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HubSpot Email Deliverability Report for the year 2019 (December)

In this email deliverability report for HubSpot (December 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 8.223 emails were sent with HubSpot. A total of 5.335 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.779 emails ended up in the spam folder. 109 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.4956.485
(76.34 %) 		1.910
(22.48 %) 		100
(1.18 %)
GetResponse 7.9136.028
(76.18 %) 		1.789
(22.61 %) 		96
(1.21 %)
AWeber 8.1145.958
(73.43 %) 		2.055
(25.33 %) 		101
(1.24 %)
Clever Elements 8.0595.888
(73.06 %) 		2.051
(25.45 %) 		120
(1.49 %)
SendPulse 7.9615.631
(70.73 %) 		2.214
(27.81 %) 		116
(1.46 %)
Newsletter2Go 8.0415.628
(69.99 %) 		2.334
(29.03 %) 		79
(0.98 %)
Moosend 8.0725.555
(68.82 %) 		2.341
(29.00 %) 		176
(2.18 %)
CleverReach 7.9505.410
(68.05 %) 		2.414
(30.36 %) 		126
(1.58 %)
Klick-Tipp 7.8745.226
(66.37 %) 		2.550
(32.39 %) 		98
(1.24 %)
MailChimp 8.2265.412
(65.79 %) 		2.610
(31.73 %) 		204
(2.48 %)
Constant Contact 8.6045.616
(65.27 %) 		2.727
(31.69 %) 		261
(3.03 %)
HubSpot 8.2235.335
(64.88 %) 		2.779
(33.80 %) 		109
(1.33 %)
Rapidmail 7.8555.068
(64.52 %) 		2.677
(34.08 %) 		110
(1.40 %)
ConvertKit 7.7625.008
(64.52 %) 		2.569
(33.10 %) 		185
(2.38 %)
Mailify 7.7374.939
(63.84 %) 		2.668
(34.48 %) 		130
(1.68 %)
CampaignMonitor 8.5185.298
(62.20 %) 		3.046
(35.76 %) 		174
(2.04 %)
MailerLite 8.2805.093
(61.51 %) 		2.974
(35.92 %) 		213
(2.57 %)
Mailjet 8.2535.002
(60.61 %) 		3.099
(37.55 %) 		152
(1.84 %)
SendInBlue 8.2794.692
(56.67 %) 		3.346
(40.42 %) 		241
(2.91 %)
Benchmark Email 8.2074.509
(54.94 %) 		3.409
(41.54 %) 		289
(3.52 %)
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HubSpot email deliverability providers comparison 2019 (December)
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Email deliverability rates for HubSpot and other providers comparison

64.88 % of 8.223 emails sent with HubSpot ended up in the recipient's main mailbox. 33.80 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.33 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.34 %
(6.485) 		22.48 %
(1.910) 		1.18 %
(100)
GetResponse 76.18 %
(6.028) 		22.61 %
(1.789) 		1.21 %
(96)
AWeber 73.43 %
(5.958) 		25.33 %
(2.055) 		1.24 %
(101)
Clever Elements 73.06 %
(5.888) 		25.45 %
(2.051) 		1.49 %
(120)
SendPulse 70.73 %
(5.631) 		27.81 %
(2.214) 		1.46 %
(116)
Newsletter2Go 69.99 %
(5.628) 		29.03 %
(2.334) 		0.98 %
(79)
Moosend 68.82 %
(5.555) 		29.00 %
(2.341) 		2.18 %
(176)
CleverReach 68.05 %
(5.410) 		30.36 %
(2.414) 		1.58 %
(126)
Klick-Tipp 66.37 %
(5.226) 		32.39 %
(2.550) 		1.24 %
(98)
MailChimp 65.79 %
(5.412) 		31.73 %
(2.610) 		2.48 %
(204)
Constant Contact 65.27 %
(5.616) 		31.69 %
(2.727) 		3.03 %
(261)
HubSpot 64.88 %
(5.335) 		33.80 %
(2.779) 		1.33 %
(109)
Rapidmail 64.52 %
(5.068) 		34.08 %
(2.677) 		1.40 %
(110)
ConvertKit 64.52 %
(5.008) 		33.10 %
(2.569) 		2.38 %
(185)
Mailify 63.84 %
(4.939) 		34.48 %
(2.668) 		1.68 %
(130)
CampaignMonitor 62.20 %
(5.298) 		35.76 %
(3.046) 		2.04 %
(174)
MailerLite 61.51 %
(5.093) 		35.92 %
(2.974) 		2.57 %
(213)
Mailjet 60.61 %
(5.002) 		37.55 %
(3.099) 		1.84 %
(152)
SendInBlue 56.67 %
(4.692) 		40.42 %
(3.346) 		2.91 %
(241)
Benchmark Email 54.94 %
(4.509) 		41.54 %
(3.409) 		3.52 %
(289)
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HubSpot email deliverability rates providers comparison 2019 (December)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Pets, Clothing, Other and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 726511206970.39 %28.37 %1.24 %
Pets 585411168670.26 %28.72 %1.03 %
Clothing 6054211741069.59 %28.76 %1.65 %
Other 621430183869.24 %29.47 %1.29 %
Food & Drink 568393166969.19 %29.23 %1.58 %
Cosmetics & Beauty 525341177764.95 %33.71 %1.33 %
Elektronics 658427223864.89 %33.89 %1.22 %
Entertainment 644415220964.44 %34.16 %1.40 %
Job & Career 720464247964.44 %34.31 %1.25 %
Sport & Fitness 658416233963.22 %35.41 %1.37 %
Finance 676407260960.21 %38.46 %1.33 %
Health 629371249958.98 %39.59 %1.43 %
Dating 608328273753.95 %44.90 %1.15 %
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HubSpot email deliverability by category 2019 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7365072191068.89 %29.76 %1.36 %
Zoho Mail 8375672591167.74 %30.94 %1.31 %
Mail.com 9886623141267.00 %31.78 %1.21 %
AOL Mail 8225482631166.67 %32.00 %1.34 %
Yahoo Mail 8465612741166.31 %32.39 %1.30 %
ProtonMail 788518262865.74 %33.25 %1.02 %
Yandex Mail 6694332261064.72 %33.78 %1.49 %
GMX Mail 9746083531362.42 %36.24 %1.33 %
Outlook Mail 8004853041160.63 %38.00 %1.38 %
Gmail 7634463051258.45 %39.97 %1.57 %
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HubSpot email deliverability by email service provider 2019 (December)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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