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HubSpot Email Deliverability Report for the year 2021 (September)

In this email deliverability report for HubSpot (September 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.839 emails were sent with HubSpot. A total of 5.678 emails were delivered to the recipient's main mailbox. Of all emails sent, 898 emails ended up in the spam folder. 263 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7645.853
(86.53 %) 		729
(10.78 %) 		182
(2.69 %)
GetResponse 6.9846.001
(85.92 %) 		749
(10.72 %) 		234
(3.35 %)
CampaignMonitor 6.6625.667
(85.06 %) 		786
(11.80 %) 		209
(3.14 %)
CleverReach 6.8445.788
(84.57 %) 		813
(11.88 %) 		243
(3.55 %)
Klick-Tipp 6.8825.766
(83.78 %) 		870
(12.64 %) 		246
(3.57 %)
Mailjet 6.7015.577
(83.23 %) 		882
(13.16 %) 		242
(3.61 %)
HubSpot 6.8395.678
(83.02 %) 		898
(13.13 %) 		263
(3.85 %)
Moosend 6.9095.722
(82.82 %) 		924
(13.37 %) 		263
(3.81 %)
Rapidmail 6.6295.478
(82.64 %) 		906
(13.67 %) 		245
(3.70 %)
Mailify 6.9305.684
(82.02 %) 		981
(14.16 %) 		265
(3.82 %)
AWeber 6.7095.494
(81.89 %) 		944
(14.07 %) 		271
(4.04 %)
SendInBlue 6.7755.521
(81.49 %) 		1.004
(14.82 %) 		250
(3.69 %)
Benchmark Email 6.6575.405
(81.19 %) 		997
(14.98 %) 		255
(3.83 %)
ConvertKit 6.8505.557
(81.12 %) 		1.025
(14.96 %) 		268
(3.91 %)
MailChimp 6.6735.333
(79.92 %) 		1.068
(16.00 %) 		272
(4.08 %)
Constant Contact 6.8675.410
(78.78 %) 		1.151
(16.76 %) 		306
(4.46 %)
MailerLite 6.9775.492
(78.72 %) 		1.164
(16.68 %) 		321
(4.60 %)
SendPulse 6.7455.243
(77.73 %) 		1.158
(17.17 %) 		344
(5.10 %)
Clever Elements 6.7155.165
(76.92 %) 		1.243
(18.51 %) 		307
(4.57 %)
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HubSpot email deliverability providers comparison 2021 (September)
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Email deliverability rates for HubSpot and other providers comparison

83.02 % of 6.839 emails sent with HubSpot ended up in the recipient's main mailbox. 13.13 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.85 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.53 %
(5.853) 		10.78 %
(729) 		2.69 %
(182)
GetResponse 85.92 %
(6.001) 		10.72 %
(749) 		3.35 %
(234)
CampaignMonitor 85.06 %
(5.667) 		11.80 %
(786) 		3.14 %
(209)
CleverReach 84.57 %
(5.788) 		11.88 %
(813) 		3.55 %
(243)
Klick-Tipp 83.78 %
(5.766) 		12.64 %
(870) 		3.57 %
(246)
Mailjet 83.23 %
(5.577) 		13.16 %
(882) 		3.61 %
(242)
HubSpot 83.02 %
(5.678) 		13.13 %
(898) 		3.85 %
(263)
Moosend 82.82 %
(5.722) 		13.37 %
(924) 		3.81 %
(263)
Rapidmail 82.64 %
(5.478) 		13.67 %
(906) 		3.70 %
(245)
Mailify 82.02 %
(5.684) 		14.16 %
(981) 		3.82 %
(265)
AWeber 81.89 %
(5.494) 		14.07 %
(944) 		4.04 %
(271)
SendInBlue 81.49 %
(5.521) 		14.82 %
(1.004) 		3.69 %
(250)
Benchmark Email 81.19 %
(5.405) 		14.98 %
(997) 		3.83 %
(255)
ConvertKit 81.12 %
(5.557) 		14.96 %
(1.025) 		3.91 %
(268)
MailChimp 79.92 %
(5.333) 		16.00 %
(1.068) 		4.08 %
(272)
Constant Contact 78.78 %
(5.410) 		16.76 %
(1.151) 		4.46 %
(306)
MailerLite 78.72 %
(5.492) 		16.68 %
(1.164) 		4.60 %
(321)
SendPulse 77.73 %
(5.243) 		17.17 %
(1.158) 		5.10 %
(344)
Clever Elements 76.92 %
(5.165) 		18.51 %
(1.243) 		4.57 %
(307)
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HubSpot email deliverability rates providers comparison 2021 (September)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Clothing, Other, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Entertainment, Finance, Sport & Fitness and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 533462591286.68 %11.07 %2.25 %
Clothing 559477631985.33 %11.27 %3.40 %
Other 509433601685.07 %11.79 %3.14 %
Food & Drink 509428592284.09 %11.59 %4.32 %
Elektronics 523439651983.94 %12.43 %3.63 %
Cosmetics & Beauty 572480761683.92 %13.29 %2.80 %
Pets 520436642083.85 %12.31 %3.85 %
Health 537442771882.31 %14.34 %3.35 %
Dating 466380691781.55 %14.81 %3.65 %
Sport & Fitness 552450772581.52 %13.95 %4.53 %
Finance 508412762081.10 %14.96 %3.94 %
Entertainment 527427712981.02 %13.47 %5.50 %
Job & Career 524412823078.63 %15.65 %5.73 %
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HubSpot email deliverability by category 2021 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Yahoo Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 673583721886.63 %10.70 %2.67 %
Zoho Mail 645550771885.27 %11.94 %2.79 %
GMX Mail 658558782284.80 %11.85 %3.34 %
ProtonMail 683579782684.77 %11.42 %3.81 %
Mail.com 674561852883.23 %12.61 %4.15 %
Outlook Mail 6885621042281.69 %15.12 %3.20 %
Gmail 657535952781.43 %14.46 %4.11 %
AOL Mail 677551943281.39 %13.88 %4.73 %
Yahoo Mail 7646191093681.02 %14.27 %4.71 %
Yandex Mail 7205801063480.56 %14.72 %4.72 %
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HubSpot email deliverability by email service provider 2021 (September)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

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