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HubSpot Email Deliverability Report for the year 2024 (February)

In this email deliverability report for HubSpot (February 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.668 emails were sent with HubSpot. A total of 5.617 emails were delivered to the recipient's main mailbox. Of all emails sent, 812 emails ended up in the spam folder. 239 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6585.773
(86.71 %) 		704
(10.57 %) 		181
(2.72 %)
ActiveCampaign 6.8215.895
(86.42 %) 		745
(10.92 %) 		181
(2.65 %)
Mailjet 6.8885.895
(85.58 %) 		777
(11.28 %) 		216
(3.14 %)
CleverReach 6.8405.808
(84.91 %) 		801
(11.71 %) 		231
(3.38 %)
HubSpot 6.6685.617
(84.24 %) 		812
(12.18 %) 		239
(3.58 %)
Klick-Tipp 6.9975.874
(83.95 %) 		891
(12.73 %) 		232
(3.32 %)
CampaignMonitor 6.5165.468
(83.92 %) 		836
(12.83 %) 		212
(3.25 %)
Rapidmail 6.9525.802
(83.46 %) 		908
(13.06 %) 		242
(3.48 %)
ConvertKit 6.8555.637
(82.23 %) 		957
(13.96 %) 		261
(3.81 %)
AWeber 6.6665.475
(82.13 %) 		933
(14.00 %) 		258
(3.87 %)
SendInBlue 6.8005.535
(81.40 %) 		997
(14.66 %) 		268
(3.94 %)
Mailify 6.8225.549
(81.34 %) 		1.022
(14.98 %) 		251
(3.68 %)
Moosend 6.9735.655
(81.10 %) 		1.048
(15.03 %) 		270
(3.87 %)
Constant Contact 6.8375.516
(80.68 %) 		1.049
(15.34 %) 		272
(3.98 %)
Benchmark Email 6.7385.389
(79.98 %) 		1.077
(15.98 %) 		272
(4.04 %)
MailChimp 6.7515.363
(79.44 %) 		1.077
(15.95 %) 		311
(4.61 %)
SendPulse 6.7875.375
(79.20 %) 		1.134
(16.71 %) 		278
(4.10 %)
MailerLite 6.9885.505
(78.78 %) 		1.184
(16.94 %) 		299
(4.28 %)
Clever Elements 6.8155.153
(75.61 %) 		1.294
(18.99 %) 		368
(5.40 %)
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HubSpot email deliverability providers comparison 2024 (February)
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Email deliverability rates for HubSpot and other providers comparison

84.24 % of 6.668 emails sent with HubSpot ended up in the recipient's main mailbox. 12.18 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.58 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.71 %
(5.773) 		10.57 %
(704) 		2.72 %
(181)
ActiveCampaign 86.42 %
(5.895) 		10.92 %
(745) 		2.65 %
(181)
Mailjet 85.58 %
(5.895) 		11.28 %
(777) 		3.14 %
(216)
CleverReach 84.91 %
(5.808) 		11.71 %
(801) 		3.38 %
(231)
HubSpot 84.24 %
(5.617) 		12.18 %
(812) 		3.58 %
(239)
Klick-Tipp 83.95 %
(5.874) 		12.73 %
(891) 		3.32 %
(232)
CampaignMonitor 83.92 %
(5.468) 		12.83 %
(836) 		3.25 %
(212)
Rapidmail 83.46 %
(5.802) 		13.06 %
(908) 		3.48 %
(242)
ConvertKit 82.23 %
(5.637) 		13.96 %
(957) 		3.81 %
(261)
AWeber 82.13 %
(5.475) 		14.00 %
(933) 		3.87 %
(258)
SendInBlue 81.40 %
(5.535) 		14.66 %
(997) 		3.94 %
(268)
Mailify 81.34 %
(5.549) 		14.98 %
(1.022) 		3.68 %
(251)
Moosend 81.10 %
(5.655) 		15.03 %
(1.048) 		3.87 %
(270)
Constant Contact 80.68 %
(5.516) 		15.34 %
(1.049) 		3.98 %
(272)
Benchmark Email 79.98 %
(5.389) 		15.98 %
(1.077) 		4.04 %
(272)
MailChimp 79.44 %
(5.363) 		15.95 %
(1.077) 		4.61 %
(311)
SendPulse 79.20 %
(5.375) 		16.71 %
(1.134) 		4.10 %
(278)
MailerLite 78.78 %
(5.505) 		16.94 %
(1.184) 		4.28 %
(299)
Clever Elements 75.61 %
(5.153) 		18.99 %
(1.294) 		5.40 %
(368)
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HubSpot email deliverability rates providers comparison 2024 (February)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Clothing, Entertainment, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Job & Career and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 521454521587.14 %9.98 %2.88 %
Clothing 508439531686.42 %10.43 %3.15 %
Entertainment 54146468985.77 %12.57 %1.66 %
Pets 510435581785.29 %11.37 %3.33 %
Elektronics 526448591985.17 %11.22 %3.61 %
Food & Drink 526448552385.17 %10.46 %4.37 %
Cosmetics & Beauty 492417581784.76 %11.79 %3.46 %
Other 476403551884.66 %11.55 %3.78 %
Health 556463702383.27 %12.59 %4.14 %
Job & Career 514424731782.49 %14.20 %3.31 %
Sport & Fitness 502414682082.47 %13.55 %3.98 %
Finance 538438772381.41 %14.31 %4.28 %
Dating 458370662280.79 %14.41 %4.80 %
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HubSpot email deliverability by category 2024 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, GMX Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 686593712286.44 %10.35 %3.21 %
GMX Mail 619535651986.43 %10.50 %3.07 %
Zoho Mail 676582732186.09 %10.80 %3.11 %
Custom Mail 649556682585.67 %10.48 %3.85 %
Mail.com 655553782484.43 %11.91 %3.66 %
AOL Mail 632528812383.54 %12.82 %3.64 %
Yahoo Mail 684570872783.33 %12.72 %3.95 %
Yandex Mail 7145931002183.05 %14.01 %2.94 %
Outlook Mail 681562952482.53 %13.95 %3.52 %
Gmail 672545943381.10 %13.99 %4.91 %
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HubSpot email deliverability by email service provider 2024 (February)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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