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HubSpot Email Deliverability Report for the year 2023 (November)

In this email deliverability report for HubSpot (November 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.621 emails were sent with HubSpot. A total of 5.519 emails were delivered to the recipient's main mailbox. Of all emails sent, 886 emails ended up in the spam folder. 216 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Klick-Tipp 6.8145.853
(85.90 %) 		763
(11.20 %) 		198
(2.91 %)
ActiveCampaign 6.7175.734
(85.37 %) 		780
(11.61 %) 		203
(3.02 %)
CampaignMonitor 6.8865.878
(85.36 %) 		787
(11.43 %) 		221
(3.21 %)
GetResponse 6.8595.782
(84.30 %) 		843
(12.29 %) 		234
(3.41 %)
Mailjet 6.8635.742
(83.67 %) 		881
(12.84 %) 		240
(3.50 %)
AWeber 6.7685.658
(83.60 %) 		897
(13.25 %) 		213
(3.15 %)
HubSpot 6.6215.519
(83.36 %) 		886
(13.38 %) 		216
(3.26 %)
CleverReach 6.7535.624
(83.28 %) 		888
(13.15 %) 		241
(3.57 %)
Moosend 6.9025.744
(83.22 %) 		910
(13.18 %) 		248
(3.59 %)
Rapidmail 6.8805.630
(81.83 %) 		977
(14.20 %) 		273
(3.97 %)
MailChimp 6.6655.401
(81.04 %) 		996
(14.94 %) 		268
(4.02 %)
Mailify 6.7255.432
(80.77 %) 		971
(14.44 %) 		322
(4.79 %)
ConvertKit 6.7895.465
(80.50 %) 		1.037
(15.27 %) 		287
(4.23 %)
SendInBlue 6.8105.464
(80.23 %) 		1.077
(15.81 %) 		269
(3.95 %)
Benchmark Email 6.8285.463
(80.01 %) 		1.051
(15.39 %) 		314
(4.60 %)
MailerLite 6.8235.428
(79.55 %) 		1.080
(15.83 %) 		315
(4.62 %)
Constant Contact 6.9355.488
(79.13 %) 		1.148
(16.55 %) 		299
(4.31 %)
Clever Elements 6.5675.109
(77.80 %) 		1.159
(17.65 %) 		299
(4.55 %)
SendPulse 6.9615.412
(77.75 %) 		1.203
(17.28 %) 		346
(4.97 %)
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HubSpot email deliverability providers comparison 2023 (November)
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Email deliverability rates for HubSpot and other providers comparison

83.36 % of 6.621 emails sent with HubSpot ended up in the recipient's main mailbox. 13.38 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.26 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Klick-Tipp 85.90 %
(5.853) 		11.20 %
(763) 		2.91 %
(198)
ActiveCampaign 85.37 %
(5.734) 		11.61 %
(780) 		3.02 %
(203)
CampaignMonitor 85.36 %
(5.878) 		11.43 %
(787) 		3.21 %
(221)
GetResponse 84.30 %
(5.782) 		12.29 %
(843) 		3.41 %
(234)
Mailjet 83.67 %
(5.742) 		12.84 %
(881) 		3.50 %
(240)
AWeber 83.60 %
(5.658) 		13.25 %
(897) 		3.15 %
(213)
HubSpot 83.36 %
(5.519) 		13.38 %
(886) 		3.26 %
(216)
CleverReach 83.28 %
(5.624) 		13.15 %
(888) 		3.57 %
(241)
Moosend 83.22 %
(5.744) 		13.18 %
(910) 		3.59 %
(248)
Rapidmail 81.83 %
(5.630) 		14.20 %
(977) 		3.97 %
(273)
MailChimp 81.04 %
(5.401) 		14.94 %
(996) 		4.02 %
(268)
Mailify 80.77 %
(5.432) 		14.44 %
(971) 		4.79 %
(322)
ConvertKit 80.50 %
(5.465) 		15.27 %
(1.037) 		4.23 %
(287)
SendInBlue 80.23 %
(5.464) 		15.81 %
(1.077) 		3.95 %
(269)
Benchmark Email 80.01 %
(5.463) 		15.39 %
(1.051) 		4.60 %
(314)
MailerLite 79.55 %
(5.428) 		15.83 %
(1.080) 		4.62 %
(315)
Constant Contact 79.13 %
(5.488) 		16.55 %
(1.148) 		4.31 %
(299)
Clever Elements 77.80 %
(5.109) 		17.65 %
(1.159) 		4.55 %
(299)
SendPulse 77.75 %
(5.412) 		17.28 %
(1.203) 		4.97 %
(346)
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HubSpot email deliverability rates providers comparison 2023 (November)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Clothing, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Entertainment and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 494427551286.44 %11.13 %2.43 %
Food & Drink 514441591485.80 %11.48 %2.72 %
Clothing 550469671485.27 %12.18 %2.55 %
Elektronics 506430621484.98 %12.25 %2.77 %
Pets 518436641884.17 %12.36 %3.47 %
Other 528442681883.71 %12.88 %3.41 %
Health 546453771682.97 %14.10 %2.93 %
Sport & Fitness 474393691282.91 %14.56 %2.53 %
Cosmetics & Beauty 494408691782.59 %13.97 %3.44 %
Entertainment 524431712282.25 %13.55 %4.20 %
Dating 517420801781.24 %15.47 %3.29 %
Finance 490397741981.02 %15.10 %3.88 %
Job & Career 466372712379.83 %15.24 %4.94 %
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HubSpot email deliverability by category 2023 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 653565731586.52 %11.18 %2.30 %
Custom Mail 610521701985.41 %11.48 %3.11 %
Zoho Mail 668565812284.58 %12.13 %3.29 %
Mail.com 631531831784.15 %13.15 %2.69 %
GMX Mail 689579862484.03 %12.48 %3.48 %
AOL Mail 629521842482.83 %13.35 %3.82 %
Yahoo Mail 651537922282.49 %14.13 %3.38 %
Yandex Mail 6765551041782.10 %15.38 %2.51 %
Gmail 7255901112481.38 %15.31 %3.31 %
Outlook Mail 6895551023280.55 %14.80 %4.64 %
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HubSpot email deliverability by email service provider 2023 (November)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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