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HubSpot Email Deliverability Report for the year 2020 (June)

In this email deliverability report for HubSpot (June 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 8.590 emails were sent with HubSpot. A total of 5.468 emails were delivered to the recipient's main mailbox. Of all emails sent, 3.001 emails ended up in the spam folder. 121 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.5146.572
(77.19 %) 		1.851
(21.74 %) 		91
(1.07 %)
AWeber 8.5066.302
(74.09 %) 		2.083
(24.49 %) 		121
(1.42 %)
CleverReach 8.0865.956
(73.66 %) 		2.024
(25.03 %) 		106
(1.31 %)
Clever Elements 8.2135.954
(72.49 %) 		2.159
(26.29 %) 		100
(1.22 %)
CampaignMonitor 8.2245.939
(72.22 %) 		2.180
(26.51 %) 		105
(1.28 %)
Klick-Tipp 8.0085.556
(69.38 %) 		2.349
(29.33 %) 		103
(1.29 %)
Rapidmail 7.6025.194
(68.32 %) 		2.259
(29.72 %) 		149
(1.96 %)
SendPulse 7.9695.363
(67.30 %) 		2.514
(31.55 %) 		92
(1.15 %)
ActiveCampaign 8.4525.584
(66.07 %) 		2.701
(31.96 %) 		167
(1.98 %)
Moosend 8.0595.316
(65.96 %) 		2.618
(32.49 %) 		125
(1.55 %)
MailerLite 8.1075.272
(65.03 %) 		2.659
(32.80 %) 		176
(2.17 %)
Benchmark Email 8.3765.424
(64.76 %) 		2.672
(31.90 %) 		280
(3.34 %)
HubSpot 8.5905.468
(63.66 %) 		3.001
(34.94 %) 		121
(1.41 %)
Mailjet 8.4215.345
(63.47 %) 		2.910
(34.56 %) 		166
(1.97 %)
Mailify 7.8624.932
(62.73 %) 		2.804
(35.67 %) 		126
(1.60 %)
ConvertKit 8.5025.136
(60.41 %) 		3.177
(37.37 %) 		189
(2.22 %)
Constant Contact 7.7664.613
(59.40 %) 		2.890
(37.21 %) 		263
(3.39 %)
MailChimp 8.3244.822
(57.93 %) 		3.290
(39.52 %) 		212
(2.55 %)
SendInBlue 8.3244.734
(56.87 %) 		3.400
(40.85 %) 		190
(2.28 %)
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HubSpot email deliverability providers comparison 2020 (June)
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Email deliverability rates for HubSpot and other providers comparison

63.66 % of 8.590 emails sent with HubSpot ended up in the recipient's main mailbox. 34.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.41 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.19 %
(6.572) 		21.74 %
(1.851) 		1.07 %
(91)
AWeber 74.09 %
(6.302) 		24.49 %
(2.083) 		1.42 %
(121)
CleverReach 73.66 %
(5.956) 		25.03 %
(2.024) 		1.31 %
(106)
Clever Elements 72.49 %
(5.954) 		26.29 %
(2.159) 		1.22 %
(100)
CampaignMonitor 72.22 %
(5.939) 		26.51 %
(2.180) 		1.28 %
(105)
Klick-Tipp 69.38 %
(5.556) 		29.33 %
(2.349) 		1.29 %
(103)
Rapidmail 68.32 %
(5.194) 		29.72 %
(2.259) 		1.96 %
(149)
SendPulse 67.30 %
(5.363) 		31.55 %
(2.514) 		1.15 %
(92)
ActiveCampaign 66.07 %
(5.584) 		31.96 %
(2.701) 		1.98 %
(167)
Moosend 65.96 %
(5.316) 		32.49 %
(2.618) 		1.55 %
(125)
MailerLite 65.03 %
(5.272) 		32.80 %
(2.659) 		2.17 %
(176)
Benchmark Email 64.76 %
(5.424) 		31.90 %
(2.672) 		3.34 %
(280)
HubSpot 63.66 %
(5.468) 		34.94 %
(3.001) 		1.41 %
(121)
Mailjet 63.47 %
(5.345) 		34.56 %
(2.910) 		1.97 %
(166)
Mailify 62.73 %
(4.932) 		35.67 %
(2.804) 		1.60 %
(126)
ConvertKit 60.41 %
(5.136) 		37.37 %
(3.177) 		2.22 %
(189)
Constant Contact 59.40 %
(4.613) 		37.21 %
(2.890) 		3.39 %
(263)
MailChimp 57.93 %
(4.822) 		39.52 %
(3.290) 		2.55 %
(212)
SendInBlue 56.87 %
(4.734) 		40.85 %
(3.400) 		2.28 %
(190)
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HubSpot email deliverability rates providers comparison 2020 (June)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Pets, Home & Garden, Clothing, Food & Drink and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 635444183869.92 %28.82 %1.26 %
Home & Garden 670459203868.51 %30.30 %1.19 %
Clothing 6794622071068.04 %30.49 %1.47 %
Food & Drink 552375169867.93 %30.62 %1.45 %
Other 6884662121067.73 %30.81 %1.45 %
Job & Career 610396206864.92 %33.77 %1.31 %
Elektronics 590376206863.73 %34.92 %1.36 %
Entertainment 595379207963.70 %34.79 %1.51 %
Sport & Fitness 6544162271163.61 %34.71 %1.68 %
Cosmetics & Beauty 7244512631062.29 %36.33 %1.38 %
Health 7904603171358.23 %40.13 %1.65 %
Finance 688400279958.14 %40.55 %1.31 %
Dating 715384322953.71 %45.03 %1.26 %
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HubSpot email deliverability by category 2020 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7785302371168.12 %30.46 %1.41 %
Mail.com 8155472551367.12 %31.29 %1.60 %
Zoho Mail 9075943001365.49 %33.08 %1.43 %
Yahoo Mail 8255372771165.09 %33.58 %1.33 %
AOL Mail 8255372761265.09 %33.45 %1.45 %
ProtonMail 8515432961263.81 %34.78 %1.41 %
Yandex Mail 8055052901062.73 %36.02 %1.24 %
GMX Mail 9375793451361.79 %36.82 %1.39 %
Outlook Mail 7654612931160.26 %38.30 %1.44 %
Gmail 1.0826354321558.69 %39.93 %1.39 %
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HubSpot email deliverability by email service provider 2020 (June)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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