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HubSpot Email Deliverability Report for the year 2023

In this email deliverability report for HubSpot (2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 61.966 emails were sent with HubSpot. A total of 51.639 emails were delivered to the recipient's main mailbox. Of all emails sent, 8.172 emails ended up in the spam folder. 2.155 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 61.39052.543
(85.59 %) 		6.866
(11.18 %) 		1.981
(3.23 %)
ActiveCampaign 61.33552.420
(85.47 %) 		6.977
(11.38 %) 		1.938
(3.16 %)
CampaignMonitor 61.80952.219
(84.48 %) 		7.496
(12.13 %) 		2.094
(3.39 %)
Mailjet 61.51651.951
(84.45 %) 		7.519
(12.22 %) 		2.046
(3.33 %)
CleverReach 61.51451.820
(84.24 %) 		7.605
(12.36 %) 		2.089
(3.40 %)
Klick-Tipp 60.76351.107
(84.11 %) 		7.582
(12.48 %) 		2.074
(3.41 %)
HubSpot 61.96651.639
(83.33 %) 		8.172
(13.19 %) 		2.155
(3.48 %)
Rapidmail 61.10650.749
(83.05 %) 		8.103
(13.26 %) 		2.254
(3.69 %)
Moosend 61.33650.238
(81.91 %) 		8.656
(14.11 %) 		2.442
(3.98 %)
AWeber 61.14349.957
(81.71 %) 		8.825
(14.43 %) 		2.361
(3.86 %)
Mailify 62.05250.584
(81.52 %) 		8.984
(14.48 %) 		2.484
(4.00 %)
ConvertKit 61.71950.167
(81.28 %) 		9.032
(14.63 %) 		2.520
(4.08 %)
Benchmark Email 61.75549.981
(80.93 %) 		9.218
(14.93 %) 		2.556
(4.14 %)
SendInBlue 60.97549.261
(80.79 %) 		9.253
(15.18 %) 		2.461
(4.04 %)
MailChimp 61.17549.271
(80.54 %) 		9.334
(15.26 %) 		2.570
(4.20 %)
Constant Contact 61.11848.640
(79.58 %) 		9.837
(16.10 %) 		2.641
(4.32 %)
MailerLite 60.88148.232
(79.22 %) 		9.898
(16.26 %) 		2.751
(4.52 %)
SendPulse 61.46448.008
(78.11 %) 		10.647
(17.32 %) 		2.809
(4.57 %)
Clever Elements 61.42247.065
(76.63 %) 		11.336
(18.46 %) 		3.021
(4.92 %)
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HubSpot email deliverability providers comparison 2023
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Email deliverability rates for HubSpot and other providers comparison

83.33 % of 61.966 emails sent with HubSpot ended up in the recipient's main mailbox. 13.19 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.48 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.59 %
(52.543) 		11.18 %
(6.866) 		3.23 %
(1.981)
ActiveCampaign 85.47 %
(52.420) 		11.38 %
(6.977) 		3.16 %
(1.938)
CampaignMonitor 84.48 %
(52.219) 		12.13 %
(7.496) 		3.39 %
(2.094)
Mailjet 84.45 %
(51.951) 		12.22 %
(7.519) 		3.33 %
(2.046)
CleverReach 84.24 %
(51.820) 		12.36 %
(7.605) 		3.40 %
(2.089)
Klick-Tipp 84.11 %
(51.107) 		12.48 %
(7.582) 		3.41 %
(2.074)
HubSpot 83.33 %
(51.639) 		13.19 %
(8.172) 		3.48 %
(2.155)
Rapidmail 83.05 %
(50.749) 		13.26 %
(8.103) 		3.69 %
(2.254)
Moosend 81.91 %
(50.238) 		14.11 %
(8.656) 		3.98 %
(2.442)
AWeber 81.71 %
(49.957) 		14.43 %
(8.825) 		3.86 %
(2.361)
Mailify 81.52 %
(50.584) 		14.48 %
(8.984) 		4.00 %
(2.484)
ConvertKit 81.28 %
(50.167) 		14.63 %
(9.032) 		4.08 %
(2.520)
Benchmark Email 80.93 %
(49.981) 		14.93 %
(9.218) 		4.14 %
(2.556)
SendInBlue 80.79 %
(49.261) 		15.18 %
(9.253) 		4.04 %
(2.461)
MailChimp 80.54 %
(49.271) 		15.26 %
(9.334) 		4.20 %
(2.570)
Constant Contact 79.58 %
(48.640) 		16.10 %
(9.837) 		4.32 %
(2.641)
MailerLite 79.22 %
(48.232) 		16.26 %
(9.898) 		4.52 %
(2.751)
SendPulse 78.11 %
(48.008) 		17.32 %
(10.647) 		4.57 %
(2.809)
Clever Elements 76.63 %
(47.065) 		18.46 %
(11.336) 		4.92 %
(3.021)
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HubSpot email deliverability rates providers comparison 2023
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Clothing, Food & Drink, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Job & Career, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 4.7274.06752313786.04 %11.06 %2.90 %
Clothing 4.8014.12553713985.92 %11.19 %2.90 %
Food & Drink 4.7964.09654815285.40 %11.43 %3.17 %
Other 4.7674.04258414184.79 %12.25 %2.96 %
Pets 4.7423.99258316784.18 %12.29 %3.52 %
Elektronics 4.7233.97158516784.08 %12.39 %3.54 %
Entertainment 4.6073.81161618082.72 %13.37 %3.91 %
Cosmetics & Beauty 4.8394.00264519282.70 %13.33 %3.97 %
Sport & Fitness 4.8784.01768917282.35 %14.12 %3.53 %
Health 4.7773.92067817982.06 %14.19 %3.75 %
Job & Career 4.7533.86771916781.36 %15.13 %3.51 %
Dating 4.7243.82672517380.99 %15.35 %3.66 %
Finance 4.8323.90374018980.77 %15.31 %3.91 %
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HubSpot email deliverability by category 2023
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 6.2755.40969716986.20 %11.11 %2.69 %
Custom Mail 6.1455.26969618085.74 %11.33 %2.93 %
GMX Mail 6.1395.21872819385.00 %11.86 %3.14 %
Zoho Mail 6.1405.21772619784.97 %11.82 %3.21 %
Mail.com 6.2445.21280322983.47 %12.86 %3.67 %
Yahoo Mail 6.2785.20286720982.86 %13.81 %3.33 %
AOL Mail 6.2285.12587123282.29 %13.99 %3.73 %
Outlook Mail 6.1034.94790824881.06 %14.88 %4.06 %
Yandex Mail 6.2045.02493424680.98 %15.05 %3.97 %
Gmail 6.2105.01694225280.77 %15.17 %4.06 %
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HubSpot email deliverability by email service provider 2023
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

The following badges for HubSpot can be embedded into a website.

HubSpot
88
/100
HubSpot
88
/100
HubSpot
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References and Resources

Further resources and references for HubSpot.

No references or resources found.