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HubSpot Email Deliverability Report for the year 2021 (December)

In this email deliverability report for HubSpot (December 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.835 emails were sent with HubSpot. A total of 5.719 emails were delivered to the recipient's main mailbox. Of all emails sent, 881 emails ended up in the spam folder. 235 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8345.836
(85.40 %) 		760
(11.12 %) 		238
(3.48 %)
GetResponse 6.8215.794
(84.94 %) 		811
(11.89 %) 		216
(3.17 %)
ActiveCampaign 6.8245.769
(84.54 %) 		825
(12.09 %) 		230
(3.37 %)
CleverReach 6.7695.675
(83.84 %) 		880
(13.00 %) 		214
(3.16 %)
HubSpot 6.8355.719
(83.67 %) 		881
(12.89 %) 		235
(3.44 %)
Klick-Tipp 6.7255.604
(83.33 %) 		877
(13.04 %) 		244
(3.63 %)
Mailjet 6.8655.713
(83.22 %) 		896
(13.05 %) 		256
(3.73 %)
Moosend 6.8955.649
(81.93 %) 		959
(13.91 %) 		287
(4.16 %)
Rapidmail 6.7335.515
(81.91 %) 		932
(13.84 %) 		286
(4.25 %)
Mailify 6.7445.518
(81.82 %) 		965
(14.31 %) 		261
(3.87 %)
Benchmark Email 6.9465.678
(81.74 %) 		1.010
(14.54 %) 		258
(3.71 %)
MailChimp 6.6925.448
(81.41 %) 		978
(14.61 %) 		266
(3.97 %)
AWeber 6.7965.485
(80.71 %) 		1.026
(15.10 %) 		285
(4.19 %)
ConvertKit 6.9285.582
(80.57 %) 		1.052
(15.18 %) 		294
(4.24 %)
Constant Contact 6.6375.320
(80.16 %) 		1.034
(15.58 %) 		283
(4.26 %)
SendInBlue 7.0365.592
(79.48 %) 		1.146
(16.29 %) 		298
(4.24 %)
MailerLite 6.8845.463
(79.36 %) 		1.130
(16.41 %) 		291
(4.23 %)
SendPulse 6.9035.406
(78.31 %) 		1.180
(17.09 %) 		317
(4.59 %)
Clever Elements 6.9265.269
(76.08 %) 		1.312
(18.94 %) 		345
(4.98 %)
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HubSpot email deliverability providers comparison 2021 (December)
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Email deliverability rates for HubSpot and other providers comparison

83.67 % of 6.835 emails sent with HubSpot ended up in the recipient's main mailbox. 12.89 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.44 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 85.40 %
(5.836) 		11.12 %
(760) 		3.48 %
(238)
GetResponse 84.94 %
(5.794) 		11.89 %
(811) 		3.17 %
(216)
ActiveCampaign 84.54 %
(5.769) 		12.09 %
(825) 		3.37 %
(230)
CleverReach 83.84 %
(5.675) 		13.00 %
(880) 		3.16 %
(214)
HubSpot 83.67 %
(5.719) 		12.89 %
(881) 		3.44 %
(235)
Klick-Tipp 83.33 %
(5.604) 		13.04 %
(877) 		3.63 %
(244)
Mailjet 83.22 %
(5.713) 		13.05 %
(896) 		3.73 %
(256)
Moosend 81.93 %
(5.649) 		13.91 %
(959) 		4.16 %
(287)
Rapidmail 81.91 %
(5.515) 		13.84 %
(932) 		4.25 %
(286)
Mailify 81.82 %
(5.518) 		14.31 %
(965) 		3.87 %
(261)
Benchmark Email 81.74 %
(5.678) 		14.54 %
(1.010) 		3.71 %
(258)
MailChimp 81.41 %
(5.448) 		14.61 %
(978) 		3.97 %
(266)
AWeber 80.71 %
(5.485) 		15.10 %
(1.026) 		4.19 %
(285)
ConvertKit 80.57 %
(5.582) 		15.18 %
(1.052) 		4.24 %
(294)
Constant Contact 80.16 %
(5.320) 		15.58 %
(1.034) 		4.26 %
(283)
SendInBlue 79.48 %
(5.592) 		16.29 %
(1.146) 		4.24 %
(298)
MailerLite 79.36 %
(5.463) 		16.41 %
(1.130) 		4.23 %
(291)
SendPulse 78.31 %
(5.406) 		17.09 %
(1.180) 		4.59 %
(317)
Clever Elements 76.08 %
(5.269) 		18.94 %
(1.312) 		4.98 %
(345)
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HubSpot email deliverability rates providers comparison 2021 (December)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Food & Drink, Clothing, Elektronics and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Sport & Fitness, Dating, Other and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 538471551287.55 %10.22 %2.23 %
Food & Drink 545469591786.06 %10.83 %3.12 %
Clothing 536458582085.45 %10.82 %3.73 %
Elektronics 543463661485.27 %12.15 %2.58 %
Pets 464395541585.13 %11.64 %3.23 %
Entertainment 531447691584.18 %12.99 %2.82 %
Cosmetics & Beauty 532444701883.46 %13.16 %3.38 %
Health 523433731782.79 %13.96 %3.25 %
Job & Career 559460831682.29 %14.85 %2.86 %
Other 569468722982.25 %12.65 %5.10 %
Dating 466380691781.55 %14.81 %3.65 %
Sport & Fitness 499403722480.76 %14.43 %4.81 %
Finance 530428812180.75 %15.28 %3.96 %
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HubSpot email deliverability by category 2021 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 637553671786.81 %10.52 %2.67 %
Zoho Mail 698603791686.39 %11.32 %2.29 %
Custom Mail 669576751886.10 %11.21 %2.69 %
GMX Mail 661558762784.42 %11.50 %4.08 %
Yahoo Mail 714599952083.89 %13.31 %2.80 %
Mail.com 666555852683.33 %12.76 %3.90 %
AOL Mail 672558902483.04 %13.39 %3.57 %
Yandex Mail 672555981982.59 %14.58 %2.83 %
Gmail 7215831083080.86 %14.98 %4.16 %
Outlook Mail 7255791083879.86 %14.90 %5.24 %
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HubSpot email deliverability by email service provider 2021 (December)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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