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MailerLite Email Deliverability Report for the year 2023 (August)

In this email deliverability report for MailerLite (August 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.701 emails were sent with MailerLite. A total of 5.356 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.043 emails ended up in the spam folder. 302 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7465.863
(86.91 %) 		686
(10.17 %) 		197
(2.92 %)
ActiveCampaign 6.8195.829
(85.48 %) 		777
(11.39 %) 		213
(3.12 %)
CleverReach 6.9935.867
(83.90 %) 		894
(12.78 %) 		232
(3.32 %)
Rapidmail 6.8845.758
(83.64 %) 		888
(12.90 %) 		238
(3.46 %)
HubSpot 6.8225.700
(83.55 %) 		885
(12.97 %) 		237
(3.47 %)
CampaignMonitor 6.6945.584
(83.42 %) 		874
(13.06 %) 		236
(3.53 %)
Klick-Tipp 6.8425.702
(83.34 %) 		899
(13.14 %) 		241
(3.52 %)
Mailjet 6.6925.570
(83.23 %) 		890
(13.30 %) 		232
(3.47 %)
Mailify 6.9055.665
(82.04 %) 		958
(13.87 %) 		282
(4.08 %)
ConvertKit 6.8905.597
(81.23 %) 		999
(14.50 %) 		294
(4.27 %)
AWeber 6.6495.389
(81.05 %) 		989
(14.87 %) 		271
(4.08 %)
MailChimp 6.8275.518
(80.83 %) 		1.025
(15.01 %) 		284
(4.16 %)
Constant Contact 6.8645.513
(80.32 %) 		1.072
(15.62 %) 		279
(4.06 %)
Moosend 6.7805.445
(80.31 %) 		1.032
(15.22 %) 		303
(4.47 %)
MailerLite 6.7015.356
(79.93 %) 		1.043
(15.56 %) 		302
(4.51 %)
SendInBlue 6.7445.387
(79.88 %) 		1.079
(16.00 %) 		278
(4.12 %)
Benchmark Email 6.8265.449
(79.83 %) 		1.067
(15.63 %) 		310
(4.54 %)
SendPulse 6.8845.460
(79.31 %) 		1.130
(16.41 %) 		294
(4.27 %)
Clever Elements 6.7785.154
(76.04 %) 		1.284
(18.94 %) 		340
(5.02 %)
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MailerLite email deliverability providers comparison 2023 (August)
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Email deliverability rates for MailerLite and other providers comparison

79.93 % of 6.701 emails sent with MailerLite ended up in the recipient's main mailbox. 15.56 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.51 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.91 %
(5.863) 		10.17 %
(686) 		2.92 %
(197)
ActiveCampaign 85.48 %
(5.829) 		11.39 %
(777) 		3.12 %
(213)
CleverReach 83.90 %
(5.867) 		12.78 %
(894) 		3.32 %
(232)
Rapidmail 83.64 %
(5.758) 		12.90 %
(888) 		3.46 %
(238)
HubSpot 83.55 %
(5.700) 		12.97 %
(885) 		3.47 %
(237)
CampaignMonitor 83.42 %
(5.584) 		13.06 %
(874) 		3.53 %
(236)
Klick-Tipp 83.34 %
(5.702) 		13.14 %
(899) 		3.52 %
(241)
Mailjet 83.23 %
(5.570) 		13.30 %
(890) 		3.47 %
(232)
Mailify 82.04 %
(5.665) 		13.87 %
(958) 		4.08 %
(282)
ConvertKit 81.23 %
(5.597) 		14.50 %
(999) 		4.27 %
(294)
AWeber 81.05 %
(5.389) 		14.87 %
(989) 		4.08 %
(271)
MailChimp 80.83 %
(5.518) 		15.01 %
(1.025) 		4.16 %
(284)
Constant Contact 80.32 %
(5.513) 		15.62 %
(1.072) 		4.06 %
(279)
Moosend 80.31 %
(5.445) 		15.22 %
(1.032) 		4.47 %
(303)
MailerLite 79.93 %
(5.356) 		15.56 %
(1.043) 		4.51 %
(302)
SendInBlue 79.88 %
(5.387) 		16.00 %
(1.079) 		4.12 %
(278)
Benchmark Email 79.83 %
(5.449) 		15.63 %
(1.067) 		4.54 %
(310)
SendPulse 79.31 %
(5.460) 		16.41 %
(1.130) 		4.27 %
(294)
Clever Elements 76.04 %
(5.154) 		18.94 %
(1.284) 		5.02 %
(340)
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MailerLite email deliverability rates providers comparison 2023 (August)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Food & Drink, Home & Garden, Elektronics, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 520432701883.08 %13.46 %3.46 %
Home & Garden 507416712082.05 %14.00 %3.94 %
Elektronics 520424752181.54 %14.42 %4.04 %
Other 478389701981.38 %14.64 %3.97 %
Clothing 520421732680.96 %14.04 %5.00 %
Entertainment 513415791980.90 %15.40 %3.70 %
Pets 543437812580.48 %14.92 %4.60 %
Cosmetics & Beauty 529421842479.58 %15.88 %4.54 %
Health 523414872279.16 %16.63 %4.21 %
Sport & Fitness 501394842378.64 %16.77 %4.59 %
Finance 510401872278.63 %17.06 %4.31 %
Dating 527403933176.47 %17.65 %5.88 %
Job & Career 510389893276.27 %17.45 %6.27 %
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MailerLite email deliverability by category 2023 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Zoho Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 661547942082.75 %14.22 %3.03 %
ProtonMail 669550932682.21 %13.90 %3.89 %
GMX Mail 6855631012182.19 %14.74 %3.07 %
Custom Mail 628516852782.17 %13.54 %4.30 %
Mail.com 6795481032880.71 %15.17 %4.12 %
Yahoo Mail 7175651153778.80 %16.04 %5.16 %
Yandex Mail 6855351173378.10 %17.08 %4.82 %
AOL Mail 6575131093578.08 %16.59 %5.33 %
Outlook Mail 6565101123477.74 %17.07 %5.18 %
Gmail 6645091144176.66 %17.17 %6.17 %
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MailerLite email deliverability by email service provider 2023 (August)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.