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HubSpot Email Deliverability Report for the year 2023 (February)

In this email deliverability report for HubSpot (February 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.846 emails were sent with HubSpot. A total of 5.677 emails were delivered to the recipient's main mailbox. Of all emails sent, 947 emails ended up in the spam folder. 222 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8565.834
(85.09 %) 		811
(11.83 %) 		211
(3.08 %)
ActiveCampaign 6.9245.883
(84.97 %) 		815
(11.77 %) 		226
(3.26 %)
Klick-Tipp 6.7925.760
(84.81 %) 		789
(11.62 %) 		243
(3.58 %)
CampaignMonitor 7.0625.964
(84.45 %) 		829
(11.74 %) 		269
(3.81 %)
Rapidmail 6.8485.777
(84.36 %) 		839
(12.25 %) 		232
(3.39 %)
Mailjet 6.6605.615
(84.31 %) 		797
(11.97 %) 		248
(3.72 %)
CleverReach 6.9145.746
(83.11 %) 		907
(13.12 %) 		261
(3.77 %)
Moosend 6.7835.632
(83.03 %) 		901
(13.28 %) 		250
(3.69 %)
HubSpot 6.8465.677
(82.92 %) 		947
(13.83 %) 		222
(3.24 %)
AWeber 7.0125.789
(82.56 %) 		947
(13.51 %) 		276
(3.94 %)
SendInBlue 6.8395.595
(81.81 %) 		995
(14.55 %) 		249
(3.64 %)
Benchmark Email 6.8585.552
(80.96 %) 		1.045
(15.24 %) 		261
(3.81 %)
ConvertKit 6.6585.382
(80.84 %) 		1.010
(15.17 %) 		266
(4.00 %)
Constant Contact 6.8875.537
(80.40 %) 		1.051
(15.26 %) 		299
(4.34 %)
Mailify 6.8645.517
(80.38 %) 		1.034
(15.06 %) 		313
(4.56 %)
MailerLite 6.6095.284
(79.95 %) 		1.058
(16.01 %) 		267
(4.04 %)
MailChimp 6.7085.318
(79.28 %) 		1.086
(16.19 %) 		304
(4.53 %)
SendPulse 6.7745.258
(77.62 %) 		1.202
(17.74 %) 		314
(4.64 %)
Clever Elements 6.8485.200
(75.93 %) 		1.304
(19.04 %) 		344
(5.02 %)
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HubSpot email deliverability providers comparison 2023 (February)
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Email deliverability rates for HubSpot and other providers comparison

82.92 % of 6.846 emails sent with HubSpot ended up in the recipient's main mailbox. 13.83 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.24 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.09 %
(5.834) 		11.83 %
(811) 		3.08 %
(211)
ActiveCampaign 84.97 %
(5.883) 		11.77 %
(815) 		3.26 %
(226)
Klick-Tipp 84.81 %
(5.760) 		11.62 %
(789) 		3.58 %
(243)
CampaignMonitor 84.45 %
(5.964) 		11.74 %
(829) 		3.81 %
(269)
Rapidmail 84.36 %
(5.777) 		12.25 %
(839) 		3.39 %
(232)
Mailjet 84.31 %
(5.615) 		11.97 %
(797) 		3.72 %
(248)
CleverReach 83.11 %
(5.746) 		13.12 %
(907) 		3.77 %
(261)
Moosend 83.03 %
(5.632) 		13.28 %
(901) 		3.69 %
(250)
HubSpot 82.92 %
(5.677) 		13.83 %
(947) 		3.24 %
(222)
AWeber 82.56 %
(5.789) 		13.51 %
(947) 		3.94 %
(276)
SendInBlue 81.81 %
(5.595) 		14.55 %
(995) 		3.64 %
(249)
Benchmark Email 80.96 %
(5.552) 		15.24 %
(1.045) 		3.81 %
(261)
ConvertKit 80.84 %
(5.382) 		15.17 %
(1.010) 		4.00 %
(266)
Constant Contact 80.40 %
(5.537) 		15.26 %
(1.051) 		4.34 %
(299)
Mailify 80.38 %
(5.517) 		15.06 %
(1.034) 		4.56 %
(313)
MailerLite 79.95 %
(5.284) 		16.01 %
(1.058) 		4.04 %
(267)
MailChimp 79.28 %
(5.318) 		16.19 %
(1.086) 		4.53 %
(304)
SendPulse 77.62 %
(5.258) 		17.74 %
(1.202) 		4.64 %
(314)
Clever Elements 75.93 %
(5.200) 		19.04 %
(1.304) 		5.02 %
(344)
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HubSpot email deliverability rates providers comparison 2023 (February)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Food & Drink, Other, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Health and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 510439581386.08 %11.37 %2.55 %
Food & Drink 513436611684.99 %11.89 %3.12 %
Other 518440651384.94 %12.55 %2.51 %
Home & Garden 529449621884.88 %11.72 %3.40 %
Pets 526441701583.84 %13.31 %2.85 %
Entertainment 519434721383.62 %13.87 %2.50 %
Elektronics 577475772582.32 %13.34 %4.33 %
Sport & Fitness 517424771682.01 %14.89 %3.09 %
Cosmetics & Beauty 500410702082.00 %14.00 %4.00 %
Health 493403741681.74 %15.01 %3.25 %
Finance 557454881581.51 %15.80 %2.69 %
Dating 533429861880.49 %16.14 %3.38 %
Job & Career 554443872479.96 %15.70 %4.33 %
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HubSpot email deliverability by category 2023 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 672573831685.27 %12.35 %2.38 %
ProtonMail 647551771985.16 %11.90 %2.94 %
Zoho Mail 700594862084.86 %12.29 %2.86 %
GMX Mail 716601942183.94 %13.13 %2.93 %
AOL Mail 6945781021483.29 %14.70 %2.02 %
Yahoo Mail 706585992282.86 %14.02 %3.12 %
Mail.com 686568892982.80 %12.97 %4.23 %
Yandex Mail 6695451042081.46 %15.55 %2.99 %
Outlook Mail 6455171002880.16 %15.50 %4.34 %
Gmail 7115651133379.47 %15.89 %4.64 %
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HubSpot email deliverability by email service provider 2023 (February)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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