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HubSpot Email Deliverability Report for the year 2022 (December)

In this email deliverability report for HubSpot (December 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.672 emails were sent with HubSpot. A total of 5.588 emails were delivered to the recipient's main mailbox. Of all emails sent, 853 emails ended up in the spam folder. 231 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9846.007
(86.01 %) 		768
(11.00 %) 		209
(2.99 %)
CleverReach 6.7315.743
(85.32 %) 		768
(11.41 %) 		220
(3.27 %)
CampaignMonitor 6.7285.699
(84.71 %) 		810
(12.04 %) 		219
(3.26 %)
GetResponse 6.8975.806
(84.18 %) 		836
(12.12 %) 		255
(3.70 %)
Rapidmail 6.6845.624
(84.14 %) 		842
(12.60 %) 		218
(3.26 %)
HubSpot 6.6725.588
(83.75 %) 		853
(12.78 %) 		231
(3.46 %)
Mailjet 6.7615.660
(83.72 %) 		863
(12.76 %) 		238
(3.52 %)
Klick-Tipp 6.9905.845
(83.62 %) 		900
(12.88 %) 		245
(3.51 %)
Moosend 6.6975.576
(83.26 %) 		888
(13.26 %) 		233
(3.48 %)
Mailify 6.7665.579
(82.46 %) 		924
(13.66 %) 		263
(3.89 %)
SendInBlue 6.7875.543
(81.67 %) 		962
(14.17 %) 		282
(4.16 %)
Benchmark Email 6.7805.514
(81.33 %) 		999
(14.73 %) 		267
(3.94 %)
AWeber 6.8525.554
(81.06 %) 		1.026
(14.97 %) 		272
(3.97 %)
ConvertKit 7.0055.619
(80.21 %) 		1.074
(15.33 %) 		312
(4.45 %)
MailChimp 6.8425.472
(79.98 %) 		1.073
(15.68 %) 		297
(4.34 %)
Constant Contact 6.8195.424
(79.54 %) 		1.101
(16.15 %) 		294
(4.31 %)
MailerLite 6.7975.405
(79.52 %) 		1.094
(16.10 %) 		298
(4.38 %)
SendPulse 6.8445.345
(78.10 %) 		1.197
(17.49 %) 		302
(4.41 %)
Clever Elements 6.8635.329
(77.65 %) 		1.201
(17.50 %) 		333
(4.85 %)
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HubSpot email deliverability providers comparison 2022 (December)
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Email deliverability rates for HubSpot and other providers comparison

83.75 % of 6.672 emails sent with HubSpot ended up in the recipient's main mailbox. 12.78 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.01 %
(6.007) 		11.00 %
(768) 		2.99 %
(209)
CleverReach 85.32 %
(5.743) 		11.41 %
(768) 		3.27 %
(220)
CampaignMonitor 84.71 %
(5.699) 		12.04 %
(810) 		3.26 %
(219)
GetResponse 84.18 %
(5.806) 		12.12 %
(836) 		3.70 %
(255)
Rapidmail 84.14 %
(5.624) 		12.60 %
(842) 		3.26 %
(218)
HubSpot 83.75 %
(5.588) 		12.78 %
(853) 		3.46 %
(231)
Mailjet 83.72 %
(5.660) 		12.76 %
(863) 		3.52 %
(238)
Klick-Tipp 83.62 %
(5.845) 		12.88 %
(900) 		3.51 %
(245)
Moosend 83.26 %
(5.576) 		13.26 %
(888) 		3.48 %
(233)
Mailify 82.46 %
(5.579) 		13.66 %
(924) 		3.89 %
(263)
SendInBlue 81.67 %
(5.543) 		14.17 %
(962) 		4.16 %
(282)
Benchmark Email 81.33 %
(5.514) 		14.73 %
(999) 		3.94 %
(267)
AWeber 81.06 %
(5.554) 		14.97 %
(1.026) 		3.97 %
(272)
ConvertKit 80.21 %
(5.619) 		15.33 %
(1.074) 		4.45 %
(312)
MailChimp 79.98 %
(5.472) 		15.68 %
(1.073) 		4.34 %
(297)
Constant Contact 79.54 %
(5.424) 		16.15 %
(1.101) 		4.31 %
(294)
MailerLite 79.52 %
(5.405) 		16.10 %
(1.094) 		4.38 %
(298)
SendPulse 78.10 %
(5.345) 		17.49 %
(1.197) 		4.41 %
(302)
Clever Elements 77.65 %
(5.329) 		17.50 %
(1.201) 		4.85 %
(333)
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HubSpot email deliverability rates providers comparison 2022 (December)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 516448541486.82 %10.47 %2.71 %
Food & Drink 456395501186.62 %10.96 %2.41 %
Clothing 501433561286.43 %11.18 %2.40 %
Other 481410541785.24 %11.23 %3.53 %
Elektronics 526448641485.17 %12.17 %2.66 %
Pets 538454622284.39 %11.52 %4.09 %
Cosmetics & Beauty 492415631484.35 %12.80 %2.85 %
Entertainment 572481751684.09 %13.11 %2.80 %
Health 546449772082.23 %14.10 %3.66 %
Sport & Fitness 499409692181.96 %13.83 %4.21 %
Dating 499408751681.76 %15.03 %3.21 %
Job & Career 502404742480.48 %14.74 %4.78 %
Finance 544434803079.78 %14.71 %5.51 %
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HubSpot email deliverability by category 2022 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are GMX Mail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 734638811586.92 %11.04 %2.04 %
Custom Mail 627543671786.60 %10.69 %2.71 %
Zoho Mail 647558741586.24 %11.44 %2.32 %
ProtonMail 678584761886.14 %11.21 %2.65 %
AOL Mail 664555911883.58 %13.70 %2.71 %
Yahoo Mail 649538862582.90 %13.25 %3.85 %
Mail.com 688570892982.85 %12.94 %4.22 %
Outlook Mail 6955631042881.01 %14.96 %4.03 %
Yandex Mail 650524943280.62 %14.46 %4.92 %
Gmail 640515913480.47 %14.22 %5.31 %
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HubSpot email deliverability by email service provider 2022 (December)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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