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HubSpot Email Deliverability Report for the year 2021 (June)

In this email deliverability report for HubSpot (June 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.866 emails were sent with HubSpot. A total of 5.642 emails were delivered to the recipient's main mailbox. Of all emails sent, 969 emails ended up in the spam folder. 255 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8865.883
(85.43 %) 		782
(11.36 %) 		221
(3.21 %)
ActiveCampaign 6.8415.836
(85.31 %) 		774
(11.31 %) 		231
(3.38 %)
Mailjet 6.7015.696
(85.00 %) 		796
(11.88 %) 		209
(3.12 %)
Klick-Tipp 6.8635.819
(84.79 %) 		826
(12.04 %) 		218
(3.18 %)
CleverReach 6.7615.672
(83.89 %) 		849
(12.56 %) 		240
(3.55 %)
CampaignMonitor 6.8595.709
(83.23 %) 		904
(13.18 %) 		246
(3.59 %)
AWeber 6.7445.563
(82.49 %) 		904
(13.40 %) 		277
(4.11 %)
ConvertKit 6.9495.723
(82.36 %) 		966
(13.90 %) 		260
(3.74 %)
Moosend 6.8545.639
(82.27 %) 		937
(13.67 %) 		278
(4.06 %)
HubSpot 6.8665.642
(82.17 %) 		969
(14.11 %) 		255
(3.71 %)
MailChimp 6.9785.714
(81.89 %) 		1.007
(14.43 %) 		257
(3.68 %)
Rapidmail 6.7345.497
(81.63 %) 		957
(14.21 %) 		280
(4.16 %)
Benchmark Email 6.6965.399
(80.63 %) 		1.024
(15.29 %) 		273
(4.08 %)
Mailify 6.9145.573
(80.60 %) 		1.039
(15.03 %) 		302
(4.37 %)
SendInBlue 6.8135.466
(80.23 %) 		1.069
(15.69 %) 		278
(4.08 %)
Constant Contact 7.0335.604
(79.68 %) 		1.131
(16.08 %) 		298
(4.24 %)
MailerLite 6.9545.489
(78.93 %) 		1.152
(16.57 %) 		313
(4.50 %)
SendPulse 6.9175.347
(77.30 %) 		1.243
(17.97 %) 		327
(4.73 %)
Clever Elements 6.6285.105
(77.02 %) 		1.190
(17.95 %) 		333
(5.02 %)
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HubSpot email deliverability providers comparison 2021 (June)
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Email deliverability rates for HubSpot and other providers comparison

82.17 % of 6.866 emails sent with HubSpot ended up in the recipient's main mailbox. 14.11 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.71 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 85.43 %
(5.883) 		11.36 %
(782) 		3.21 %
(221)
ActiveCampaign 85.31 %
(5.836) 		11.31 %
(774) 		3.38 %
(231)
Mailjet 85.00 %
(5.696) 		11.88 %
(796) 		3.12 %
(209)
Klick-Tipp 84.79 %
(5.819) 		12.04 %
(826) 		3.18 %
(218)
CleverReach 83.89 %
(5.672) 		12.56 %
(849) 		3.55 %
(240)
CampaignMonitor 83.23 %
(5.709) 		13.18 %
(904) 		3.59 %
(246)
AWeber 82.49 %
(5.563) 		13.40 %
(904) 		4.11 %
(277)
ConvertKit 82.36 %
(5.723) 		13.90 %
(966) 		3.74 %
(260)
Moosend 82.27 %
(5.639) 		13.67 %
(937) 		4.06 %
(278)
HubSpot 82.17 %
(5.642) 		14.11 %
(969) 		3.71 %
(255)
MailChimp 81.89 %
(5.714) 		14.43 %
(1.007) 		3.68 %
(257)
Rapidmail 81.63 %
(5.497) 		14.21 %
(957) 		4.16 %
(280)
Benchmark Email 80.63 %
(5.399) 		15.29 %
(1.024) 		4.08 %
(273)
Mailify 80.60 %
(5.573) 		15.03 %
(1.039) 		4.37 %
(302)
SendInBlue 80.23 %
(5.466) 		15.69 %
(1.069) 		4.08 %
(278)
Constant Contact 79.68 %
(5.604) 		16.08 %
(1.131) 		4.24 %
(298)
MailerLite 78.93 %
(5.489) 		16.57 %
(1.152) 		4.50 %
(313)
SendPulse 77.30 %
(5.347) 		17.97 %
(1.243) 		4.73 %
(327)
Clever Elements 77.02 %
(5.105) 		17.95 %
(1.190) 		5.02 %
(333)
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HubSpot email deliverability rates providers comparison 2021 (June)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Food & Drink, Clothing, Elektronics, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 537464631086.41 %11.73 %1.86 %
Clothing 529451651385.26 %12.29 %2.46 %
Elektronics 516435661584.30 %12.79 %2.91 %
Other 480399631883.13 %13.13 %3.75 %
Home & Garden 556459702782.55 %12.59 %4.86 %
Pets 526434722082.51 %13.69 %3.80 %
Cosmetics & Beauty 532438742082.33 %13.91 %3.76 %
Entertainment 517420722581.24 %13.93 %4.84 %
Sport & Fitness 593479932180.78 %15.68 %3.54 %
Job & Career 538432891780.30 %16.54 %3.16 %
Health 567455862680.25 %15.17 %4.59 %
Finance 493393782279.72 %15.82 %4.46 %
Dating 482383782179.46 %16.18 %4.36 %
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HubSpot email deliverability by category 2021 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 690586812384.93 %11.74 %3.33 %
Custom Mail 729617902284.64 %12.35 %3.02 %
GMX Mail 663554822783.56 %12.37 %4.07 %
Mail.com 7326101012183.33 %13.80 %2.87 %
Zoho Mail 657538883181.89 %13.39 %4.72 %
AOL Mail 6935651022681.53 %14.72 %3.75 %
Yahoo Mail 6825541012781.23 %14.81 %3.96 %
Yandex Mail 6555261032680.31 %15.73 %3.97 %
Outlook Mail 6825461112580.06 %16.28 %3.67 %
Gmail 6835461102779.94 %16.11 %3.95 %
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HubSpot email deliverability by email service provider 2021 (June)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

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