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HubSpot Email Deliverability Report for the year 2021 (August)

In this email deliverability report for HubSpot (August 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.922 emails were sent with HubSpot. A total of 5.748 emails were delivered to the recipient's main mailbox. Of all emails sent, 913 emails ended up in the spam folder. 261 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8495.905
(86.22 %) 		740
(10.80 %) 		204
(2.98 %)
ActiveCampaign 6.5485.610
(85.68 %) 		738
(11.27 %) 		200
(3.05 %)
Klick-Tipp 6.7605.774
(85.41 %) 		780
(11.54 %) 		206
(3.05 %)
Mailjet 6.9125.885
(85.14 %) 		798
(11.55 %) 		229
(3.31 %)
Rapidmail 7.1095.975
(84.05 %) 		898
(12.63 %) 		236
(3.32 %)
CleverReach 6.7885.666
(83.47 %) 		884
(13.02 %) 		238
(3.51 %)
AWeber 6.8525.705
(83.26 %) 		914
(13.34 %) 		233
(3.40 %)
CampaignMonitor 6.8125.668
(83.21 %) 		903
(13.26 %) 		241
(3.54 %)
HubSpot 6.9225.748
(83.04 %) 		913
(13.19 %) 		261
(3.77 %)
Moosend 6.7555.560
(82.31 %) 		951
(14.08 %) 		244
(3.61 %)
Mailify 6.7245.480
(81.50 %) 		985
(14.65 %) 		259
(3.85 %)
SendInBlue 6.8405.549
(81.13 %) 		1.039
(15.19 %) 		252
(3.68 %)
MailChimp 6.5755.318
(80.88 %) 		991
(15.07 %) 		266
(4.05 %)
ConvertKit 6.7895.448
(80.25 %) 		1.025
(15.10 %) 		316
(4.65 %)
Constant Contact 6.8205.469
(80.19 %) 		1.054
(15.45 %) 		297
(4.35 %)
Benchmark Email 6.8695.489
(79.91 %) 		1.092
(15.90 %) 		288
(4.19 %)
MailerLite 6.9005.455
(79.06 %) 		1.137
(16.48 %) 		308
(4.46 %)
SendPulse 6.7665.317
(78.58 %) 		1.135
(16.78 %) 		314
(4.64 %)
Clever Elements 6.6675.137
(77.05 %) 		1.182
(17.73 %) 		348
(5.22 %)
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HubSpot email deliverability providers comparison 2021 (August)
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Email deliverability rates for HubSpot and other providers comparison

83.04 % of 6.922 emails sent with HubSpot ended up in the recipient's main mailbox. 13.19 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.77 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.22 %
(5.905) 		10.80 %
(740) 		2.98 %
(204)
ActiveCampaign 85.68 %
(5.610) 		11.27 %
(738) 		3.05 %
(200)
Klick-Tipp 85.41 %
(5.774) 		11.54 %
(780) 		3.05 %
(206)
Mailjet 85.14 %
(5.885) 		11.55 %
(798) 		3.31 %
(229)
Rapidmail 84.05 %
(5.975) 		12.63 %
(898) 		3.32 %
(236)
CleverReach 83.47 %
(5.666) 		13.02 %
(884) 		3.51 %
(238)
AWeber 83.26 %
(5.705) 		13.34 %
(914) 		3.40 %
(233)
CampaignMonitor 83.21 %
(5.668) 		13.26 %
(903) 		3.54 %
(241)
HubSpot 83.04 %
(5.748) 		13.19 %
(913) 		3.77 %
(261)
Moosend 82.31 %
(5.560) 		14.08 %
(951) 		3.61 %
(244)
Mailify 81.50 %
(5.480) 		14.65 %
(985) 		3.85 %
(259)
SendInBlue 81.13 %
(5.549) 		15.19 %
(1.039) 		3.68 %
(252)
MailChimp 80.88 %
(5.318) 		15.07 %
(991) 		4.05 %
(266)
ConvertKit 80.25 %
(5.448) 		15.10 %
(1.025) 		4.65 %
(316)
Constant Contact 80.19 %
(5.469) 		15.45 %
(1.054) 		4.35 %
(297)
Benchmark Email 79.91 %
(5.489) 		15.90 %
(1.092) 		4.19 %
(288)
MailerLite 79.06 %
(5.455) 		16.48 %
(1.137) 		4.46 %
(308)
SendPulse 78.58 %
(5.317) 		16.78 %
(1.135) 		4.64 %
(314)
Clever Elements 77.05 %
(5.137) 		17.73 %
(1.182) 		5.22 %
(348)
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HubSpot email deliverability rates providers comparison 2021 (August)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Food & Drink, Pets, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Health, Finance and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 578498641686.16 %11.07 %2.77 %
Food & Drink 542466611585.98 %11.25 %2.77 %
Pets 546468661285.71 %12.09 %2.20 %
Home & Garden 511431611984.34 %11.94 %3.72 %
Other 510429621984.12 %12.16 %3.73 %
Entertainment 533446701783.68 %13.13 %3.19 %
Elektronics 553461672583.36 %12.12 %4.52 %
Cosmetics & Beauty 482398651982.57 %13.49 %3.94 %
Sport & Fitness 501412741582.24 %14.77 %2.99 %
Finance 541440821981.33 %15.16 %3.51 %
Health 553446792880.65 %14.29 %5.06 %
Dating 513410782579.92 %15.20 %4.87 %
Job & Career 559443843279.25 %15.03 %5.72 %
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HubSpot email deliverability by category 2021 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 680586771786.18 %11.32 %2.50 %
ProtonMail 712602822884.55 %11.52 %3.93 %
Zoho Mail 754636883084.35 %11.67 %3.98 %
GMX Mail 670565802584.33 %11.94 %3.73 %
Mail.com 682569882583.43 %12.90 %3.67 %
AOL Mail 692577971883.38 %14.02 %2.60 %
Yahoo Mail 681562932682.53 %13.66 %3.82 %
Outlook Mail 630513922581.43 %14.60 %3.97 %
Yandex Mail 6955601062980.58 %15.25 %4.17 %
Gmail 7265781103879.61 %15.15 %5.23 %
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HubSpot email deliverability by email service provider 2021 (August)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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