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MailerLite Email Deliverability Report for the year 2020 (April)

In this email deliverability report for MailerLite (April 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 8.304 emails were sent with MailerLite. A total of 5.550 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.545 emails ended up in the spam folder. 209 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.2406.336
(76.89 %) 		1.762
(21.38 %) 		142
(1.72 %)
Clever Elements 8.2016.174
(75.28 %) 		1.928
(23.51 %) 		99
(1.21 %)
GetResponse 8.1846.116
(74.73 %) 		1.944
(23.75 %) 		124
(1.52 %)
CleverReach 7.7425.661
(73.12 %) 		1.985
(25.64 %) 		96
(1.24 %)
Klick-Tipp 8.0285.783
(72.04 %) 		2.125
(26.47 %) 		120
(1.49 %)
ActiveCampaign 8.0905.781
(71.46 %) 		2.155
(26.64 %) 		154
(1.90 %)
SendPulse 8.0485.690
(70.70 %) 		2.271
(28.22 %) 		87
(1.08 %)
Rapidmail 8.4045.917
(70.41 %) 		2.313
(27.52 %) 		174
(2.07 %)
Mailjet 8.2465.588
(67.77 %) 		2.488
(30.17 %) 		170
(2.06 %)
HubSpot 8.1875.498
(67.16 %) 		2.508
(30.63 %) 		181
(2.21 %)
CampaignMonitor 8.3535.586
(66.87 %) 		2.659
(31.83 %) 		108
(1.29 %)
MailerLite 8.3045.550
(66.84 %) 		2.545
(30.65 %) 		209
(2.52 %)
SendInBlue 8.2135.448
(66.33 %) 		2.512
(30.59 %) 		253
(3.08 %)
ConvertKit 8.0755.280
(65.39 %) 		2.563
(31.74 %) 		232
(2.87 %)
Moosend 7.9825.205
(65.21 %) 		2.635
(33.01 %) 		142
(1.78 %)
Mailify 8.4585.272
(62.33 %) 		3.036
(35.90 %) 		150
(1.77 %)
MailChimp 7.9704.937
(61.94 %) 		2.791
(35.02 %) 		242
(3.04 %)
Benchmark Email 7.5314.637
(61.57 %) 		2.683
(35.63 %) 		211
(2.80 %)
Constant Contact 7.9554.411
(55.45 %) 		3.344
(42.04 %) 		200
(2.51 %)
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MailerLite email deliverability providers comparison 2020 (April)
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Email deliverability rates for MailerLite and other providers comparison

66.84 % of 8.304 emails sent with MailerLite ended up in the recipient's main mailbox. 30.65 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.52 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.89 %
(6.336) 		21.38 %
(1.762) 		1.72 %
(142)
Clever Elements 75.28 %
(6.174) 		23.51 %
(1.928) 		1.21 %
(99)
GetResponse 74.73 %
(6.116) 		23.75 %
(1.944) 		1.52 %
(124)
CleverReach 73.12 %
(5.661) 		25.64 %
(1.985) 		1.24 %
(96)
Klick-Tipp 72.04 %
(5.783) 		26.47 %
(2.125) 		1.49 %
(120)
ActiveCampaign 71.46 %
(5.781) 		26.64 %
(2.155) 		1.90 %
(154)
SendPulse 70.70 %
(5.690) 		28.22 %
(2.271) 		1.08 %
(87)
Rapidmail 70.41 %
(5.917) 		27.52 %
(2.313) 		2.07 %
(174)
Mailjet 67.77 %
(5.588) 		30.17 %
(2.488) 		2.06 %
(170)
HubSpot 67.16 %
(5.498) 		30.63 %
(2.508) 		2.21 %
(181)
CampaignMonitor 66.87 %
(5.586) 		31.83 %
(2.659) 		1.29 %
(108)
MailerLite 66.84 %
(5.550) 		30.65 %
(2.545) 		2.52 %
(209)
SendInBlue 66.33 %
(5.448) 		30.59 %
(2.512) 		3.08 %
(253)
ConvertKit 65.39 %
(5.280) 		31.74 %
(2.563) 		2.87 %
(232)
Moosend 65.21 %
(5.205) 		33.01 %
(2.635) 		1.78 %
(142)
Mailify 62.33 %
(5.272) 		35.90 %
(3.036) 		1.77 %
(150)
MailChimp 61.94 %
(4.937) 		35.02 %
(2.791) 		3.04 %
(242)
Benchmark Email 61.57 %
(4.637) 		35.63 %
(2.683) 		2.80 %
(211)
Constant Contact 55.45 %
(4.411) 		42.04 %
(3.344) 		2.51 %
(200)
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MailerLite email deliverability rates providers comparison 2020 (April)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Pets, Other, Home & Garden, Clothing and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 6484681641672.22 %25.31 %2.47 %
Other 6234461621571.59 %26.00 %2.41 %
Home & Garden 6634731721871.34 %25.94 %2.71 %
Clothing 6104341601671.15 %26.23 %2.62 %
Food & Drink 7065011861970.96 %26.35 %2.69 %
Job & Career 5823901781467.01 %30.58 %2.41 %
Elektronics 6014011861466.72 %30.95 %2.33 %
Sport & Fitness 6504332001766.62 %30.77 %2.62 %
Cosmetics & Beauty 6454292011566.51 %31.16 %2.33 %
Entertainment 6194081961565.91 %31.66 %2.42 %
Finance 5153231801262.72 %34.95 %2.33 %
Health 7564602762060.85 %36.51 %2.65 %
Dating 6863842841855.98 %41.40 %2.62 %
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MailerLite email deliverability by category 2020 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, Zoho Mail and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8986402362271.27 %26.28 %2.45 %
Zoho Mail 7255022061769.24 %28.41 %2.34 %
AOL Mail 8285712352268.96 %28.38 %2.66 %
Mail.com 9276392642468.93 %28.48 %2.59 %
Yahoo Mail 9096172692367.88 %29.59 %2.53 %
ProtonMail 8495692592167.02 %30.51 %2.47 %
Yandex Mail 8235362662165.13 %32.32 %2.55 %
GMX Mail 7745042521865.12 %32.56 %2.33 %
Outlook Mail 7464702571963.00 %34.45 %2.55 %
Gmail 8255023012260.85 %36.48 %2.67 %
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MailerLite email deliverability by email service provider 2020 (April)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

The following badges for MailerLite can be embedded into a website.

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References and Resources

Further resources and references for MailerLite.

No references or resources found.