HubSpot Email Deliverability Report for the year 2020 (December)
In this email deliverability report for HubSpot (December 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for HubSpot and other providers comparison
A total of 8.037 emails were sent with HubSpot. A total of 5.117 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.781 emails ended up in the spam folder. 139 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
GetResponse | 7.968 | 6.192 (77.71 %) | 1.674 (21.01 %) | 102 (1.28 %) |
CleverReach | 8.685 | 6.706 (77.21 %) | 1.860 (21.42 %) | 119 (1.37 %) |
Clever Elements | 8.021 | 5.997 (74.77 %) | 1.891 (23.58 %) | 133 (1.66 %) |
AWeber | 8.070 | 6.009 (74.46 %) | 1.944 (24.09 %) | 117 (1.45 %) |
CampaignMonitor | 8.101 | 5.887 (72.67 %) | 2.069 (25.54 %) | 145 (1.79 %) |
Klick-Tipp | 8.408 | 5.972 (71.03 %) | 2.355 (28.01 %) | 81 (0.96 %) |
SendPulse | 8.006 | 5.686 (71.02 %) | 2.227 (27.82 %) | 93 (1.16 %) |
Moosend | 8.131 | 5.724 (70.40 %) | 2.240 (27.55 %) | 167 (2.05 %) |
ActiveCampaign | 8.164 | 5.709 (69.93 %) | 2.354 (28.83 %) | 101 (1.24 %) |
Constant Contact | 8.104 | 5.630 (69.47 %) | 2.236 (27.59 %) | 238 (2.94 %) |
MailChimp | 8.045 | 5.562 (69.14 %) | 2.305 (28.65 %) | 178 (2.21 %) |
ConvertKit | 8.083 | 5.556 (68.74 %) | 2.277 (28.17 %) | 250 (3.09 %) |
Benchmark Email | 8.388 | 5.613 (66.92 %) | 2.457 (29.29 %) | 318 (3.79 %) |
Rapidmail | 8.185 | 5.476 (66.90 %) | 2.535 (30.97 %) | 174 (2.13 %) |
Mailjet | 7.785 | 4.972 (63.87 %) | 2.649 (34.03 %) | 164 (2.11 %) |
HubSpot | 8.037 | 5.117 (63.67 %) | 2.781 (34.60 %) | 139 (1.73 %) |
MailerLite | 7.788 | 4.956 (63.64 %) | 2.656 (34.10 %) | 176 (2.26 %) |
SendInBlue | 7.723 | 4.885 (63.25 %) | 2.640 (34.18 %) | 198 (2.56 %) |
Mailify | 8.167 | 5.083 (62.24 %) | 2.901 (35.52 %) | 183 (2.24 %) |
Email deliverability rates for HubSpot and other providers comparison
63.67 % of 8.037 emails sent with HubSpot ended up in the recipient's main mailbox. 34.60 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.73 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
GetResponse | 77.71 % (6.192) | 21.01 % (1.674) | 1.28 % (102) |
CleverReach | 77.21 % (6.706) | 21.42 % (1.860) | 1.37 % (119) |
Clever Elements | 74.77 % (5.997) | 23.58 % (1.891) | 1.66 % (133) |
AWeber | 74.46 % (6.009) | 24.09 % (1.944) | 1.45 % (117) |
CampaignMonitor | 72.67 % (5.887) | 25.54 % (2.069) | 1.79 % (145) |
Klick-Tipp | 71.03 % (5.972) | 28.01 % (2.355) | 0.96 % (81) |
SendPulse | 71.02 % (5.686) | 27.82 % (2.227) | 1.16 % (93) |
Moosend | 70.40 % (5.724) | 27.55 % (2.240) | 2.05 % (167) |
ActiveCampaign | 69.93 % (5.709) | 28.83 % (2.354) | 1.24 % (101) |
Constant Contact | 69.47 % (5.630) | 27.59 % (2.236) | 2.94 % (238) |
MailChimp | 69.14 % (5.562) | 28.65 % (2.305) | 2.21 % (178) |
ConvertKit | 68.74 % (5.556) | 28.17 % (2.277) | 3.09 % (250) |
Benchmark Email | 66.92 % (5.613) | 29.29 % (2.457) | 3.79 % (318) |
Rapidmail | 66.90 % (5.476) | 30.97 % (2.535) | 2.13 % (174) |
Mailjet | 63.87 % (4.972) | 34.03 % (2.649) | 2.11 % (164) |
HubSpot | 63.67 % (5.117) | 34.60 % (2.781) | 1.73 % (139) |
MailerLite | 63.64 % (4.956) | 34.10 % (2.656) | 2.26 % (176) |
SendInBlue | 63.25 % (4.885) | 34.18 % (2.640) | 2.56 % (198) |
Mailify | 62.24 % (5.083) | 35.52 % (2.901) | 2.24 % (183) |
Email deliverability by category
The delivery of the emails with HubSpot in the categories Food & Drink, Other, Home & Garden, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Entertainment and Cosmetics & Beauty.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Food & Drink | 601 | 414 | 176 | 11 | 68.89 % | 29.28 % | 1.83 % |
Other | 668 | 456 | 202 | 10 | 68.26 % | 30.24 % | 1.50 % |
Home & Garden | 578 | 394 | 175 | 9 | 68.17 % | 30.28 % | 1.56 % |
Clothing | 612 | 413 | 188 | 11 | 67.48 % | 30.72 % | 1.80 % |
Pets | 657 | 441 | 202 | 14 | 67.12 % | 30.75 % | 2.13 % |
Elektronics | 602 | 388 | 204 | 10 | 64.45 % | 33.89 % | 1.66 % |
Job & Career | 605 | 385 | 209 | 11 | 63.64 % | 34.55 % | 1.82 % |
Sport & Fitness | 703 | 446 | 244 | 13 | 63.44 % | 34.71 % | 1.85 % |
Cosmetics & Beauty | 625 | 393 | 221 | 11 | 62.88 % | 35.36 % | 1.76 % |
Entertainment | 546 | 338 | 198 | 10 | 61.90 % | 36.26 % | 1.83 % |
Health | 562 | 331 | 223 | 8 | 58.90 % | 39.68 % | 1.42 % |
Finance | 654 | 385 | 259 | 10 | 58.87 % | 39.60 % | 1.53 % |
Dating | 624 | 333 | 280 | 11 | 53.37 % | 44.87 % | 1.76 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with HubSpot are Custom Mail, Mail.com and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 806 | 544 | 246 | 16 | 67.49 % | 30.52 % | 1.99 % |
Mail.com | 813 | 541 | 260 | 12 | 66.54 % | 31.98 % | 1.48 % |
AOL Mail | 941 | 619 | 305 | 17 | 65.78 % | 32.41 % | 1.81 % |
Zoho Mail | 839 | 550 | 273 | 16 | 65.55 % | 32.54 % | 1.91 % |
Yahoo Mail | 765 | 500 | 253 | 12 | 65.36 % | 33.07 % | 1.57 % |
ProtonMail | 640 | 416 | 213 | 11 | 65.00 % | 33.28 % | 1.72 % |
Yandex Mail | 686 | 430 | 245 | 11 | 62.68 % | 35.71 % | 1.60 % |
GMX Mail | 851 | 525 | 312 | 14 | 61.69 % | 36.66 % | 1.65 % |
Outlook Mail | 870 | 517 | 337 | 16 | 59.43 % | 38.74 % | 1.84 % |
Gmail | 826 | 475 | 337 | 14 | 57.51 % | 40.80 % | 1.69 % |
All email deliverability reports for HubSpot
All available email deliverability reports for HubSpot.
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References and Resources
Further resources and references for HubSpot.
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