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HubSpot Email Deliverability Report for the year 2019 (November)

In this email deliverability report for HubSpot (November 2019), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 7.802 emails were sent with HubSpot. A total of 5.292 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.338 emails ended up in the spam folder. 172 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.8396.109
(77.93 %) 		1.615
(20.60 %) 		115
(1.47 %)
ActiveCampaign 7.9706.159
(77.28 %) 		1.743
(21.87 %) 		68
(0.85 %)
AWeber 8.3356.317
(75.79 %) 		1.909
(22.90 %) 		109
(1.31 %)
CleverReach 8.1695.871
(71.87 %) 		2.193
(26.85 %) 		105
(1.29 %)
Klick-Tipp 8.3075.966
(71.82 %) 		2.236
(26.92 %) 		105
(1.26 %)
Clever Elements 8.0215.644
(70.37 %) 		2.245
(27.99 %) 		132
(1.65 %)
CampaignMonitor 8.0295.527
(68.84 %) 		2.401
(29.90 %) 		101
(1.26 %)
MailChimp 8.3835.743
(68.51 %) 		2.381
(28.40 %) 		259
(3.09 %)
Newsletter2Go 8.2985.682
(68.47 %) 		2.522
(30.39 %) 		94
(1.13 %)
Mailjet 7.8585.360
(68.21 %) 		2.394
(30.47 %) 		104
(1.32 %)
SendInBlue 8.1195.525
(68.05 %) 		2.407
(29.65 %) 		187
(2.30 %)
HubSpot 7.8025.292
(67.83 %) 		2.338
(29.97 %) 		172
(2.20 %)
Moosend 8.1305.457
(67.12 %) 		2.534
(31.17 %) 		139
(1.71 %)
Mailify 8.0495.286
(65.67 %) 		2.587
(32.14 %) 		176
(2.19 %)
Rapidmail 8.0735.151
(63.81 %) 		2.818
(34.91 %) 		104
(1.29 %)
ConvertKit 8.5185.379
(63.15 %) 		2.940
(34.52 %) 		199
(2.34 %)
MailerLite 7.9645.007
(62.87 %) 		2.800
(35.16 %) 		157
(1.97 %)
SendPulse 7.6604.775
(62.34 %) 		2.785
(36.36 %) 		100
(1.31 %)
Benchmark Email 8.2835.107
(61.66 %) 		2.917
(35.22 %) 		259
(3.13 %)
Constant Contact 7.9114.390
(55.49 %) 		3.303
(41.75 %) 		218
(2.76 %)
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HubSpot email deliverability providers comparison 2019 (November)
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Email deliverability rates for HubSpot and other providers comparison

67.83 % of 7.802 emails sent with HubSpot ended up in the recipient's main mailbox. 29.97 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.93 %
(6.109) 		20.60 %
(1.615) 		1.47 %
(115)
ActiveCampaign 77.28 %
(6.159) 		21.87 %
(1.743) 		0.85 %
(68)
AWeber 75.79 %
(6.317) 		22.90 %
(1.909) 		1.31 %
(109)
CleverReach 71.87 %
(5.871) 		26.85 %
(2.193) 		1.29 %
(105)
Klick-Tipp 71.82 %
(5.966) 		26.92 %
(2.236) 		1.26 %
(105)
Clever Elements 70.37 %
(5.644) 		27.99 %
(2.245) 		1.65 %
(132)
CampaignMonitor 68.84 %
(5.527) 		29.90 %
(2.401) 		1.26 %
(101)
MailChimp 68.51 %
(5.743) 		28.40 %
(2.381) 		3.09 %
(259)
Newsletter2Go 68.47 %
(5.682) 		30.39 %
(2.522) 		1.13 %
(94)
Mailjet 68.21 %
(5.360) 		30.47 %
(2.394) 		1.32 %
(104)
SendInBlue 68.05 %
(5.525) 		29.65 %
(2.407) 		2.30 %
(187)
HubSpot 67.83 %
(5.292) 		29.97 %
(2.338) 		2.20 %
(172)
Moosend 67.12 %
(5.457) 		31.17 %
(2.534) 		1.71 %
(139)
Mailify 65.67 %
(5.286) 		32.14 %
(2.587) 		2.19 %
(176)
Rapidmail 63.81 %
(5.151) 		34.91 %
(2.818) 		1.29 %
(104)
ConvertKit 63.15 %
(5.379) 		34.52 %
(2.940) 		2.34 %
(199)
MailerLite 62.87 %
(5.007) 		35.16 %
(2.800) 		1.97 %
(157)
SendPulse 62.34 %
(4.775) 		36.36 %
(2.785) 		1.31 %
(100)
Benchmark Email 61.66 %
(5.107) 		35.22 %
(2.917) 		3.13 %
(259)
Constant Contact 55.49 %
(4.390) 		41.75 %
(3.303) 		2.76 %
(218)
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HubSpot email deliverability rates providers comparison 2019 (November)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Pets, Other, Food & Drink, Home & Garden and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 6324601601272.78 %25.32 %1.90 %
Other 6664831681572.52 %25.23 %2.25 %
Food & Drink 6614791671572.47 %25.26 %2.27 %
Home & Garden 5784181461472.32 %25.26 %2.42 %
Clothing 4653361181172.26 %25.38 %2.37 %
Cosmetics & Beauty 6244241861467.95 %29.81 %2.24 %
Sport & Fitness 5513741671067.88 %30.31 %1.81 %
Elektronics 6224221861467.85 %29.90 %2.25 %
Job & Career 5743881721467.60 %29.97 %2.44 %
Entertainment 5723861741267.48 %30.42 %2.10 %
Finance 6854272441462.34 %35.62 %2.04 %
Health 5023081821261.35 %36.25 %2.39 %
Dating 6703872681557.76 %40.00 %2.24 %
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HubSpot email deliverability by category 2019 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6644831661572.74 %25.00 %2.26 %
Mail.com 6844831871470.61 %27.34 %2.05 %
Zoho Mail 7385182021870.19 %27.37 %2.44 %
Yahoo Mail 9956852882268.84 %28.94 %2.21 %
AOL Mail 7375062161568.66 %29.31 %2.04 %
ProtonMail 8345682471968.11 %29.62 %2.28 %
Yandex Mail 7855272401867.13 %30.57 %2.29 %
GMX Mail 7885262441866.75 %30.96 %2.28 %
Outlook Mail 8885693011864.08 %33.90 %2.03 %
Gmail 6894272471561.97 %35.85 %2.18 %
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HubSpot email deliverability by email service provider 2019 (November)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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