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HubSpot Email Deliverability Report for the year 2020 (April)

In this email deliverability report for HubSpot (April 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 8.187 emails were sent with HubSpot. A total of 5.498 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.508 emails ended up in the spam folder. 181 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.2406.336
(76.89 %) 		1.762
(21.38 %) 		142
(1.72 %)
Clever Elements 8.2016.174
(75.28 %) 		1.928
(23.51 %) 		99
(1.21 %)
GetResponse 8.1846.116
(74.73 %) 		1.944
(23.75 %) 		124
(1.52 %)
CleverReach 7.7425.661
(73.12 %) 		1.985
(25.64 %) 		96
(1.24 %)
Klick-Tipp 8.0285.783
(72.04 %) 		2.125
(26.47 %) 		120
(1.49 %)
ActiveCampaign 8.0905.781
(71.46 %) 		2.155
(26.64 %) 		154
(1.90 %)
SendPulse 8.0485.690
(70.70 %) 		2.271
(28.22 %) 		87
(1.08 %)
Rapidmail 8.4045.917
(70.41 %) 		2.313
(27.52 %) 		174
(2.07 %)
Mailjet 8.2465.588
(67.77 %) 		2.488
(30.17 %) 		170
(2.06 %)
HubSpot 8.1875.498
(67.16 %) 		2.508
(30.63 %) 		181
(2.21 %)
CampaignMonitor 8.3535.586
(66.87 %) 		2.659
(31.83 %) 		108
(1.29 %)
MailerLite 8.3045.550
(66.84 %) 		2.545
(30.65 %) 		209
(2.52 %)
SendInBlue 8.2135.448
(66.33 %) 		2.512
(30.59 %) 		253
(3.08 %)
ConvertKit 8.0755.280
(65.39 %) 		2.563
(31.74 %) 		232
(2.87 %)
Moosend 7.9825.205
(65.21 %) 		2.635
(33.01 %) 		142
(1.78 %)
Mailify 8.4585.272
(62.33 %) 		3.036
(35.90 %) 		150
(1.77 %)
MailChimp 7.9704.937
(61.94 %) 		2.791
(35.02 %) 		242
(3.04 %)
Benchmark Email 7.5314.637
(61.57 %) 		2.683
(35.63 %) 		211
(2.80 %)
Constant Contact 7.9554.411
(55.45 %) 		3.344
(42.04 %) 		200
(2.51 %)
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HubSpot email deliverability providers comparison 2020 (April)
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Email deliverability rates for HubSpot and other providers comparison

67.16 % of 8.187 emails sent with HubSpot ended up in the recipient's main mailbox. 30.63 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.21 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.89 %
(6.336) 		21.38 %
(1.762) 		1.72 %
(142)
Clever Elements 75.28 %
(6.174) 		23.51 %
(1.928) 		1.21 %
(99)
GetResponse 74.73 %
(6.116) 		23.75 %
(1.944) 		1.52 %
(124)
CleverReach 73.12 %
(5.661) 		25.64 %
(1.985) 		1.24 %
(96)
Klick-Tipp 72.04 %
(5.783) 		26.47 %
(2.125) 		1.49 %
(120)
ActiveCampaign 71.46 %
(5.781) 		26.64 %
(2.155) 		1.90 %
(154)
SendPulse 70.70 %
(5.690) 		28.22 %
(2.271) 		1.08 %
(87)
Rapidmail 70.41 %
(5.917) 		27.52 %
(2.313) 		2.07 %
(174)
Mailjet 67.77 %
(5.588) 		30.17 %
(2.488) 		2.06 %
(170)
HubSpot 67.16 %
(5.498) 		30.63 %
(2.508) 		2.21 %
(181)
CampaignMonitor 66.87 %
(5.586) 		31.83 %
(2.659) 		1.29 %
(108)
MailerLite 66.84 %
(5.550) 		30.65 %
(2.545) 		2.52 %
(209)
SendInBlue 66.33 %
(5.448) 		30.59 %
(2.512) 		3.08 %
(253)
ConvertKit 65.39 %
(5.280) 		31.74 %
(2.563) 		2.87 %
(232)
Moosend 65.21 %
(5.205) 		33.01 %
(2.635) 		1.78 %
(142)
Mailify 62.33 %
(5.272) 		35.90 %
(3.036) 		1.77 %
(150)
MailChimp 61.94 %
(4.937) 		35.02 %
(2.791) 		3.04 %
(242)
Benchmark Email 61.57 %
(4.637) 		35.63 %
(2.683) 		2.80 %
(211)
Constant Contact 55.45 %
(4.411) 		42.04 %
(3.344) 		2.51 %
(200)
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HubSpot email deliverability rates providers comparison 2020 (April)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Pets, Other, Home & Garden, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 5714121461372.15 %25.57 %2.28 %
Other 7705551981772.08 %25.71 %2.21 %
Home & Garden 6124411571472.06 %25.65 %2.29 %
Food & Drink 5734111501271.73 %26.18 %2.09 %
Clothing 6634751741471.64 %26.24 %2.11 %
Sport & Fitness 6654432081466.62 %31.28 %2.11 %
Cosmetics & Beauty 6154091911566.50 %31.06 %2.44 %
Entertainment 6814522141566.37 %31.42 %2.20 %
Job & Career 6023991891466.28 %31.40 %2.33 %
Elektronics 6834462211665.30 %32.36 %2.34 %
Finance 6283902231562.10 %35.51 %2.39 %
Health 6353892331361.26 %36.69 %2.05 %
Dating 489276204956.44 %41.72 %1.84 %
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HubSpot email deliverability by category 2020 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, AOL Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8646212241971.88 %25.93 %2.20 %
AOL Mail 7295102021769.96 %27.71 %2.33 %
Mail.com 8545932412069.44 %28.22 %2.34 %
Zoho Mail 8595962432069.38 %28.29 %2.33 %
Yahoo Mail 8025442401867.83 %29.93 %2.24 %
ProtonMail 7605112331667.24 %30.66 %2.11 %
GMX Mail 7935242511866.08 %31.65 %2.27 %
Yandex Mail 7685062461665.89 %32.03 %2.08 %
Outlook Mail 8725493051862.96 %34.98 %2.06 %
Gmail 8865443231961.40 %36.46 %2.14 %
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HubSpot email deliverability by email service provider 2020 (April)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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