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MailerLite Email Deliverability Report for the year 2023 (October)

In this email deliverability report for MailerLite (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for MailerLite and other providers comparison

A total of 6.783 emails were sent with MailerLite. A total of 5.415 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.081 emails ended up in the spam folder. 287 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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MailerLite email deliverability providers comparison 2023 (October)
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Email deliverability rates for MailerLite and other providers comparison

79.83 % of 6.783 emails sent with MailerLite ended up in the recipient's main mailbox. 15.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.23 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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MailerLite email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with MailerLite in the categories Home & Garden, Food & Drink, Other, Clothing and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 489404691682.62 %14.11 %3.27 %
Food & Drink 516426702082.56 %13.57 %3.88 %
Other 536438782081.72 %14.55 %3.73 %
Clothing 532432752581.20 %14.10 %4.70 %
Elektronics 530427802380.57 %15.09 %4.34 %
Cosmetics & Beauty 513413811980.51 %15.79 %3.70 %
Pets 577464892480.42 %15.42 %4.16 %
Sport & Fitness 510405861979.41 %16.86 %3.73 %
Entertainment 502396812578.88 %16.14 %4.98 %
Health 524412912178.63 %17.37 %4.01 %
Job & Career 534413972477.34 %18.16 %4.49 %
Dating 537414982577.09 %18.25 %4.66 %
Finance 483371862676.81 %17.81 %5.38 %
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MailerLite email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with MailerLite are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers AOL Mail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 684570922283.33 %13.45 %3.22 %
ProtonMail 640531882182.97 %13.75 %3.28 %
GMX Mail 671548972681.67 %14.46 %3.87 %
Zoho Mail 668542992781.14 %14.82 %4.04 %
Mail.com 6915491093379.45 %15.77 %4.78 %
Yandex Mail 7075561262578.64 %17.82 %3.54 %
Gmail 6625181172778.25 %17.67 %4.08 %
Yahoo Mail 6785291173278.02 %17.26 %4.72 %
Outlook Mail 7045471243377.70 %17.61 %4.69 %
AOL Mail 6785251124177.43 %16.52 %6.05 %
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MailerLite email deliverability by email service provider 2023 (October)
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All email deliverability reports for MailerLite

All available email deliverability reports for MailerLite.

MailerLite badges for website

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References and Resources

Further resources and references for MailerLite.

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