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HubSpot Email Deliverability Report for the year 2021 (April)

In this email deliverability report for HubSpot (April 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.880 emails were sent with HubSpot. A total of 5.758 emails were delivered to the recipient's main mailbox. Of all emails sent, 889 emails ended up in the spam folder. 233 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CampaignMonitor 6.8195.795
(84.98 %) 		781
(11.45 %) 		243
(3.56 %)
CleverReach 6.7815.741
(84.66 %) 		829
(12.23 %) 		211
(3.11 %)
GetResponse 7.0885.997
(84.61 %) 		858
(12.10 %) 		233
(3.29 %)
ActiveCampaign 6.7365.696
(84.56 %) 		813
(12.07 %) 		227
(3.37 %)
Klick-Tipp 6.9395.815
(83.80 %) 		886
(12.77 %) 		238
(3.43 %)
HubSpot 6.8805.758
(83.69 %) 		889
(12.92 %) 		233
(3.39 %)
Mailjet 6.5705.486
(83.50 %) 		845
(12.86 %) 		239
(3.64 %)
AWeber 6.9755.767
(82.68 %) 		932
(13.36 %) 		276
(3.96 %)
SendInBlue 6.9025.685
(82.37 %) 		976
(14.14 %) 		241
(3.49 %)
Rapidmail 6.8305.614
(82.20 %) 		956
(14.00 %) 		260
(3.81 %)
Moosend 6.7885.575
(82.13 %) 		978
(14.41 %) 		235
(3.46 %)
Mailify 6.7945.533
(81.44 %) 		1.006
(14.81 %) 		255
(3.75 %)
ConvertKit 6.8895.609
(81.42 %) 		1.005
(14.59 %) 		275
(3.99 %)
MailChimp 6.7215.413
(80.54 %) 		1.032
(15.35 %) 		276
(4.11 %)
MailerLite 6.6495.329
(80.15 %) 		1.053
(15.84 %) 		267
(4.02 %)
Benchmark Email 6.8595.488
(80.01 %) 		1.069
(15.59 %) 		302
(4.40 %)
Constant Contact 6.8545.423
(79.12 %) 		1.146
(16.72 %) 		285
(4.16 %)
SendPulse 6.9135.466
(79.07 %) 		1.156
(16.72 %) 		291
(4.21 %)
Clever Elements 6.7855.219
(76.92 %) 		1.217
(17.94 %) 		349
(5.14 %)
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HubSpot email deliverability providers comparison 2021 (April)
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Email deliverability rates for HubSpot and other providers comparison

83.69 % of 6.880 emails sent with HubSpot ended up in the recipient's main mailbox. 12.92 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.39 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CampaignMonitor 84.98 %
(5.795) 		11.45 %
(781) 		3.56 %
(243)
CleverReach 84.66 %
(5.741) 		12.23 %
(829) 		3.11 %
(211)
GetResponse 84.61 %
(5.997) 		12.10 %
(858) 		3.29 %
(233)
ActiveCampaign 84.56 %
(5.696) 		12.07 %
(813) 		3.37 %
(227)
Klick-Tipp 83.80 %
(5.815) 		12.77 %
(886) 		3.43 %
(238)
HubSpot 83.69 %
(5.758) 		12.92 %
(889) 		3.39 %
(233)
Mailjet 83.50 %
(5.486) 		12.86 %
(845) 		3.64 %
(239)
AWeber 82.68 %
(5.767) 		13.36 %
(932) 		3.96 %
(276)
SendInBlue 82.37 %
(5.685) 		14.14 %
(976) 		3.49 %
(241)
Rapidmail 82.20 %
(5.614) 		14.00 %
(956) 		3.81 %
(260)
Moosend 82.13 %
(5.575) 		14.41 %
(978) 		3.46 %
(235)
Mailify 81.44 %
(5.533) 		14.81 %
(1.006) 		3.75 %
(255)
ConvertKit 81.42 %
(5.609) 		14.59 %
(1.005) 		3.99 %
(275)
MailChimp 80.54 %
(5.413) 		15.35 %
(1.032) 		4.11 %
(276)
MailerLite 80.15 %
(5.329) 		15.84 %
(1.053) 		4.02 %
(267)
Benchmark Email 80.01 %
(5.488) 		15.59 %
(1.069) 		4.40 %
(302)
Constant Contact 79.12 %
(5.423) 		16.72 %
(1.146) 		4.16 %
(285)
SendPulse 79.07 %
(5.466) 		16.72 %
(1.156) 		4.21 %
(291)
Clever Elements 76.92 %
(5.219) 		17.94 %
(1.217) 		5.14 %
(349)
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HubSpot email deliverability rates providers comparison 2021 (April)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Home & Garden, Other, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Sport & Fitness, Finance and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 487423531186.86 %10.88 %2.26 %
Home & Garden 530458591386.42 %11.13 %2.45 %
Other 520446621285.77 %11.92 %2.31 %
Pets 551471631785.48 %11.43 %3.09 %
Food & Drink 547464612284.83 %11.15 %4.02 %
Elektronics 477402581784.28 %12.16 %3.56 %
Cosmetics & Beauty 551464701784.21 %12.70 %3.09 %
Health 512430721083.98 %14.06 %1.95 %
Entertainment 530436692582.26 %13.02 %4.72 %
Finance 561459822081.82 %14.62 %3.57 %
Sport & Fitness 548445802381.20 %14.60 %4.20 %
Dating 527426782380.83 %14.80 %4.36 %
Job & Career 539434822380.52 %15.21 %4.27 %
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HubSpot email deliverability by category 2021 (April)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 645564681387.44 %10.54 %2.02 %
Custom Mail 726626792186.23 %10.88 %2.89 %
GMX Mail 636541732285.06 %11.48 %3.46 %
Zoho Mail 665563752784.66 %11.28 %4.06 %
AOL Mail 647547861484.54 %13.29 %2.16 %
Mail.com 701590902184.17 %12.84 %3.00 %
Yahoo Mail 668551922582.49 %13.77 %3.74 %
Outlook Mail 7316001092282.08 %14.91 %3.01 %
Gmail 7285871073480.63 %14.70 %4.67 %
Yandex Mail 7335891103480.35 %15.01 %4.64 %
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HubSpot email deliverability by email service provider 2021 (April)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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References and Resources

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