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MailerLite Email Deliverability Report for the year 2020 (October)

In this email deliverability report for MailerLite (October 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.258 emails were sent with MailerLite. A total of 5.433 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.674 emails ended up in the spam folder. 151 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Clever Elements 7.9416.136
(77.27 %) 		1.712
(21.56 %) 		93
(1.17 %)
CleverReach 7.9055.998
(75.88 %) 		1.765
(22.33 %) 		142
(1.80 %)
GetResponse 7.6745.680
(74.02 %) 		1.888
(24.60 %) 		106
(1.38 %)
AWeber 7.9305.838
(73.62 %) 		1.958
(24.69 %) 		134
(1.69 %)
MailChimp 8.1255.702
(70.18 %) 		2.194
(27.00 %) 		229
(2.82 %)
SendPulse 8.0205.596
(69.78 %) 		2.293
(28.59 %) 		131
(1.63 %)
Moosend 8.4515.790
(68.51 %) 		2.494
(29.51 %) 		167
(1.98 %)
Mailjet 8.5715.849
(68.24 %) 		2.581
(30.11 %) 		141
(1.65 %)
Constant Contact 8.3305.601
(67.24 %) 		2.447
(29.38 %) 		282
(3.39 %)
Mailify 7.7155.183
(67.18 %) 		2.395
(31.04 %) 		137
(1.78 %)
Klick-Tipp 8.1375.422
(66.63 %) 		2.595
(31.89 %) 		120
(1.47 %)
MailerLite 8.2585.433
(65.79 %) 		2.674
(32.38 %) 		151
(1.83 %)
ActiveCampaign 7.9865.144
(64.41 %) 		2.734
(34.23 %) 		108
(1.35 %)
HubSpot 8.0765.151
(63.78 %) 		2.752
(34.08 %) 		173
(2.14 %)
CampaignMonitor 8.0734.941
(61.20 %) 		3.006
(37.24 %) 		126
(1.56 %)
Rapidmail 8.2104.954
(60.34 %) 		3.143
(38.28 %) 		113
(1.38 %)
Benchmark Email 8.4595.051
(59.71 %) 		3.109
(36.75 %) 		299
(3.53 %)
ConvertKit 8.1374.798
(58.97 %) 		3.092
(38.00 %) 		247
(3.04 %)
SendInBlue 7.9744.334
(54.35 %) 		3.410
(42.76 %) 		230
(2.88 %)
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MailerLite email deliverability providers comparison 2020 (October)
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Email deliverability rates for MailerLite and other providers comparison

65.79 % of 8.258 emails sent with MailerLite ended up in the recipient's main mailbox. 32.38 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.83 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Clever Elements 77.27 %
(6.136) 		21.56 %
(1.712) 		1.17 %
(93)
CleverReach 75.88 %
(5.998) 		22.33 %
(1.765) 		1.80 %
(142)
GetResponse 74.02 %
(5.680) 		24.60 %
(1.888) 		1.38 %
(106)
AWeber 73.62 %
(5.838) 		24.69 %
(1.958) 		1.69 %
(134)
MailChimp 70.18 %
(5.702) 		27.00 %
(2.194) 		2.82 %
(229)
SendPulse 69.78 %
(5.596) 		28.59 %
(2.293) 		1.63 %
(131)
Moosend 68.51 %
(5.790) 		29.51 %
(2.494) 		1.98 %
(167)
Mailjet 68.24 %
(5.849) 		30.11 %
(2.581) 		1.65 %
(141)
Constant Contact 67.24 %
(5.601) 		29.38 %
(2.447) 		3.39 %
(282)
Mailify 67.18 %
(5.183) 		31.04 %
(2.395) 		1.78 %
(137)
Klick-Tipp 66.63 %
(5.422) 		31.89 %
(2.595) 		1.47 %
(120)
MailerLite 65.79 %
(5.433) 		32.38 %
(2.674) 		1.83 %
(151)
ActiveCampaign 64.41 %
(5.144) 		34.23 %
(2.734) 		1.35 %
(108)
HubSpot 63.78 %
(5.151) 		34.08 %
(2.752) 		2.14 %
(173)
CampaignMonitor 61.20 %
(4.941) 		37.24 %
(3.006) 		1.56 %
(126)
Rapidmail 60.34 %
(4.954) 		38.28 %
(3.143) 		1.38 %
(113)
Benchmark Email 59.71 %
(5.051) 		36.75 %
(3.109) 		3.53 %
(299)
ConvertKit 58.97 %
(4.798) 		38.00 %
(3.092) 		3.04 %
(247)
SendInBlue 54.35 %
(4.334) 		42.76 %
(3.410) 		2.88 %
(230)
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MailerLite email deliverability rates providers comparison 2020 (October)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Other, Clothing, Food & Drink, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 6704741841270.75 %27.46 %1.79 %
Clothing 5794071621070.29 %27.98 %1.73 %
Food & Drink 6644661861270.18 %28.01 %1.81 %
Pets 6764721921269.82 %28.40 %1.78 %
Home & Garden 5774011651169.50 %28.60 %1.91 %
Elektronics 5963951901166.28 %31.88 %1.85 %
Entertainment 6844492211465.64 %32.31 %2.05 %
Cosmetics & Beauty 6544292121365.60 %32.42 %1.99 %
Job & Career 567369190865.08 %33.51 %1.41 %
Sport & Fitness 6634302201364.86 %33.18 %1.96 %
Health 6433952361261.43 %36.70 %1.87 %
Finance 6754112511360.89 %37.19 %1.93 %
Dating 6103352651054.92 %43.44 %1.64 %
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MailerLite email deliverability by category 2020 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8635962501769.06 %28.97 %1.97 %
Zoho Mail 8755982621568.34 %29.94 %1.71 %
Mail.com 8846002681667.87 %30.32 %1.81 %
Yahoo Mail 8956052741667.60 %30.61 %1.79 %
AOL Mail 8405622641466.90 %31.43 %1.67 %
ProtonMail 7745112491466.02 %32.17 %1.81 %
Yandex Mail 7945192591665.37 %32.62 %2.02 %
GMX Mail 7404712541563.65 %34.32 %2.03 %
Outlook Mail 7424602681461.99 %36.12 %1.89 %
Gmail 8515113261460.05 %38.31 %1.65 %
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MailerLite email deliverability by email service provider 2020 (October)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

No references or resources found.