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HubSpot Email Deliverability Report for the year 2023 (June)

In this email deliverability report for HubSpot (June 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 7.036 emails were sent with HubSpot. A total of 5.905 emails were delivered to the recipient's main mailbox. Of all emails sent, 887 emails ended up in the spam folder. 244 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.7405.779
(85.74 %) 		753
(11.17 %) 		208
(3.09 %)
ActiveCampaign 6.7075.740
(85.58 %) 		750
(11.18 %) 		217
(3.24 %)
GetResponse 6.6295.660
(85.38 %) 		769
(11.60 %) 		200
(3.02 %)
Klick-Tipp 6.7445.746
(85.20 %) 		793
(11.76 %) 		205
(3.04 %)
Mailjet 6.8405.800
(84.80 %) 		827
(12.09 %) 		213
(3.11 %)
CampaignMonitor 6.8085.751
(84.47 %) 		846
(12.43 %) 		211
(3.10 %)
HubSpot 7.0365.905
(83.93 %) 		887
(12.61 %) 		244
(3.47 %)
Moosend 6.7445.547
(82.25 %) 		933
(13.83 %) 		264
(3.91 %)
Rapidmail 6.7345.521
(81.99 %) 		940
(13.96 %) 		273
(4.05 %)
ConvertKit 6.7995.549
(81.61 %) 		1.006
(14.80 %) 		244
(3.59 %)
MailChimp 6.8185.555
(81.48 %) 		1.006
(14.76 %) 		257
(3.77 %)
Benchmark Email 6.7285.475
(81.38 %) 		976
(14.51 %) 		277
(4.12 %)
AWeber 6.8565.563
(81.14 %) 		1.039
(15.15 %) 		254
(3.70 %)
Mailify 6.9615.628
(80.85 %) 		1.041
(14.95 %) 		292
(4.19 %)
SendInBlue 6.8965.560
(80.63 %) 		1.042
(15.11 %) 		294
(4.26 %)
Constant Contact 6.8055.372
(78.94 %) 		1.134
(16.66 %) 		299
(4.39 %)
MailerLite 6.7215.244
(78.02 %) 		1.162
(17.29 %) 		315
(4.69 %)
SendPulse 6.8385.320
(77.80 %) 		1.193
(17.45 %) 		325
(4.75 %)
Clever Elements 6.9375.364
(77.32 %) 		1.253
(18.06 %) 		320
(4.61 %)
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HubSpot email deliverability providers comparison 2023 (June)
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Email deliverability rates for HubSpot and other providers comparison

83.93 % of 7.036 emails sent with HubSpot ended up in the recipient's main mailbox. 12.61 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.47 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.74 %
(5.779) 		11.17 %
(753) 		3.09 %
(208)
ActiveCampaign 85.58 %
(5.740) 		11.18 %
(750) 		3.24 %
(217)
GetResponse 85.38 %
(5.660) 		11.60 %
(769) 		3.02 %
(200)
Klick-Tipp 85.20 %
(5.746) 		11.76 %
(793) 		3.04 %
(205)
Mailjet 84.80 %
(5.800) 		12.09 %
(827) 		3.11 %
(213)
CampaignMonitor 84.47 %
(5.751) 		12.43 %
(846) 		3.10 %
(211)
HubSpot 83.93 %
(5.905) 		12.61 %
(887) 		3.47 %
(244)
Moosend 82.25 %
(5.547) 		13.83 %
(933) 		3.91 %
(264)
Rapidmail 81.99 %
(5.521) 		13.96 %
(940) 		4.05 %
(273)
ConvertKit 81.61 %
(5.549) 		14.80 %
(1.006) 		3.59 %
(244)
MailChimp 81.48 %
(5.555) 		14.76 %
(1.006) 		3.77 %
(257)
Benchmark Email 81.38 %
(5.475) 		14.51 %
(976) 		4.12 %
(277)
AWeber 81.14 %
(5.563) 		15.15 %
(1.039) 		3.70 %
(254)
Mailify 80.85 %
(5.628) 		14.95 %
(1.041) 		4.19 %
(292)
SendInBlue 80.63 %
(5.560) 		15.11 %
(1.042) 		4.26 %
(294)
Constant Contact 78.94 %
(5.372) 		16.66 %
(1.134) 		4.39 %
(299)
MailerLite 78.02 %
(5.244) 		17.29 %
(1.162) 		4.69 %
(315)
SendPulse 77.80 %
(5.320) 		17.45 %
(1.193) 		4.75 %
(325)
Clever Elements 77.32 %
(5.364) 		18.06 %
(1.253) 		4.61 %
(320)
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HubSpot email deliverability rates providers comparison 2023 (June)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Other, Clothing, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Cosmetics & Beauty, Job & Career, Sport & Fitness and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 542474551387.45 %10.15 %2.40 %
Other 531459621086.44 %11.68 %1.88 %
Clothing 578497631885.99 %10.90 %3.11 %
Food & Drink 534458601685.77 %11.24 %3.00 %
Elektronics 550471641585.64 %11.64 %2.73 %
Pets 526449621585.36 %11.79 %2.85 %
Entertainment 495411632183.03 %12.73 %4.24 %
Health 558461752282.62 %13.44 %3.94 %
Dating 523432781382.60 %14.91 %2.49 %
Sport & Fitness 576472772781.94 %13.37 %4.69 %
Job & Career 533436781981.80 %14.63 %3.56 %
Cosmetics & Beauty 538440702881.78 %13.01 %5.20 %
Finance 552445802780.62 %14.49 %4.89 %
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HubSpot email deliverability by category 2023 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 684599751087.57 %10.96 %1.46 %
Zoho Mail 691596791686.25 %11.43 %2.32 %
Custom Mail 726625752686.09 %10.33 %3.58 %
GMX Mail 725621822285.66 %11.31 %3.03 %
Mail.com 690581822784.20 %11.88 %3.91 %
AOL Mail 729605962882.99 %13.17 %3.84 %
Yahoo Mail 692571922982.51 %13.29 %4.19 %
Yandex Mail 685562992482.04 %14.45 %3.50 %
Gmail 6975651032981.06 %14.78 %4.16 %
Outlook Mail 7175801043380.89 %14.50 %4.60 %
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HubSpot email deliverability by email service provider 2023 (June)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

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