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HubSpot Email Deliverability Report for the year 2022 (September)

In this email deliverability report for HubSpot (September 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.906 emails were sent with HubSpot. A total of 5.695 emails were delivered to the recipient's main mailbox. Of all emails sent, 965 emails ended up in the spam folder. 246 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.8255.915
(86.67 %) 		724
(10.61 %) 		186
(2.73 %)
CleverReach 6.9135.890
(85.20 %) 		801
(11.59 %) 		222
(3.21 %)
GetResponse 6.8255.793
(84.88 %) 		805
(11.79 %) 		227
(3.33 %)
Rapidmail 6.7565.699
(84.35 %) 		834
(12.34 %) 		223
(3.30 %)
CampaignMonitor 6.7675.705
(84.31 %) 		831
(12.28 %) 		231
(3.41 %)
Mailjet 6.9745.831
(83.61 %) 		901
(12.92 %) 		242
(3.47 %)
Klick-Tipp 6.8825.737
(83.36 %) 		906
(13.16 %) 		239
(3.47 %)
ConvertKit 6.8665.691
(82.89 %) 		927
(13.50 %) 		248
(3.61 %)
HubSpot 6.9065.695
(82.46 %) 		965
(13.97 %) 		246
(3.56 %)
Mailify 6.9265.691
(82.17 %) 		961
(13.88 %) 		274
(3.96 %)
SendInBlue 6.7955.551
(81.69 %) 		981
(14.44 %) 		263
(3.87 %)
Moosend 6.7205.456
(81.19 %) 		982
(14.61 %) 		282
(4.20 %)
AWeber 6.9675.640
(80.95 %) 		1.034
(14.84 %) 		293
(4.21 %)
MailChimp 6.9515.599
(80.55 %) 		1.053
(15.15 %) 		299
(4.30 %)
Benchmark Email 6.6855.377
(80.43 %) 		1.054
(15.77 %) 		254
(3.80 %)
MailerLite 6.8295.485
(80.32 %) 		1.071
(15.68 %) 		273
(4.00 %)
SendPulse 6.8825.460
(79.34 %) 		1.115
(16.20 %) 		307
(4.46 %)
Constant Contact 6.6935.288
(79.01 %) 		1.115
(16.66 %) 		290
(4.33 %)
Clever Elements 6.8075.150
(75.66 %) 		1.311
(19.26 %) 		346
(5.08 %)
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HubSpot email deliverability providers comparison 2022 (September)
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Email deliverability rates for HubSpot and other providers comparison

82.46 % of 6.906 emails sent with HubSpot ended up in the recipient's main mailbox. 13.97 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.56 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.67 %
(5.915) 		10.61 %
(724) 		2.73 %
(186)
CleverReach 85.20 %
(5.890) 		11.59 %
(801) 		3.21 %
(222)
GetResponse 84.88 %
(5.793) 		11.79 %
(805) 		3.33 %
(227)
Rapidmail 84.35 %
(5.699) 		12.34 %
(834) 		3.30 %
(223)
CampaignMonitor 84.31 %
(5.705) 		12.28 %
(831) 		3.41 %
(231)
Mailjet 83.61 %
(5.831) 		12.92 %
(901) 		3.47 %
(242)
Klick-Tipp 83.36 %
(5.737) 		13.16 %
(906) 		3.47 %
(239)
ConvertKit 82.89 %
(5.691) 		13.50 %
(927) 		3.61 %
(248)
HubSpot 82.46 %
(5.695) 		13.97 %
(965) 		3.56 %
(246)
Mailify 82.17 %
(5.691) 		13.88 %
(961) 		3.96 %
(274)
SendInBlue 81.69 %
(5.551) 		14.44 %
(981) 		3.87 %
(263)
Moosend 81.19 %
(5.456) 		14.61 %
(982) 		4.20 %
(282)
AWeber 80.95 %
(5.640) 		14.84 %
(1.034) 		4.21 %
(293)
MailChimp 80.55 %
(5.599) 		15.15 %
(1.053) 		4.30 %
(299)
Benchmark Email 80.43 %
(5.377) 		15.77 %
(1.054) 		3.80 %
(254)
MailerLite 80.32 %
(5.485) 		15.68 %
(1.071) 		4.00 %
(273)
SendPulse 79.34 %
(5.460) 		16.20 %
(1.115) 		4.46 %
(307)
Constant Contact 79.01 %
(5.288) 		16.66 %
(1.115) 		4.33 %
(290)
Clever Elements 75.66 %
(5.150) 		19.26 %
(1.311) 		5.08 %
(346)
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HubSpot email deliverability rates providers comparison 2022 (September)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Elektronics, Clothing, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Health, Finance, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 500426591585.20 %11.80 %3.00 %
Elektronics 539457691384.79 %12.80 %2.41 %
Clothing 534452641884.64 %11.99 %3.37 %
Pets 499420641584.17 %12.83 %3.01 %
Home & Garden 556466682283.81 %12.23 %3.96 %
Other 540451711883.52 %13.15 %3.33 %
Entertainment 520431711882.88 %13.65 %3.46 %
Cosmetics & Beauty 534438771982.02 %14.42 %3.56 %
Sport & Fitness 563457862081.17 %15.28 %3.55 %
Dating 543438871880.66 %16.02 %3.31 %
Finance 530424842280.00 %15.85 %4.15 %
Health 514411792479.96 %15.37 %4.67 %
Job & Career 534424862479.40 %16.10 %4.49 %
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HubSpot email deliverability by category 2022 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 686585841785.28 %12.24 %2.48 %
Custom Mail 699591842484.55 %12.02 %3.43 %
Zoho Mail 705593892384.11 %12.62 %3.26 %
GMX Mail 686573892483.53 %12.97 %3.50 %
Mail.com 694579932283.43 %13.40 %3.17 %
AOL Mail 6755551011982.22 %14.96 %2.81 %
Yahoo Mail 6725441002880.95 %14.88 %4.17 %
Yandex Mail 7335901133080.49 %15.42 %4.09 %
Gmail 7225811142780.47 %15.79 %3.74 %
Outlook Mail 634504983279.50 %15.46 %5.05 %
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HubSpot email deliverability by email service provider 2022 (September)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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