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HubSpot Email Deliverability Report for the year 2023 (September)
In this email deliverability report for HubSpot (September 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for HubSpot and other providers comparison
A total of 6.745 emails were sent with HubSpot. A total of 5.622 emails were delivered to the recipient's main mailbox. Of all emails sent, 880 emails ended up in the spam folder. 243 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| CampaignMonitor | 6.932 | 5.926 (85.49 %) | 772 (11.14 %) | 234 (3.38 %) |
| ActiveCampaign | 6.958 | 5.942 (85.40 %) | 802 (11.53 %) | 214 (3.08 %) |
| Mailjet | 6.750 | 5.735 (84.96 %) | 808 (11.97 %) | 207 (3.07 %) |
| GetResponse | 6.921 | 5.864 (84.73 %) | 823 (11.89 %) | 234 (3.38 %) |
| Klick-Tipp | 6.723 | 5.620 (83.59 %) | 868 (12.91 %) | 235 (3.50 %) |
| HubSpot | 6.745 | 5.622 (83.35 %) | 880 (13.05 %) | 243 (3.60 %) |
| Mailify | 7.022 | 5.817 (82.84 %) | 939 (13.37 %) | 266 (3.79 %) |
| CleverReach | 6.814 | 5.628 (82.59 %) | 919 (13.49 %) | 267 (3.92 %) |
| Moosend | 6.900 | 5.687 (82.42 %) | 942 (13.65 %) | 271 (3.93 %) |
| Rapidmail | 6.812 | 5.601 (82.22 %) | 951 (13.96 %) | 260 (3.82 %) |
| ConvertKit | 6.876 | 5.602 (81.47 %) | 995 (14.47 %) | 279 (4.06 %) |
| AWeber | 6.716 | 5.462 (81.33 %) | 999 (14.87 %) | 255 (3.80 %) |
| SendInBlue | 6.765 | 5.478 (80.98 %) | 1.003 (14.83 %) | 284 (4.20 %) |
| MailChimp | 6.840 | 5.528 (80.82 %) | 1.025 (14.99 %) | 287 (4.20 %) |
| Benchmark Email | 7.052 | 5.699 (80.81 %) | 1.066 (15.12 %) | 287 (4.07 %) |
| Constant Contact | 6.861 | 5.519 (80.44 %) | 1.062 (15.48 %) | 280 (4.08 %) |
| MailerLite | 6.810 | 5.397 (79.25 %) | 1.090 (16.01 %) | 323 (4.74 %) |
| SendPulse | 6.794 | 5.346 (78.69 %) | 1.155 (17.00 %) | 293 (4.31 %) |
| Clever Elements | 6.787 | 5.220 (76.91 %) | 1.212 (17.86 %) | 355 (5.23 %) |
Email deliverability rates for HubSpot and other providers comparison
83.35 % of 6.745 emails sent with HubSpot ended up in the recipient's main mailbox. 13.05 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.60 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| CampaignMonitor | 85.49 % (5.926) | 11.14 % (772) | 3.38 % (234) |
| ActiveCampaign | 85.40 % (5.942) | 11.53 % (802) | 3.08 % (214) |
| Mailjet | 84.96 % (5.735) | 11.97 % (808) | 3.07 % (207) |
| GetResponse | 84.73 % (5.864) | 11.89 % (823) | 3.38 % (234) |
| Klick-Tipp | 83.59 % (5.620) | 12.91 % (868) | 3.50 % (235) |
| HubSpot | 83.35 % (5.622) | 13.05 % (880) | 3.60 % (243) |
| Mailify | 82.84 % (5.817) | 13.37 % (939) | 3.79 % (266) |
| CleverReach | 82.59 % (5.628) | 13.49 % (919) | 3.92 % (267) |
| Moosend | 82.42 % (5.687) | 13.65 % (942) | 3.93 % (271) |
| Rapidmail | 82.22 % (5.601) | 13.96 % (951) | 3.82 % (260) |
| ConvertKit | 81.47 % (5.602) | 14.47 % (995) | 4.06 % (279) |
| AWeber | 81.33 % (5.462) | 14.87 % (999) | 3.80 % (255) |
| SendInBlue | 80.98 % (5.478) | 14.83 % (1.003) | 4.20 % (284) |
| MailChimp | 80.82 % (5.528) | 14.99 % (1.025) | 4.20 % (287) |
| Benchmark Email | 80.81 % (5.699) | 15.12 % (1.066) | 4.07 % (287) |
| Constant Contact | 80.44 % (5.519) | 15.48 % (1.062) | 4.08 % (280) |
| MailerLite | 79.25 % (5.397) | 16.01 % (1.090) | 4.74 % (323) |
| SendPulse | 78.69 % (5.346) | 17.00 % (1.155) | 4.31 % (293) |
| Clever Elements | 76.91 % (5.220) | 17.86 % (1.212) | 5.23 % (355) |
Email deliverability by category
The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Pets, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Home & Garden | 544 | 469 | 59 | 16 | 86.21 % | 10.85 % | 2.94 % |
| Food & Drink | 509 | 438 | 57 | 14 | 86.05 % | 11.20 % | 2.75 % |
| Pets | 511 | 436 | 62 | 13 | 85.32 % | 12.13 % | 2.54 % |
| Other | 535 | 455 | 64 | 16 | 85.05 % | 11.96 % | 2.99 % |
| Clothing | 498 | 420 | 57 | 21 | 84.34 % | 11.45 % | 4.22 % |
| Elektronics | 559 | 467 | 68 | 24 | 83.54 % | 12.16 % | 4.29 % |
| Cosmetics & Beauty | 539 | 447 | 72 | 20 | 82.93 % | 13.36 % | 3.71 % |
| Entertainment | 516 | 426 | 70 | 20 | 82.56 % | 13.57 % | 3.88 % |
| Health | 521 | 430 | 73 | 18 | 82.53 % | 14.01 % | 3.45 % |
| Sport & Fitness | 524 | 431 | 74 | 19 | 82.25 % | 14.12 % | 3.63 % |
| Dating | 502 | 409 | 76 | 17 | 81.47 % | 15.14 % | 3.39 % |
| Finance | 499 | 402 | 77 | 20 | 80.56 % | 15.43 % | 4.01 % |
| Job & Career | 488 | 392 | 71 | 25 | 80.33 % | 14.55 % | 5.12 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 636 | 551 | 71 | 14 | 86.64 % | 11.16 % | 2.20 % |
| ProtonMail | 640 | 547 | 68 | 25 | 85.47 % | 10.63 % | 3.91 % |
| GMX Mail | 680 | 580 | 76 | 24 | 85.29 % | 11.18 % | 3.53 % |
| Mail.com | 662 | 558 | 83 | 21 | 84.29 % | 12.54 % | 3.17 % |
| Zoho Mail | 673 | 565 | 82 | 26 | 83.95 % | 12.18 % | 3.86 % |
| Yahoo Mail | 678 | 566 | 92 | 20 | 83.48 % | 13.57 % | 2.95 % |
| AOL Mail | 670 | 550 | 94 | 26 | 82.09 % | 14.03 % | 3.88 % |
| Yandex Mail | 691 | 561 | 102 | 28 | 81.19 % | 14.76 % | 4.05 % |
| Outlook Mail | 679 | 549 | 100 | 30 | 80.85 % | 14.73 % | 4.42 % |
| Gmail | 736 | 595 | 112 | 29 | 80.84 % | 15.22 % | 3.94 % |
All email deliverability reports for HubSpot
All available email deliverability reports for HubSpot.
HubSpot badges for website
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References and Resources
Further resources and references for HubSpot.
No references or resources found.