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HubSpot Email Deliverability Report for the year 2021 (November)

In this email deliverability report for HubSpot (November 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.831 emails were sent with HubSpot. A total of 5.781 emails were delivered to the recipient's main mailbox. Of all emails sent, 857 emails ended up in the spam folder. 193 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6675.764
(86.46 %) 		706
(10.59 %) 		197
(2.95 %)
CleverReach 6.6945.727
(85.55 %) 		752
(11.23 %) 		215
(3.21 %)
Mailjet 6.8115.811
(85.32 %) 		796
(11.69 %) 		204
(3.00 %)
ActiveCampaign 6.7245.702
(84.80 %) 		796
(11.84 %) 		226
(3.36 %)
HubSpot 6.8315.781
(84.63 %) 		857
(12.55 %) 		193
(2.83 %)
CampaignMonitor 6.7445.631
(83.50 %) 		863
(12.80 %) 		250
(3.71 %)
Klick-Tipp 6.8445.693
(83.18 %) 		892
(13.03 %) 		259
(3.78 %)
Rapidmail 6.9865.784
(82.79 %) 		961
(13.76 %) 		241
(3.45 %)
AWeber 6.8605.653
(82.41 %) 		951
(13.86 %) 		256
(3.73 %)
ConvertKit 6.8355.630
(82.37 %) 		960
(14.05 %) 		245
(3.58 %)
Benchmark Email 6.8775.605
(81.50 %) 		1.001
(14.56 %) 		271
(3.94 %)
Moosend 6.6655.408
(81.14 %) 		986
(14.79 %) 		271
(4.07 %)
Mailify 6.8755.563
(80.92 %) 		1.041
(15.14 %) 		271
(3.94 %)
SendInBlue 6.7495.448
(80.72 %) 		1.009
(14.95 %) 		292
(4.33 %)
MailChimp 6.8435.502
(80.40 %) 		1.065
(15.56 %) 		276
(4.03 %)
Constant Contact 6.9495.572
(80.18 %) 		1.092
(15.71 %) 		285
(4.10 %)
MailerLite 6.7635.400
(79.85 %) 		1.068
(15.79 %) 		295
(4.36 %)
SendPulse 6.9225.481
(79.18 %) 		1.137
(16.43 %) 		304
(4.39 %)
Clever Elements 6.7175.181
(77.13 %) 		1.219
(18.15 %) 		317
(4.72 %)
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HubSpot email deliverability providers comparison 2021 (November)
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Email deliverability rates for HubSpot and other providers comparison

84.63 % of 6.831 emails sent with HubSpot ended up in the recipient's main mailbox. 12.55 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.83 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.46 %
(5.764) 		10.59 %
(706) 		2.95 %
(197)
CleverReach 85.55 %
(5.727) 		11.23 %
(752) 		3.21 %
(215)
Mailjet 85.32 %
(5.811) 		11.69 %
(796) 		3.00 %
(204)
ActiveCampaign 84.80 %
(5.702) 		11.84 %
(796) 		3.36 %
(226)
HubSpot 84.63 %
(5.781) 		12.55 %
(857) 		2.83 %
(193)
CampaignMonitor 83.50 %
(5.631) 		12.80 %
(863) 		3.71 %
(250)
Klick-Tipp 83.18 %
(5.693) 		13.03 %
(892) 		3.78 %
(259)
Rapidmail 82.79 %
(5.784) 		13.76 %
(961) 		3.45 %
(241)
AWeber 82.41 %
(5.653) 		13.86 %
(951) 		3.73 %
(256)
ConvertKit 82.37 %
(5.630) 		14.05 %
(960) 		3.58 %
(245)
Benchmark Email 81.50 %
(5.605) 		14.56 %
(1.001) 		3.94 %
(271)
Moosend 81.14 %
(5.408) 		14.79 %
(986) 		4.07 %
(271)
Mailify 80.92 %
(5.563) 		15.14 %
(1.041) 		3.94 %
(271)
SendInBlue 80.72 %
(5.448) 		14.95 %
(1.009) 		4.33 %
(292)
MailChimp 80.40 %
(5.502) 		15.56 %
(1.065) 		4.03 %
(276)
Constant Contact 80.18 %
(5.572) 		15.71 %
(1.092) 		4.10 %
(285)
MailerLite 79.85 %
(5.400) 		15.79 %
(1.068) 		4.36 %
(295)
SendPulse 79.18 %
(5.481) 		16.43 %
(1.137) 		4.39 %
(304)
Clever Elements 77.13 %
(5.181) 		18.15 %
(1.219) 		4.72 %
(317)
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HubSpot email deliverability rates providers comparison 2021 (November)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Food & Drink, Elektronics, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 530460531786.79 %10.00 %3.21 %
Food & Drink 538466561686.62 %10.41 %2.97 %
Elektronics 542469621186.53 %11.44 %2.03 %
Other 555478651286.13 %11.71 %2.16 %
Home & Garden 509438541786.05 %10.61 %3.34 %
Pets 519443591785.36 %11.37 %3.28 %
Sport & Fitness 567478781184.30 %13.76 %1.94 %
Health 494415661384.01 %13.36 %2.63 %
Entertainment 522438681683.91 %13.03 %3.07 %
Cosmetics & Beauty 554463731883.57 %13.18 %3.25 %
Job & Career 536441801582.28 %14.93 %2.80 %
Finance 484398721482.23 %14.88 %2.89 %
Dating 481394711681.91 %14.76 %3.33 %
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HubSpot email deliverability by category 2021 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 663579691587.33 %10.41 %2.26 %
Custom Mail 666578711786.79 %10.66 %2.55 %
GMX Mail 622538701486.50 %11.25 %2.25 %
Zoho Mail 661569731986.08 %11.04 %2.87 %
Mail.com 698596841885.39 %12.03 %2.58 %
AOL Mail 716605941784.50 %13.13 %2.37 %
Yandex Mail 7105911001983.24 %14.08 %2.68 %
Yahoo Mail 694575932682.85 %13.40 %3.75 %
Outlook Mail 7296021042382.58 %14.27 %3.16 %
Gmail 672548992581.55 %14.73 %3.72 %
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HubSpot email deliverability by email service provider 2021 (November)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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