %) 		769
(11.60 %) 		200
(3.02 %)
Klick-Tipp 6.7445.746
(85.20 %) 		793
(11.76 %) 		205
(3.04 %)
Mailjet 6.8405.800
(84.80 %) 		827
(12.09 %) 		213
(3.11 %)
CampaignMonitor 6.8085.751
(84.47 %) 		846
(12.43 %) 		211
(3.10 %)
HubSpot 7.0365.905
(83.93 %) 		887
(12.61 %) 		244
(3.47 %)
Moosend 6.7445.547
(82.25 %) 		933
(13.83 %) 		264
(3.91 %)
Rapidmail 6.7345.521
(81.99 %) 		940
(13.96 %) 		273
(4.05 %)
ConvertKit 6.7995.549
(81.61 %) 		1.006
(14.80 %) 		244
(3.59 %)
MailChimp 6.8185.555
(81.48 %) 		1.006
(14.76 %) 		257
(3.77 %)
Benchmark Email 6.7285.475
(81.38 %) 		976
(14.51 %) 		277
(4.12 %)
AWeber 6.8565.563
(81.14 %) 		1.039
(15.15 %) 		254
(3.70 %)
Mailify 6.9615.628
(80.85 %) 		1.041
(14.95 %) 		292
(4.19 %)
SendInBlue 6.8965.560
(80.63 %) 		1.042
(15.11 %) 		294
(4.26 %)
Constant Contact 6.8055.372
(78.94 %) 		1.134
(16.66 %) 		299
(4.39 %)
MailerLite 6.7215.244
(78.02 %) 		1.162
(17.29 %) 		315
(4.69 %)
SendPulse 6.8385.320
(77.80 %) 		1.193
(17.45 %) 		325
(4.75 %)
Clever Elements 6.9375.364
(77.32 %) 		1.253
(18.06 %) 		320
(4.61 %)
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MailerLite email deliverability providers comparison 2023 (June)
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Email deliverability rates for MailerLite and other providers comparison

78.02 % of 6.721 emails sent with MailerLite ended up in the recipient's main mailbox. 17.29 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.69 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.74 %
(5.779) 		11.17 %
(753) 		3.09 %
(208)
ActiveCampaign 85.58 %
(5.740) 		11.18 %
(750) 		3.24 %
(217)
GetResponse 85.38 %
(5.660) 		11.60 %
(769) 		3.02 %
(200)
Klick-Tipp 85.20 %
(5.746) 		11.76 %
(793) 		3.04 %
(205)
Mailjet 84.80 %
(5.800) 		12.09 %
(827) 		3.11 %
(213)
CampaignMonitor 84.47 %
(5.751) 		12.43 %
(846) 		3.10 %
(211)
HubSpot 83.93 %
(5.905) 		12.61 %
(887) 		3.47 %
(244)
Moosend 82.25 %
(5.547) 		13.83 %
(933) 		3.91 %
(264)
Rapidmail 81.99 %
(5.521) 		13.96 %
(940) 		4.05 %
(273)
ConvertKit 81.61 %
(5.549) 		14.80 %
(1.006) 		3.59 %
(244)
MailChimp 81.48 %
(5.555) 		14.76 %
(1.006) 		3.77 %
(257)
Benchmark Email 81.38 %
(5.475) 		14.51 %
(976) 		4.12 %
(277)
AWeber 81.14 %
(5.563) 		15.15 %
(1.039) 		3.70 %
(254)
Mailify 80.85 %
(5.628) 		14.95 %
(1.041) 		4.19 %
(292)
SendInBlue 80.63 %
(5.560) 		15.11 %
(1.042) 		4.26 %
(294)
Constant Contact 78.94 %
(5.372) 		16.66 %
(1.134) 		4.39 %
(299)
MailerLite 78.02 %
(5.244) 		17.29 %
(1.162) 		4.69 %
(315)
SendPulse 77.80 %
(5.320) 		17.45 %
(1.193) 		4.75 %
(325)
Clever Elements 77.32 %
(5.364) 		18.06 %
(1.253) 		4.61 %
(320)
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MailerLite email deliverability rates providers comparison 2023 (June)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Food & Drink, Clothing, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Cosmetics & Beauty, Job & Career and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 531434801781.73 %15.07 %3.20 %
Food & Drink 510416771781.57 %15.10 %3.33 %
Clothing 521417812380.04 %15.55 %4.41 %
Pets 489390801979.75 %16.36 %3.89 %
Other 544433921979.60 %16.91 %3.49 %
Entertainment 502396852178.88 %16.93 %4.18 %
Sport & Fitness 5444241002077.94 %18.38 %3.68 %
Elektronics 500387813277.40 %16.20 %6.40 %
Health 486370882876.13 %18.11 %5.76 %
Job & Career 5764371162375.87 %20.14 %3.99 %
Cosmetics & Beauty 514389913475.68 %17.70 %6.61 %
Dating 517390982975.44 %18.96 %5.61 %
Finance 487361933374.13 %19.10 %6.78 %
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MailerLite email deliverability by category 2023 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 668545992481.59 %14.82 %3.59 %
GMX Mail 6825481082680.35 %15.84 %3.81 %
Custom Mail 621498952880.19 %15.30 %4.51 %
Zoho Mail 6865471083179.74 %15.74 %4.52 %
Mail.com 6985421213577.65 %17.34 %5.01 %
AOL Mail 6304861152977.14 %18.25 %4.60 %
Yahoo Mail 6124711103176.96 %17.97 %5.07 %
Gmail 6615051253176.40 %18.91 %4.69 %
Yandex Mail 7395601423775.78 %19.22 %5.01 %
Outlook Mail 7245421394374.86 %19.20 %5.94 %
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MailerLite email deliverability by email service provider 2023 (June)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.