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HubSpot Email Deliverability Report for the year 2021 (July)

In this email deliverability report for HubSpot (July 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.840 emails were sent with HubSpot. A total of 5.742 emails were delivered to the recipient's main mailbox. Of all emails sent, 876 emails ended up in the spam folder. 222 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7085.730
(85.42 %) 		770
(11.48 %) 		208
(3.10 %)
Klick-Tipp 6.7935.778
(85.06 %) 		783
(11.53 %) 		232
(3.42 %)
ActiveCampaign 6.9165.873
(84.92 %) 		801
(11.58 %) 		242
(3.50 %)
GetResponse 6.8175.779
(84.77 %) 		818
(12.00 %) 		220
(3.23 %)
HubSpot 6.8405.742
(83.95 %) 		876
(12.81 %) 		222
(3.25 %)
CampaignMonitor 6.8715.765
(83.90 %) 		865
(12.59 %) 		241
(3.51 %)
CleverReach 6.6955.590
(83.50 %) 		856
(12.79 %) 		249
(3.72 %)
Rapidmail 6.6825.554
(83.12 %) 		873
(13.06 %) 		255
(3.82 %)
Mailify 6.8675.617
(81.80 %) 		963
(14.02 %) 		287
(4.18 %)
AWeber 6.8025.546
(81.53 %) 		976
(14.35 %) 		280
(4.12 %)
Moosend 6.8485.583
(81.53 %) 		994
(14.52 %) 		271
(3.96 %)
MailChimp 6.8335.563
(81.41 %) 		1.005
(14.71 %) 		265
(3.88 %)
ConvertKit 6.8235.533
(81.09 %) 		999
(14.64 %) 		291
(4.26 %)
Benchmark Email 6.7705.454
(80.56 %) 		1.020
(15.07 %) 		296
(4.37 %)
SendInBlue 6.9695.565
(79.85 %) 		1.112
(15.96 %) 		292
(4.19 %)
Constant Contact 6.7105.328
(79.40 %) 		1.086
(16.18 %) 		296
(4.41 %)
MailerLite 6.9885.522
(79.02 %) 		1.155
(16.53 %) 		311
(4.45 %)
Clever Elements 6.8785.346
(77.73 %) 		1.229
(17.87 %) 		303
(4.41 %)
SendPulse 6.6915.120
(76.52 %) 		1.224
(18.29 %) 		347
(5.19 %)
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HubSpot email deliverability providers comparison 2021 (July)
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Email deliverability rates for HubSpot and other providers comparison

83.95 % of 6.840 emails sent with HubSpot ended up in the recipient's main mailbox. 12.81 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.25 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.42 %
(5.730) 		11.48 %
(770) 		3.10 %
(208)
Klick-Tipp 85.06 %
(5.778) 		11.53 %
(783) 		3.42 %
(232)
ActiveCampaign 84.92 %
(5.873) 		11.58 %
(801) 		3.50 %
(242)
GetResponse 84.77 %
(5.779) 		12.00 %
(818) 		3.23 %
(220)
HubSpot 83.95 %
(5.742) 		12.81 %
(876) 		3.25 %
(222)
CampaignMonitor 83.90 %
(5.765) 		12.59 %
(865) 		3.51 %
(241)
CleverReach 83.50 %
(5.590) 		12.79 %
(856) 		3.72 %
(249)
Rapidmail 83.12 %
(5.554) 		13.06 %
(873) 		3.82 %
(255)
Mailify 81.80 %
(5.617) 		14.02 %
(963) 		4.18 %
(287)
AWeber 81.53 %
(5.546) 		14.35 %
(976) 		4.12 %
(280)
Moosend 81.53 %
(5.583) 		14.52 %
(994) 		3.96 %
(271)
MailChimp 81.41 %
(5.563) 		14.71 %
(1.005) 		3.88 %
(265)
ConvertKit 81.09 %
(5.533) 		14.64 %
(999) 		4.26 %
(291)
Benchmark Email 80.56 %
(5.454) 		15.07 %
(1.020) 		4.37 %
(296)
SendInBlue 79.85 %
(5.565) 		15.96 %
(1.112) 		4.19 %
(292)
Constant Contact 79.40 %
(5.328) 		16.18 %
(1.086) 		4.41 %
(296)
MailerLite 79.02 %
(5.522) 		16.53 %
(1.155) 		4.45 %
(311)
Clever Elements 77.73 %
(5.346) 		17.87 %
(1.229) 		4.41 %
(303)
SendPulse 76.52 %
(5.120) 		18.29 %
(1.224) 		5.19 %
(347)
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HubSpot email deliverability rates providers comparison 2021 (July)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Clothing, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Entertainment and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 53146657887.76 %10.73 %1.51 %
Food & Drink 507437541686.19 %10.65 %3.16 %
Clothing 568488621885.92 %10.92 %3.17 %
Elektronics 516443621185.85 %12.02 %2.13 %
Other 520442621685.00 %11.92 %3.08 %
Pets 531451631784.93 %11.86 %3.20 %
Cosmetics & Beauty 529443691783.74 %13.04 %3.21 %
Health 506423701383.60 %13.83 %2.57 %
Sport & Fitness 510422691982.75 %13.53 %3.73 %
Entertainment 511420672482.19 %13.11 %4.70 %
Job & Career 554450822281.23 %14.80 %3.97 %
Finance 567460852281.13 %14.99 %3.88 %
Dating 490397741981.02 %15.10 %3.88 %
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HubSpot email deliverability by category 2021 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 692598732186.42 %10.55 %3.03 %
Custom Mail 669574722385.80 %10.76 %3.44 %
Zoho Mail 718616871585.79 %12.12 %2.09 %
GMX Mail 683585801885.65 %11.71 %2.64 %
Mail.com 659558812084.67 %12.29 %3.03 %
AOL Mail 664557852283.89 %12.80 %3.31 %
Gmail 6995731042281.97 %14.88 %3.15 %
Yahoo Mail 681558942981.94 %13.80 %4.26 %
Yandex Mail 681557972781.79 %14.24 %3.96 %
Outlook Mail 6945661032581.56 %14.84 %3.60 %
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HubSpot email deliverability by email service provider 2021 (July)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

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