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HubSpot Email Deliverability Report for the year 2021 (October)

In this email deliverability report for HubSpot (October 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.795 emails were sent with HubSpot. A total of 5.601 emails were delivered to the recipient's main mailbox. Of all emails sent, 949 emails ended up in the spam folder. 245 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7695.759
(85.08 %) 		789
(11.66 %) 		221
(3.26 %)
GetResponse 6.9185.886
(85.08 %) 		796
(11.51 %) 		236
(3.41 %)
Mailjet 6.9465.905
(85.01 %) 		799
(11.50 %) 		242
(3.48 %)
Rapidmail 6.8825.810
(84.42 %) 		852
(12.38 %) 		220
(3.20 %)
Klick-Tipp 6.9035.789
(83.86 %) 		878
(12.72 %) 		236
(3.42 %)
CampaignMonitor 6.8635.724
(83.40 %) 		907
(13.22 %) 		232
(3.38 %)
CleverReach 6.7705.630
(83.16 %) 		901
(13.31 %) 		239
(3.53 %)
HubSpot 6.7955.601
(82.43 %) 		949
(13.97 %) 		245
(3.61 %)
Moosend 6.8925.676
(82.36 %) 		942
(13.67 %) 		274
(3.98 %)
Mailify 6.7995.587
(82.17 %) 		932
(13.71 %) 		280
(4.12 %)
AWeber 6.9775.672
(81.30 %) 		1.032
(14.79 %) 		273
(3.91 %)
MailChimp 6.7915.495
(80.92 %) 		1.015
(14.95 %) 		281
(4.14 %)
ConvertKit 6.9185.578
(80.63 %) 		1.042
(15.06 %) 		298
(4.31 %)
MailerLite 6.8585.529
(80.62 %) 		1.048
(15.28 %) 		281
(4.10 %)
SendInBlue 6.8905.504
(79.88 %) 		1.094
(15.88 %) 		292
(4.24 %)
Constant Contact 6.7285.373
(79.86 %) 		1.071
(15.92 %) 		284
(4.22 %)
Benchmark Email 6.7895.420
(79.84 %) 		1.069
(15.75 %) 		300
(4.42 %)
SendPulse 6.9865.504
(78.79 %) 		1.171
(16.76 %) 		311
(4.45 %)
Clever Elements 6.7095.190
(77.36 %) 		1.205
(17.96 %) 		314
(4.68 %)
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HubSpot email deliverability providers comparison 2021 (October)
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Email deliverability rates for HubSpot and other providers comparison

82.43 % of 6.795 emails sent with HubSpot ended up in the recipient's main mailbox. 13.97 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.61 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.08 %
(5.759) 		11.66 %
(789) 		3.26 %
(221)
GetResponse 85.08 %
(5.886) 		11.51 %
(796) 		3.41 %
(236)
Mailjet 85.01 %
(5.905) 		11.50 %
(799) 		3.48 %
(242)
Rapidmail 84.42 %
(5.810) 		12.38 %
(852) 		3.20 %
(220)
Klick-Tipp 83.86 %
(5.789) 		12.72 %
(878) 		3.42 %
(236)
CampaignMonitor 83.40 %
(5.724) 		13.22 %
(907) 		3.38 %
(232)
CleverReach 83.16 %
(5.630) 		13.31 %
(901) 		3.53 %
(239)
HubSpot 82.43 %
(5.601) 		13.97 %
(949) 		3.61 %
(245)
Moosend 82.36 %
(5.676) 		13.67 %
(942) 		3.98 %
(274)
Mailify 82.17 %
(5.587) 		13.71 %
(932) 		4.12 %
(280)
AWeber 81.30 %
(5.672) 		14.79 %
(1.032) 		3.91 %
(273)
MailChimp 80.92 %
(5.495) 		14.95 %
(1.015) 		4.14 %
(281)
ConvertKit 80.63 %
(5.578) 		15.06 %
(1.042) 		4.31 %
(298)
MailerLite 80.62 %
(5.529) 		15.28 %
(1.048) 		4.10 %
(281)
SendInBlue 79.88 %
(5.504) 		15.88 %
(1.094) 		4.24 %
(292)
Constant Contact 79.86 %
(5.373) 		15.92 %
(1.071) 		4.22 %
(284)
Benchmark Email 79.84 %
(5.420) 		15.75 %
(1.069) 		4.42 %
(300)
SendPulse 78.79 %
(5.504) 		16.76 %
(1.171) 		4.45 %
(311)
Clever Elements 77.36 %
(5.190) 		17.96 %
(1.205) 		4.68 %
(314)
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HubSpot email deliverability rates providers comparison 2021 (October)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Pets, Food & Drink, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Sport & Fitness, Dating and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 519442611685.16 %11.75 %3.08 %
Pets 494418651184.62 %13.16 %2.23 %
Food & Drink 506428582084.58 %11.46 %3.95 %
Home & Garden 512433611884.57 %11.91 %3.52 %
Other 538451731483.83 %13.57 %2.60 %
Elektronics 499418621983.77 %12.42 %3.81 %
Health 517426781382.40 %15.09 %2.51 %
Cosmetics & Beauty 538438782281.41 %14.50 %4.09 %
Entertainment 525426732681.14 %13.90 %4.95 %
Dating 523424851481.07 %16.25 %2.68 %
Sport & Fitness 538433812480.48 %15.06 %4.46 %
Finance 555444912080.00 %16.40 %3.60 %
Job & Career 531420832879.10 %15.63 %5.27 %
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HubSpot email deliverability by category 2021 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 744636882085.48 %11.83 %2.69 %
Custom Mail 674569802584.42 %11.87 %3.71 %
GMX Mail 718606902284.40 %12.53 %3.06 %
Zoho Mail 669554853082.81 %12.71 %4.48 %
Mail.com 662548932182.78 %14.05 %3.17 %
AOL Mail 7085841042082.49 %14.69 %2.82 %
Gmail 6605351042181.06 %15.76 %3.18 %
Yahoo Mail 632511932880.85 %14.72 %4.43 %
Yandex Mail 6885511112680.09 %16.13 %3.78 %
Outlook Mail 6405071013279.22 %15.78 %5.00 %
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HubSpot email deliverability by email service provider 2021 (October)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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