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HubSpot Email Deliverability Report for the year 2023 (October)

In this email deliverability report for HubSpot (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.764 emails were sent with HubSpot. A total of 5.602 emails were delivered to the recipient's main mailbox. Of all emails sent, 912 emails ended up in the spam folder. 250 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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HubSpot email deliverability providers comparison 2023 (October)
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Email deliverability rates for HubSpot and other providers comparison

82.82 % of 6.764 emails sent with HubSpot ended up in the recipient's main mailbox. 13.48 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.70 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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HubSpot email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Home & Garden, Clothing, Other and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 508435581585.63 %11.42 %2.95 %
Home & Garden 543462651685.08 %11.97 %2.95 %
Clothing 549467631985.06 %11.48 %3.46 %
Other 503424641584.29 %12.72 %2.98 %
Elektronics 518435671683.98 %12.93 %3.09 %
Pets 541453682083.73 %12.57 %3.70 %
Sport & Fitness 49841772983.73 %14.46 %1.81 %
Cosmetics & Beauty 520430682282.69 %13.08 %4.23 %
Entertainment 537440732481.94 %13.59 %4.47 %
Health 486396711981.48 %14.61 %3.91 %
Dating 503402782379.92 %15.51 %4.57 %
Finance 524418832379.77 %15.84 %4.39 %
Job & Career 534423822979.21 %15.36 %5.43 %
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HubSpot email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 715614802185.87 %11.19 %2.94 %
GMX Mail 652556752185.28 %11.50 %3.22 %
Custom Mail 710600852584.51 %11.97 %3.52 %
Zoho Mail 677568842583.90 %12.41 %3.69 %
Yahoo Mail 637529901883.05 %14.13 %2.83 %
AOL Mail 663545932582.20 %14.03 %3.77 %
Mail.com 7636251063281.91 %13.89 %4.19 %
Yandex Mail 606490902680.86 %14.85 %4.29 %
Gmail 6665361032780.48 %15.47 %4.05 %
Outlook Mail 6755391063079.85 %15.70 %4.44 %
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HubSpot email deliverability by email service provider 2023 (October)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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