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HubSpot Email Deliverability Report for the year 2023 (January)

In this email deliverability report for HubSpot (January 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.906 emails were sent with HubSpot. A total of 5.729 emails were delivered to the recipient's main mailbox. Of all emails sent, 941 emails ended up in the spam folder. 236 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0046.059
(86.51 %) 		730
(10.42 %) 		215
(3.07 %)
ActiveCampaign 6.8975.938
(86.10 %) 		769
(11.15 %) 		190
(2.75 %)
CleverReach 6.9635.904
(84.79 %) 		837
(12.02 %) 		222
(3.19 %)
Mailjet 6.9695.902
(84.69 %) 		843
(12.10 %) 		224
(3.21 %)
CampaignMonitor 6.8005.721
(84.13 %) 		843
(12.40 %) 		236
(3.47 %)
Klick-Tipp 6.7485.640
(83.58 %) 		874
(12.95 %) 		234
(3.47 %)
Rapidmail 6.7815.636
(83.11 %) 		908
(13.39 %) 		237
(3.50 %)
HubSpot 6.9065.729
(82.96 %) 		941
(13.63 %) 		236
(3.42 %)
Moosend 6.8755.665
(82.40 %) 		953
(13.86 %) 		257
(3.74 %)
AWeber 6.8175.600
(82.15 %) 		950
(13.94 %) 		267
(3.92 %)
Mailify 6.9975.724
(81.81 %) 		1.019
(14.56 %) 		254
(3.63 %)
SendInBlue 6.6305.407
(81.55 %) 		951
(14.34 %) 		272
(4.10 %)
MailChimp 6.6405.412
(81.51 %) 		950
(14.31 %) 		278
(4.19 %)
ConvertKit 6.8685.581
(81.26 %) 		1.009
(14.69 %) 		278
(4.05 %)
MailerLite 6.8195.498
(80.63 %) 		1.047
(15.35 %) 		274
(4.02 %)
Benchmark Email 6.7845.399
(79.58 %) 		1.076
(15.86 %) 		309
(4.55 %)
Constant Contact 6.7675.302
(78.35 %) 		1.142
(16.88 %) 		323
(4.77 %)
SendPulse 6.8945.366
(77.84 %) 		1.207
(17.51 %) 		321
(4.66 %)
Clever Elements 6.8325.293
(77.47 %) 		1.209
(17.70 %) 		330
(4.83 %)
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HubSpot email deliverability providers comparison 2023 (January)
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Email deliverability rates for HubSpot and other providers comparison

82.96 % of 6.906 emails sent with HubSpot ended up in the recipient's main mailbox. 13.63 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.42 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.059) 		10.42 %
(730) 		3.07 %
(215)
ActiveCampaign 86.10 %
(5.938) 		11.15 %
(769) 		2.75 %
(190)
CleverReach 84.79 %
(5.904) 		12.02 %
(837) 		3.19 %
(222)
Mailjet 84.69 %
(5.902) 		12.10 %
(843) 		3.21 %
(224)
CampaignMonitor 84.13 %
(5.721) 		12.40 %
(843) 		3.47 %
(236)
Klick-Tipp 83.58 %
(5.640) 		12.95 %
(874) 		3.47 %
(234)
Rapidmail 83.11 %
(5.636) 		13.39 %
(908) 		3.50 %
(237)
HubSpot 82.96 %
(5.729) 		13.63 %
(941) 		3.42 %
(236)
Moosend 82.40 %
(5.665) 		13.86 %
(953) 		3.74 %
(257)
AWeber 82.15 %
(5.600) 		13.94 %
(950) 		3.92 %
(267)
Mailify 81.81 %
(5.724) 		14.56 %
(1.019) 		3.63 %
(254)
SendInBlue 81.55 %
(5.407) 		14.34 %
(951) 		4.10 %
(272)
MailChimp 81.51 %
(5.412) 		14.31 %
(950) 		4.19 %
(278)
ConvertKit 81.26 %
(5.581) 		14.69 %
(1.009) 		4.05 %
(278)
MailerLite 80.63 %
(5.498) 		15.35 %
(1.047) 		4.02 %
(274)
Benchmark Email 79.58 %
(5.399) 		15.86 %
(1.076) 		4.55 %
(309)
Constant Contact 78.35 %
(5.302) 		16.88 %
(1.142) 		4.77 %
(323)
SendPulse 77.84 %
(5.366) 		17.51 %
(1.207) 		4.66 %
(321)
Clever Elements 77.47 %
(5.293) 		17.70 %
(1.209) 		4.83 %
(330)
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HubSpot email deliverability rates providers comparison 2023 (January)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Home & Garden, Clothing, Cosmetics & Beauty, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 485416561385.77 %11.55 %2.68 %
Clothing 556476651585.61 %11.69 %2.70 %
Cosmetics & Beauty 575484791284.17 %13.74 %2.09 %
Pets 549462681984.15 %12.39 %3.46 %
Other 600503791883.83 %13.17 %3.00 %
Elektronics 508425641983.66 %12.60 %3.74 %
Food & Drink 543452662583.24 %12.15 %4.60 %
Sport & Fitness 507417741682.25 %14.60 %3.16 %
Entertainment 501411702082.04 %13.97 %3.99 %
Health 503410771681.51 %15.31 %3.18 %
Job & Career 527429811781.40 %15.37 %3.23 %
Finance 555451861881.26 %15.50 %3.24 %
Dating 497393762879.07 %15.29 %5.63 %
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HubSpot email deliverability by category 2023 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 736631861985.73 %11.68 %2.58 %
Zoho Mail 678579821785.40 %12.09 %2.51 %
Custom Mail 691587812384.95 %11.72 %3.33 %
GMX Mail 635533782483.94 %12.28 %3.78 %
Mail.com 699582952283.26 %13.59 %3.15 %
Yahoo Mail 688570991982.85 %14.39 %2.76 %
Outlook Mail 6785531032281.56 %15.19 %3.24 %
AOL Mail 6945651002981.41 %14.41 %4.18 %
Gmail 7065731102381.16 %15.58 %3.26 %
Yandex Mail 7015561073879.32 %15.26 %5.42 %
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HubSpot email deliverability by email service provider 2023 (January)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

Further resources and references for HubSpot.

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