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HubSpot Email Deliverability Report for the year 2023 (December)

In this email deliverability report for HubSpot (December 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.817 emails were sent with HubSpot. A total of 5.608 emails were delivered to the recipient's main mailbox. Of all emails sent, 938 emails ended up in the spam folder. 271 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9175.979
(86.44 %) 		712
(10.29 %) 		226
(3.27 %)
ActiveCampaign 6.8805.890
(85.61 %) 		775
(11.26 %) 		215
(3.13 %)
Mailjet 6.7915.783
(85.16 %) 		789
(11.62 %) 		219
(3.22 %)
Klick-Tipp 6.8245.769
(84.54 %) 		828
(12.13 %) 		227
(3.33 %)
CleverReach 6.7225.679
(84.48 %) 		827
(12.30 %) 		216
(3.21 %)
CampaignMonitor 6.8325.706
(83.52 %) 		877
(12.84 %) 		249
(3.64 %)
Rapidmail 6.8345.694
(83.32 %) 		879
(12.86 %) 		261
(3.82 %)
ConvertKit 6.9615.783
(83.08 %) 		935
(13.43 %) 		243
(3.49 %)
HubSpot 6.8175.608
(82.26 %) 		938
(13.76 %) 		271
(3.98 %)
Mailify 6.6505.441
(81.82 %) 		934
(14.05 %) 		275
(4.14 %)
AWeber 6.8915.627
(81.66 %) 		985
(14.29 %) 		279
(4.05 %)
MailChimp 6.9935.700
(81.51 %) 		1.018
(14.56 %) 		275
(3.93 %)
Moosend 6.7885.494
(80.94 %) 		1.033
(15.22 %) 		261
(3.85 %)
SendInBlue 6.9115.511
(79.74 %) 		1.111
(16.08 %) 		289
(4.18 %)
Benchmark Email 6.9305.509
(79.49 %) 		1.111
(16.03 %) 		310
(4.47 %)
Constant Contact 6.9155.484
(79.31 %) 		1.141
(16.50 %) 		290
(4.19 %)
SendPulse 6.6585.269
(79.14 %) 		1.109
(16.66 %) 		280
(4.21 %)
MailerLite 6.7805.357
(79.01 %) 		1.126
(16.61 %) 		297
(4.38 %)
Clever Elements 6.6485.033
(75.71 %) 		1.257
(18.91 %) 		358
(5.39 %)

Email deliverability rates for HubSpot and other providers comparison

82.26 % of 6.817 emails sent with HubSpot ended up in the recipient's main mailbox. 13.76 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.98 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.44 %
(5.979) 		10.29 %
(712) 		3.27 %
(226)
ActiveCampaign 85.61 %
(5.890) 		11.26 %
(775) 		3.13 %
(215)
Mailjet 85.16 %
(5.783) 		11.62 %
(789) 		3.22 %
(219)
Klick-Tipp 84.54 %
(5.769) 		12.13 %
(828) 		3.33 %
(227)
CleverReach 84.48 %
(5.679) 		12.30 %
(827) 		3.21 %
(216)
CampaignMonitor 83.52 %
(5.706) 		12.84 %
(877) 		3.64 %
(249)
Rapidmail 83.32 %
(5.694) 		12.86 %
(879) 		3.82 %
(261)
ConvertKit 83.08 %
(5.783) 		13.43 %
(935) 		3.49 %
(243)
HubSpot 82.26 %
(5.608) 		13.76 %
(938) 		3.98 %
(271)
Mailify 81.82 %
(5.441) 		14.05 %
(934) 		4.14 %
(275)
AWeber 81.66 %
(5.627) 		14.29 %
(985) 		4.05 %
(279)
MailChimp 81.51 %
(5.700) 		14.56 %
(1.018) 		3.93 %
(275)
Moosend 80.94 %
(5.494) 		15.22 %
(1.033) 		3.85 %
(261)
SendInBlue 79.74 %
(5.511) 		16.08 %
(1.111) 		4.18 %
(289)
Benchmark Email 79.49 %
(5.509) 		16.03 %
(1.111) 		4.47 %
(310)
Constant Contact 79.31 %
(5.484) 		16.50 %
(1.141) 		4.19 %
(290)
SendPulse 79.14 %
(5.269) 		16.66 %
(1.109) 		4.21 %
(280)
MailerLite 79.01 %
(5.357) 		16.61 %
(1.126) 		4.38 %
(297)
Clever Elements 75.71 %
(5.033) 		18.91 %
(1.257) 		5.39 %
(358)

Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Clothing, Home & Garden, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Health, Sport & Fitness and Finance.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 510434591785.10 %11.57 %3.33 %
Clothing 531450641784.75 %12.05 %3.20 %
Home & Garden 523443621884.70 %11.85 %3.44 %
Pets 485406601983.71 %12.37 %3.92 %
Elektronics 576478752382.99 %13.02 %3.99 %
Other 521432692082.92 %13.24 %3.84 %
Cosmetics & Beauty 518425722182.05 %13.90 %4.05 %
Entertainment 597487832781.57 %13.90 %4.52 %
Finance 493401791381.34 %16.02 %2.64 %
Sport & Fitness 511415742281.21 %14.48 %4.31 %
Health 528424782680.30 %14.77 %4.92 %
Dating 544436862280.15 %15.81 %4.04 %
Job & Career 480377772678.54 %16.04 %5.42 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Zoho Mail, ProtonMail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 671567822284.50 %12.22 %3.28 %
ProtonMail 654551772684.25 %11.77 %3.98 %
Custom Mail 631531742684.15 %11.73 %4.12 %
Mail.com 7426211002183.69 %13.48 %2.83 %
GMX Mail 723601913183.13 %12.59 %4.29 %
Yahoo Mail 7105791022981.55 %14.37 %4.08 %
AOL Mail 6835571002681.55 %14.64 %3.81 %
Outlook Mail 6885581042681.10 %15.12 %3.78 %
Gmail 6535191033179.48 %15.77 %4.75 %
Yandex Mail 6625241053379.15 %15.86 %4.98 %

All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

The following badges for HubSpot can be embedded into a website.

HubSpot
89
/100
HubSpot
89
/100
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References and Resources

Further resources and references for HubSpot.

No references or resources found.