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HubSpot Email Deliverability Report for the year 2022 (January)

In this email deliverability report for HubSpot (January 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.773 emails were sent with HubSpot. A total of 5.603 emails were delivered to the recipient's main mailbox. Of all emails sent, 911 emails ended up in the spam folder. 259 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7615.862
(86.70 %) 		700
(10.35 %) 		199
(2.94 %)
CampaignMonitor 6.7615.795
(85.71 %) 		755
(11.17 %) 		211
(3.12 %)
Mailjet 6.8615.870
(85.56 %) 		790
(11.51 %) 		201
(2.93 %)
Klick-Tipp 6.8765.873
(85.41 %) 		799
(11.62 %) 		204
(2.97 %)
GetResponse 6.8395.831
(85.26 %) 		805
(11.77 %) 		203
(2.97 %)
CleverReach 6.8475.725
(83.61 %) 		888
(12.97 %) 		234
(3.42 %)
Rapidmail 6.7255.582
(83.00 %) 		900
(13.38 %) 		243
(3.61 %)
HubSpot 6.7735.603
(82.73 %) 		911
(13.45 %) 		259
(3.82 %)
ConvertKit 6.8775.652
(82.19 %) 		966
(14.05 %) 		259
(3.77 %)
AWeber 6.5575.366
(81.84 %) 		944
(14.40 %) 		247
(3.77 %)
Mailify 6.7695.482
(80.99 %) 		1.021
(15.08 %) 		266
(3.93 %)
Moosend 7.0545.690
(80.66 %) 		1.072
(15.20 %) 		292
(4.14 %)
SendInBlue 6.6775.364
(80.34 %) 		1.026
(15.37 %) 		287
(4.30 %)
MailChimp 6.6305.302
(79.97 %) 		1.032
(15.57 %) 		296
(4.46 %)
Benchmark Email 6.8535.429
(79.22 %) 		1.121
(16.36 %) 		303
(4.42 %)
MailerLite 6.8865.446
(79.09 %) 		1.120
(16.26 %) 		320
(4.65 %)
Constant Contact 6.7875.311
(78.25 %) 		1.138
(16.77 %) 		338
(4.98 %)
SendPulse 6.8425.279
(77.16 %) 		1.239
(18.11 %) 		324
(4.74 %)
Clever Elements 6.7105.091
(75.87 %) 		1.265
(18.85 %) 		354
(5.28 %)
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HubSpot email deliverability providers comparison 2022 (January)
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Email deliverability rates for HubSpot and other providers comparison

82.73 % of 6.773 emails sent with HubSpot ended up in the recipient's main mailbox. 13.45 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.82 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.70 %
(5.862) 		10.35 %
(700) 		2.94 %
(199)
CampaignMonitor 85.71 %
(5.795) 		11.17 %
(755) 		3.12 %
(211)
Mailjet 85.56 %
(5.870) 		11.51 %
(790) 		2.93 %
(201)
Klick-Tipp 85.41 %
(5.873) 		11.62 %
(799) 		2.97 %
(204)
GetResponse 85.26 %
(5.831) 		11.77 %
(805) 		2.97 %
(203)
CleverReach 83.61 %
(5.725) 		12.97 %
(888) 		3.42 %
(234)
Rapidmail 83.00 %
(5.582) 		13.38 %
(900) 		3.61 %
(243)
HubSpot 82.73 %
(5.603) 		13.45 %
(911) 		3.82 %
(259)
ConvertKit 82.19 %
(5.652) 		14.05 %
(966) 		3.77 %
(259)
AWeber 81.84 %
(5.366) 		14.40 %
(944) 		3.77 %
(247)
Mailify 80.99 %
(5.482) 		15.08 %
(1.021) 		3.93 %
(266)
Moosend 80.66 %
(5.690) 		15.20 %
(1.072) 		4.14 %
(292)
SendInBlue 80.34 %
(5.364) 		15.37 %
(1.026) 		4.30 %
(287)
MailChimp 79.97 %
(5.302) 		15.57 %
(1.032) 		4.46 %
(296)
Benchmark Email 79.22 %
(5.429) 		16.36 %
(1.121) 		4.42 %
(303)
MailerLite 79.09 %
(5.446) 		16.26 %
(1.120) 		4.65 %
(320)
Constant Contact 78.25 %
(5.311) 		16.77 %
(1.138) 		4.98 %
(338)
SendPulse 77.16 %
(5.279) 		18.11 %
(1.239) 		4.74 %
(324)
Clever Elements 75.87 %
(5.091) 		18.85 %
(1.265) 		5.28 %
(354)
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HubSpot email deliverability rates providers comparison 2022 (January)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Clothing, Elektronics, Pets and Cosmetics & Beauty resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Sport & Fitness, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 510441571286.47 %11.18 %2.35 %
Clothing 540459631885.00 %11.67 %3.33 %
Elektronics 526447651484.98 %12.36 %2.66 %
Pets 528446681484.47 %12.88 %2.65 %
Cosmetics & Beauty 542454731583.76 %13.47 %2.77 %
Home & Garden 529442632483.55 %11.91 %4.54 %
Other 491408612283.10 %12.42 %4.48 %
Health 516424741882.17 %14.34 %3.49 %
Entertainment 525427702881.33 %13.33 %5.33 %
Job & Career 484393751681.20 %15.50 %3.31 %
Sport & Fitness 550443822580.55 %14.91 %4.55 %
Finance 520413812679.42 %15.58 %5.00 %
Dating 512406792779.30 %15.43 %5.27 %
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HubSpot email deliverability by category 2022 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 674575752485.31 %11.13 %3.56 %
Custom Mail 717610822585.08 %11.44 %3.49 %
GMX Mail 642543782184.58 %12.15 %3.27 %
Zoho Mail 678570842484.07 %12.39 %3.54 %
Mail.com 629526861783.62 %13.67 %2.70 %
Yahoo Mail 700582972183.14 %13.86 %3.00 %
AOL Mail 7085771003181.50 %14.12 %4.38 %
Gmail 7055681082980.57 %15.32 %4.11 %
Outlook Mail 7055651083280.14 %15.32 %4.54 %
Yandex Mail 615487933579.19 %15.12 %5.69 %
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HubSpot email deliverability by email service provider 2022 (January)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

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