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HubSpot Email Deliverability Report for the year 2022 (July)

In this email deliverability report for HubSpot (July 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.880 emails were sent with HubSpot. A total of 5.736 emails were delivered to the recipient's main mailbox. Of all emails sent, 895 emails ended up in the spam folder. 249 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7375.848
(86.80 %) 		690
(10.24 %) 		199
(2.95 %)
CampaignMonitor 6.9866.001
(85.90 %) 		784
(11.22 %) 		201
(2.88 %)
GetResponse 6.9495.951
(85.64 %) 		773
(11.12 %) 		225
(3.24 %)
Klick-Tipp 6.7905.749
(84.67 %) 		813
(11.97 %) 		228
(3.36 %)
CleverReach 6.8035.714
(83.99 %) 		873
(12.83 %) 		216
(3.18 %)
HubSpot 6.8805.736
(83.37 %) 		895
(13.01 %) 		249
(3.62 %)
Moosend 6.7155.577
(83.05 %) 		922
(13.73 %) 		216
(3.22 %)
Mailjet 6.9265.747
(82.98 %) 		911
(13.15 %) 		268
(3.87 %)
Rapidmail 6.6895.518
(82.49 %) 		918
(13.72 %) 		253
(3.78 %)
Mailify 7.0815.792
(81.80 %) 		1.032
(14.57 %) 		257
(3.63 %)
AWeber 6.7505.515
(81.70 %) 		992
(14.70 %) 		243
(3.60 %)
MailChimp 6.7865.521
(81.36 %) 		985
(14.52 %) 		280
(4.13 %)
ConvertKit 6.7805.507
(81.22 %) 		1.025
(15.12 %) 		248
(3.66 %)
SendInBlue 6.8325.498
(80.47 %) 		1.021
(14.94 %) 		313
(4.58 %)
MailerLite 6.7965.458
(80.31 %) 		1.029
(15.14 %) 		309
(4.55 %)
Constant Contact 6.9475.562
(80.06 %) 		1.085
(15.62 %) 		300
(4.32 %)
Benchmark Email 6.8875.456
(79.22 %) 		1.104
(16.03 %) 		327
(4.75 %)
SendPulse 6.8245.355
(78.47 %) 		1.179
(17.28 %) 		290
(4.25 %)
Clever Elements 6.7965.232
(76.99 %) 		1.238
(18.22 %) 		326
(4.80 %)
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HubSpot email deliverability providers comparison 2022 (July)
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Email deliverability rates for HubSpot and other providers comparison

83.37 % of 6.880 emails sent with HubSpot ended up in the recipient's main mailbox. 13.01 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.62 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.80 %
(5.848) 		10.24 %
(690) 		2.95 %
(199)
CampaignMonitor 85.90 %
(6.001) 		11.22 %
(784) 		2.88 %
(201)
GetResponse 85.64 %
(5.951) 		11.12 %
(773) 		3.24 %
(225)
Klick-Tipp 84.67 %
(5.749) 		11.97 %
(813) 		3.36 %
(228)
CleverReach 83.99 %
(5.714) 		12.83 %
(873) 		3.18 %
(216)
HubSpot 83.37 %
(5.736) 		13.01 %
(895) 		3.62 %
(249)
Moosend 83.05 %
(5.577) 		13.73 %
(922) 		3.22 %
(216)
Mailjet 82.98 %
(5.747) 		13.15 %
(911) 		3.87 %
(268)
Rapidmail 82.49 %
(5.518) 		13.72 %
(918) 		3.78 %
(253)
Mailify 81.80 %
(5.792) 		14.57 %
(1.032) 		3.63 %
(257)
AWeber 81.70 %
(5.515) 		14.70 %
(992) 		3.60 %
(243)
MailChimp 81.36 %
(5.521) 		14.52 %
(985) 		4.13 %
(280)
ConvertKit 81.22 %
(5.507) 		15.12 %
(1.025) 		3.66 %
(248)
SendInBlue 80.47 %
(5.498) 		14.94 %
(1.021) 		4.58 %
(313)
MailerLite 80.31 %
(5.458) 		15.14 %
(1.029) 		4.55 %
(309)
Constant Contact 80.06 %
(5.562) 		15.62 %
(1.085) 		4.32 %
(300)
Benchmark Email 79.22 %
(5.456) 		16.03 %
(1.104) 		4.75 %
(327)
SendPulse 78.47 %
(5.355) 		17.28 %
(1.179) 		4.25 %
(290)
Clever Elements 76.99 %
(5.232) 		18.22 %
(1.238) 		4.80 %
(326)
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HubSpot email deliverability rates providers comparison 2022 (July)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Clothing, Elektronics, Other and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Health, Finance, Dating and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 557482591686.54 %10.59 %2.87 %
Clothing 508434591585.43 %11.61 %2.95 %
Elektronics 552471671485.33 %12.14 %2.54 %
Other 488416611185.25 %12.50 %2.25 %
Pets 543460641984.71 %11.79 %3.50 %
Home & Garden 539456602384.60 %11.13 %4.27 %
Entertainment 525437672183.24 %12.76 %4.00 %
Cosmetics & Beauty 531442692083.24 %12.99 %3.77 %
Sport & Fitness 548452781882.48 %14.23 %3.28 %
Dating 547448811881.90 %14.81 %3.29 %
Finance 508413761981.30 %14.96 %3.74 %
Health 546437793080.04 %14.47 %5.49 %
Job & Career 488388752579.51 %15.37 %5.12 %
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HubSpot email deliverability by category 2022 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 648555741985.65 %11.42 %2.93 %
Custom Mail 671574791885.54 %11.77 %2.68 %
ProtonMail 702599792485.33 %11.25 %3.42 %
Zoho Mail 713608822385.27 %11.50 %3.23 %
AOL Mail 678562912582.89 %13.42 %3.69 %
Mail.com 708586942882.77 %13.28 %3.95 %
Yandex Mail 677560981982.72 %14.48 %2.81 %
Yahoo Mail 671551942682.12 %14.01 %3.87 %
Gmail 6905591003181.01 %14.49 %4.49 %
Outlook Mail 7225821043680.61 %14.40 %4.99 %
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HubSpot email deliverability by email service provider 2022 (July)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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