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HubSpot Email Deliverability Report for the year 2023 (July)

In this email deliverability report for HubSpot (July 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.871 emails were sent with HubSpot. A total of 5.661 emails were delivered to the recipient's main mailbox. Of all emails sent, 964 emails ended up in the spam folder. 246 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6555.680
(85.35 %) 		776
(11.66 %) 		199
(2.99 %)
CampaignMonitor 6.7115.722
(85.26 %) 		797
(11.88 %) 		192
(2.86 %)
CleverReach 6.5765.602
(85.19 %) 		774
(11.77 %) 		200
(3.04 %)
Mailjet 6.9645.925
(85.08 %) 		830
(11.92 %) 		209
(3.00 %)
GetResponse 6.8105.781
(84.89 %) 		786
(11.54 %) 		243
(3.57 %)
Klick-Tipp 6.6735.591
(83.79 %) 		850
(12.74 %) 		232
(3.48 %)
Rapidmail 6.8435.697
(83.25 %) 		884
(12.92 %) 		262
(3.83 %)
Moosend 6.6945.529
(82.60 %) 		904
(13.50 %) 		261
(3.90 %)
HubSpot 6.8715.661
(82.39 %) 		964
(14.03 %) 		246
(3.58 %)
Benchmark Email 6.8815.622
(81.70 %) 		971
(14.11 %) 		288
(4.19 %)
Mailify 6.8675.602
(81.58 %) 		1.006
(14.65 %) 		259
(3.77 %)
AWeber 6.8785.577
(81.08 %) 		1.013
(14.73 %) 		288
(4.19 %)
ConvertKit 6.7785.478
(80.82 %) 		997
(14.71 %) 		303
(4.47 %)
Constant Contact 6.7835.429
(80.04 %) 		1.067
(15.73 %) 		287
(4.23 %)
SendInBlue 6.6215.289
(79.88 %) 		1.053
(15.90 %) 		279
(4.21 %)
MailChimp 6.9125.507
(79.67 %) 		1.114
(16.12 %) 		291
(4.21 %)
MailerLite 6.8135.317
(78.04 %) 		1.176
(17.26 %) 		320
(4.70 %)
SendPulse 6.8645.309
(77.35 %) 		1.215
(17.70 %) 		340
(4.95 %)
Clever Elements 6.8225.179
(75.92 %) 		1.312
(19.23 %) 		331
(4.85 %)
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HubSpot email deliverability providers comparison 2023 (July)
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Email deliverability rates for HubSpot and other providers comparison

82.39 % of 6.871 emails sent with HubSpot ended up in the recipient's main mailbox. 14.03 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.58 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.35 %
(5.680) 		11.66 %
(776) 		2.99 %
(199)
CampaignMonitor 85.26 %
(5.722) 		11.88 %
(797) 		2.86 %
(192)
CleverReach 85.19 %
(5.602) 		11.77 %
(774) 		3.04 %
(200)
Mailjet 85.08 %
(5.925) 		11.92 %
(830) 		3.00 %
(209)
GetResponse 84.89 %
(5.781) 		11.54 %
(786) 		3.57 %
(243)
Klick-Tipp 83.79 %
(5.591) 		12.74 %
(850) 		3.48 %
(232)
Rapidmail 83.25 %
(5.697) 		12.92 %
(884) 		3.83 %
(262)
Moosend 82.60 %
(5.529) 		13.50 %
(904) 		3.90 %
(261)
HubSpot 82.39 %
(5.661) 		14.03 %
(964) 		3.58 %
(246)
Benchmark Email 81.70 %
(5.622) 		14.11 %
(971) 		4.19 %
(288)
Mailify 81.58 %
(5.602) 		14.65 %
(1.006) 		3.77 %
(259)
AWeber 81.08 %
(5.577) 		14.73 %
(1.013) 		4.19 %
(288)
ConvertKit 80.82 %
(5.478) 		14.71 %
(997) 		4.47 %
(303)
Constant Contact 80.04 %
(5.429) 		15.73 %
(1.067) 		4.23 %
(287)
SendInBlue 79.88 %
(5.289) 		15.90 %
(1.053) 		4.21 %
(279)
MailChimp 79.67 %
(5.507) 		16.12 %
(1.114) 		4.21 %
(291)
MailerLite 78.04 %
(5.317) 		17.26 %
(1.176) 		4.70 %
(320)
SendPulse 77.35 %
(5.309) 		17.70 %
(1.215) 		4.95 %
(340)
Clever Elements 75.92 %
(5.179) 		19.23 %
(1.312) 		4.85 %
(331)
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HubSpot email deliverability rates providers comparison 2023 (July)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Other, Food & Drink, Elektronics and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Health, Job & Career, Dating and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 540461661385.37 %12.22 %2.41 %
Other 532451711084.77 %13.35 %1.88 %
Food & Drink 534450642084.27 %11.99 %3.75 %
Elektronics 499420651484.17 %13.03 %2.81 %
Home & Garden 557467702083.84 %12.57 %3.59 %
Pets 467391611583.73 %13.06 %3.21 %
Entertainment 491402672281.87 %13.65 %4.48 %
Sport & Fitness 515417772180.97 %14.95 %4.08 %
Cosmetics & Beauty 554448772980.87 %13.90 %5.23 %
Dating 585473941880.85 %16.07 %3.08 %
Job & Career 562454901880.78 %16.01 %3.20 %
Health 485391722280.62 %14.85 %4.54 %
Finance 550436902479.27 %16.36 %4.36 %
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HubSpot email deliverability by category 2023 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, AOL Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 688595801386.48 %11.63 %1.89 %
Custom Mail 649551782084.90 %12.02 %3.08 %
Zoho Mail 691584862184.52 %12.45 %3.04 %
GMX Mail 682568882683.28 %12.90 %3.81 %
Yahoo Mail 7245931072481.91 %14.78 %3.31 %
Yandex Mail 6805521052381.18 %15.44 %3.38 %
Mail.com 7325921043680.87 %14.21 %4.92 %
Outlook Mail 6855521092480.58 %15.91 %3.50 %
AOL Mail 6825481033180.35 %15.10 %4.55 %
Gmail 6585261042879.94 %15.81 %4.26 %
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HubSpot email deliverability by email service provider 2023 (July)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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