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HubSpot Email Deliverability Report for the year 2023 (September)

In this email deliverability report for HubSpot (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.745 emails were sent with HubSpot. A total of 5.622 emails were delivered to the recipient's main mailbox. Of all emails sent, 880 emails ended up in the spam folder. 243 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.9325.926
(85.49 %)
772
(11.14 %)
234
(3.38 %)
ActiveCampaign 6.9585.942
(85.40 %)
802
(11.53 %)
214
(3.08 %)
Mailjet 6.7505.735
(84.96 %)
808
(11.97 %)
207
(3.07 %)
GetResponse 6.9215.864
(84.73 %)
823
(11.89 %)
234
(3.38 %)
Klick-Tipp 6.7235.620
(83.59 %)
868
(12.91 %)
235
(3.50 %)
HubSpot 6.7455.622
(83.35 %)
880
(13.05 %)
243
(3.60 %)
Mailify 7.0225.817
(82.84 %)
939
(13.37 %)
266
(3.79 %)
CleverReach 6.8145.628
(82.59 %)
919
(13.49 %)
267
(3.92 %)
Moosend 6.9005.687
(82.42 %)
942
(13.65 %)
271
(3.93 %)
Rapidmail 6.8125.601
(82.22 %)
951
(13.96 %)
260
(3.82 %)
ConvertKit 6.8765.602
(81.47 %)
995
(14.47 %)
279
(4.06 %)
AWeber 6.7165.462
(81.33 %)
999
(14.87 %)
255
(3.80 %)
SendInBlue 6.7655.478
(80.98 %)
1.003
(14.83 %)
284
(4.20 %)
MailChimp 6.8405.528
(80.82 %)
1.025
(14.99 %)
287
(4.20 %)
Benchmark Email 7.0525.699
(80.81 %)
1.066
(15.12 %)
287
(4.07 %)
Constant Contact 6.8615.519
(80.44 %)
1.062
(15.48 %)
280
(4.08 %)
MailerLite 6.8105.397
(79.25 %)
1.090
(16.01 %)
323
(4.74 %)
SendPulse 6.7945.346
(78.69 %)
1.155
(17.00 %)
293
(4.31 %)
Clever Elements 6.7875.220
(76.91 %)
1.212
(17.86 %)
355
(5.23 %)
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HubSpot email deliverability providers comparison 2023 (September)
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Email deliverability rates for HubSpot and other providers comparison

83.35 % of 6.745 emails sent with HubSpot ended up in the recipient's main mailbox. 13.05 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.60 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.49 %
(5.926)
11.14 %
(772)
3.38 %
(234)
ActiveCampaign 85.40 %
(5.942)
11.53 %
(802)
3.08 %
(214)
Mailjet 84.96 %
(5.735)
11.97 %
(808)
3.07 %
(207)
GetResponse 84.73 %
(5.864)
11.89 %
(823)
3.38 %
(234)
Klick-Tipp 83.59 %
(5.620)
12.91 %
(868)
3.50 %
(235)
HubSpot 83.35 %
(5.622)
13.05 %
(880)
3.60 %
(243)
Mailify 82.84 %
(5.817)
13.37 %
(939)
3.79 %
(266)
CleverReach 82.59 %
(5.628)
13.49 %
(919)
3.92 %
(267)
Moosend 82.42 %
(5.687)
13.65 %
(942)
3.93 %
(271)
Rapidmail 82.22 %
(5.601)
13.96 %
(951)
3.82 %
(260)
ConvertKit 81.47 %
(5.602)
14.47 %
(995)
4.06 %
(279)
AWeber 81.33 %
(5.462)
14.87 %
(999)
3.80 %
(255)
SendInBlue 80.98 %
(5.478)
14.83 %
(1.003)
4.20 %
(284)
MailChimp 80.82 %
(5.528)
14.99 %
(1.025)
4.20 %
(287)
Benchmark Email 80.81 %
(5.699)
15.12 %
(1.066)
4.07 %
(287)
Constant Contact 80.44 %
(5.519)
15.48 %
(1.062)
4.08 %
(280)
MailerLite 79.25 %
(5.397)
16.01 %
(1.090)
4.74 %
(323)
SendPulse 78.69 %
(5.346)
17.00 %
(1.155)
4.31 %
(293)
Clever Elements 76.91 %
(5.220)
17.86 %
(1.212)
5.23 %
(355)
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HubSpot email deliverability rates providers comparison 2023 (September)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Pets, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 544469591686.21 %10.85 %2.94 %
Food & Drink 509438571486.05 %11.20 %2.75 %
Pets 511436621385.32 %12.13 %2.54 %
Other 535455641685.05 %11.96 %2.99 %
Clothing 498420572184.34 %11.45 %4.22 %
Elektronics 559467682483.54 %12.16 %4.29 %
Cosmetics & Beauty 539447722082.93 %13.36 %3.71 %
Entertainment 516426702082.56 %13.57 %3.88 %
Health 521430731882.53 %14.01 %3.45 %
Sport & Fitness 524431741982.25 %14.12 %3.63 %
Dating 502409761781.47 %15.14 %3.39 %
Finance 499402772080.56 %15.43 %4.01 %
Job & Career 488392712580.33 %14.55 %5.12 %
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HubSpot email deliverability by category 2023 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 636551711486.64 %11.16 %2.20 %
ProtonMail 640547682585.47 %10.63 %3.91 %
GMX Mail 680580762485.29 %11.18 %3.53 %
Mail.com 662558832184.29 %12.54 %3.17 %
Zoho Mail 673565822683.95 %12.18 %3.86 %
Yahoo Mail 678566922083.48 %13.57 %2.95 %
AOL Mail 670550942682.09 %14.03 %3.88 %
Yandex Mail 6915611022881.19 %14.76 %4.05 %
Outlook Mail 6795491003080.85 %14.73 %4.42 %
Gmail 7365951122980.84 %15.22 %3.94 %
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HubSpot email deliverability by email service provider 2023 (September)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

The following badges for HubSpot can be embedded into a website.

HubSpot
88
/100
HubSpot
88
/100
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References and Resources

Further resources and references for HubSpot.

No references or resources found.