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HubSpot Email Deliverability Report for the year 2020 (February)

In this email deliverability report for HubSpot (February 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 8.400 emails were sent with HubSpot. A total of 5.721 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.556 emails ended up in the spam folder. 123 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.6446.681
(77.29 %) 		1.898
(21.96 %) 		65
(0.75 %)
Clever Elements 8.1226.197
(76.30 %) 		1.798
(22.14 %) 		127
(1.56 %)
GetResponse 8.0606.088
(75.53 %) 		1.884
(23.37 %) 		88
(1.09 %)
Newsletter2Go 8.0875.865
(72.52 %) 		2.126
(26.29 %) 		96
(1.19 %)
CampaignMonitor 8.0585.812
(72.13 %) 		2.123
(26.35 %) 		123
(1.53 %)
CleverReach 8.0915.770
(71.31 %) 		2.166
(26.77 %) 		155
(1.92 %)
Moosend 7.9095.591
(70.69 %) 		2.181
(27.58 %) 		137
(1.73 %)
MailerLite 7.9095.553
(70.21 %) 		2.216
(28.02 %) 		140
(1.77 %)
AWeber 8.0435.622
(69.90 %) 		2.333
(29.01 %) 		88
(1.09 %)
ConvertKit 7.5575.266
(69.68 %) 		2.101
(27.80 %) 		190
(2.51 %)
Klick-Tipp 8.0705.528
(68.50 %) 		2.438
(30.21 %) 		104
(1.29 %)
SendPulse 8.0205.468
(68.18 %) 		2.449
(30.54 %) 		103
(1.28 %)
HubSpot 8.4005.721
(68.11 %) 		2.556
(30.43 %) 		123
(1.46 %)
Constant Contact 7.4925.023
(67.04 %) 		2.235
(29.83 %) 		234
(3.12 %)
Mailify 7.9545.304
(66.68 %) 		2.492
(31.33 %) 		158
(1.99 %)
Benchmark Email 8.2045.313
(64.76 %) 		2.617
(31.90 %) 		274
(3.34 %)
MailChimp 7.7694.960
(63.84 %) 		2.631
(33.87 %) 		178
(2.29 %)
Rapidmail 7.9764.821
(60.44 %) 		3.002
(37.64 %) 		153
(1.92 %)
Mailjet 7.9704.726
(59.30 %) 		3.089
(38.76 %) 		155
(1.94 %)
SendInBlue 8.1454.746
(58.27 %) 		3.147
(38.64 %) 		252
(3.09 %)
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HubSpot email deliverability providers comparison 2020 (February)
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Email deliverability rates for HubSpot and other providers comparison

68.11 % of 8.400 emails sent with HubSpot ended up in the recipient's main mailbox. 30.43 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.46 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 77.29 %
(6.681) 		21.96 %
(1.898) 		0.75 %
(65)
Clever Elements 76.30 %
(6.197) 		22.14 %
(1.798) 		1.56 %
(127)
GetResponse 75.53 %
(6.088) 		23.37 %
(1.884) 		1.09 %
(88)
Newsletter2Go 72.52 %
(5.865) 		26.29 %
(2.126) 		1.19 %
(96)
CampaignMonitor 72.13 %
(5.812) 		26.35 %
(2.123) 		1.53 %
(123)
CleverReach 71.31 %
(5.770) 		26.77 %
(2.166) 		1.92 %
(155)
Moosend 70.69 %
(5.591) 		27.58 %
(2.181) 		1.73 %
(137)
MailerLite 70.21 %
(5.553) 		28.02 %
(2.216) 		1.77 %
(140)
AWeber 69.90 %
(5.622) 		29.01 %
(2.333) 		1.09 %
(88)
ConvertKit 69.68 %
(5.266) 		27.80 %
(2.101) 		2.51 %
(190)
Klick-Tipp 68.50 %
(5.528) 		30.21 %
(2.438) 		1.29 %
(104)
SendPulse 68.18 %
(5.468) 		30.54 %
(2.449) 		1.28 %
(103)
HubSpot 68.11 %
(5.721) 		30.43 %
(2.556) 		1.46 %
(123)
Constant Contact 67.04 %
(5.023) 		29.83 %
(2.235) 		3.12 %
(234)
Mailify 66.68 %
(5.304) 		31.33 %
(2.492) 		1.99 %
(158)
Benchmark Email 64.76 %
(5.313) 		31.90 %
(2.617) 		3.34 %
(274)
MailChimp 63.84 %
(4.960) 		33.87 %
(2.631) 		2.29 %
(178)
Rapidmail 60.44 %
(4.821) 		37.64 %
(3.002) 		1.92 %
(153)
Mailjet 59.30 %
(4.726) 		38.76 %
(3.089) 		1.94 %
(155)
SendInBlue 58.27 %
(4.746) 		38.64 %
(3.147) 		3.09 %
(252)
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HubSpot email deliverability rates providers comparison 2020 (February)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Other, Food & Drink, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 601441153773.38 %25.46 %1.16 %
Other 6784951731073.01 %25.52 %1.47 %
Food & Drink 625455161972.80 %25.76 %1.44 %
Pets 8235982131272.66 %25.88 %1.46 %
Home & Garden 6644821721072.59 %25.90 %1.51 %
Sport & Fitness 5453711641068.07 %30.09 %1.83 %
Job & Career 557379170868.04 %30.52 %1.44 %
Elektronics 7034742171267.43 %30.87 %1.71 %
Entertainment 649435205967.03 %31.59 %1.39 %
Cosmetics & Beauty 602403190966.94 %31.56 %1.50 %
Health 6714192421062.44 %36.07 %1.49 %
Finance 629390230962.00 %36.57 %1.43 %
Dating 653379266858.04 %40.74 %1.23 %
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HubSpot email deliverability by category 2020 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9486882471372.57 %26.05 %1.37 %
Mail.com 8095752221271.08 %27.44 %1.48 %
Zoho Mail 8736162441370.56 %27.95 %1.49 %
AOL Mail 8365832421169.74 %28.95 %1.32 %
ProtonMail 7595202261368.51 %29.78 %1.71 %
Yahoo Mail 8385742511368.50 %29.95 %1.55 %
Yandex Mail 7795272391367.65 %30.68 %1.67 %
GMX Mail 7905232551266.20 %32.28 %1.52 %
Outlook Mail 8885743011364.64 %33.90 %1.46 %
Gmail 8805413291061.48 %37.39 %1.14 %
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HubSpot email deliverability by email service provider 2020 (February)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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