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HubSpot Email Deliverability Report for the year 2024 (January)

In this email deliverability report for HubSpot (January 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for HubSpot and other providers comparison

A total of 6.899 emails were sent with HubSpot. A total of 5.778 emails were delivered to the recipient's main mailbox. Of all emails sent, 883 emails ended up in the spam folder. 238 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.9166.015
(86.97 %) 		710
(10.27 %) 		191
(2.76 %)
GetResponse 6.9715.995
(86.00 %) 		747
(10.72 %) 		229
(3.29 %)
CleverReach 6.8435.745
(83.95 %) 		863
(12.61 %) 		235
(3.43 %)
Mailjet 6.8885.771
(83.78 %) 		881
(12.79 %) 		236
(3.43 %)
HubSpot 6.8995.778
(83.75 %) 		883
(12.80 %) 		238
(3.45 %)
Rapidmail 6.8445.693
(83.18 %) 		890
(13.00 %) 		261
(3.81 %)
CampaignMonitor 6.7665.624
(83.12 %) 		886
(13.09 %) 		256
(3.78 %)
Moosend 6.7075.553
(82.79 %) 		905
(13.49 %) 		249
(3.71 %)
Klick-Tipp 6.7925.583
(82.20 %) 		953
(14.03 %) 		256
(3.77 %)
AWeber 6.8975.637
(81.73 %) 		999
(14.48 %) 		261
(3.78 %)
Mailify 6.8265.574
(81.66 %) 		981
(14.37 %) 		271
(3.97 %)
MailChimp 6.6575.419
(81.40 %) 		983
(14.77 %) 		255
(3.83 %)
Benchmark Email 6.7545.488
(81.26 %) 		1.009
(14.94 %) 		257
(3.81 %)
ConvertKit 6.7615.435
(80.39 %) 		1.017
(15.04 %) 		309
(4.57 %)
Constant Contact 6.7705.415
(79.99 %) 		1.086
(16.04 %) 		269
(3.97 %)
SendInBlue 6.7045.350
(79.80 %) 		1.062
(15.84 %) 		292
(4.36 %)
SendPulse 6.8825.404
(78.52 %) 		1.159
(16.84 %) 		319
(4.64 %)
MailerLite 6.8065.323
(78.21 %) 		1.165
(17.12 %) 		318
(4.67 %)
Clever Elements 6.9215.300
(76.58 %) 		1.288
(18.61 %) 		333
(4.81 %)
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HubSpot email deliverability providers comparison 2024 (January)
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Email deliverability rates for HubSpot and other providers comparison

83.75 % of 6.899 emails sent with HubSpot ended up in the recipient's main mailbox. 12.80 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.45 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.97 %
(6.015) 		10.27 %
(710) 		2.76 %
(191)
GetResponse 86.00 %
(5.995) 		10.72 %
(747) 		3.29 %
(229)
CleverReach 83.95 %
(5.745) 		12.61 %
(863) 		3.43 %
(235)
Mailjet 83.78 %
(5.771) 		12.79 %
(881) 		3.43 %
(236)
HubSpot 83.75 %
(5.778) 		12.80 %
(883) 		3.45 %
(238)
Rapidmail 83.18 %
(5.693) 		13.00 %
(890) 		3.81 %
(261)
CampaignMonitor 83.12 %
(5.624) 		13.09 %
(886) 		3.78 %
(256)
Moosend 82.79 %
(5.553) 		13.49 %
(905) 		3.71 %
(249)
Klick-Tipp 82.20 %
(5.583) 		14.03 %
(953) 		3.77 %
(256)
AWeber 81.73 %
(5.637) 		14.48 %
(999) 		3.78 %
(261)
Mailify 81.66 %
(5.574) 		14.37 %
(981) 		3.97 %
(271)
MailChimp 81.40 %
(5.419) 		14.77 %
(983) 		3.83 %
(255)
Benchmark Email 81.26 %
(5.488) 		14.94 %
(1.009) 		3.81 %
(257)
ConvertKit 80.39 %
(5.435) 		15.04 %
(1.017) 		4.57 %
(309)
Constant Contact 79.99 %
(5.415) 		16.04 %
(1.086) 		3.97 %
(269)
SendInBlue 79.80 %
(5.350) 		15.84 %
(1.062) 		4.36 %
(292)
SendPulse 78.52 %
(5.404) 		16.84 %
(1.159) 		4.64 %
(319)
MailerLite 78.21 %
(5.323) 		17.12 %
(1.165) 		4.67 %
(318)
Clever Elements 76.58 %
(5.300) 		18.61 %
(1.288) 		4.81 %
(333)
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HubSpot email deliverability rates providers comparison 2024 (January)
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Email deliverability by category

The delivery of the emails with HubSpot in the categories Clothing, Home & Garden, Other, Elektronics and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Dating, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 585508621586.84 %10.60 %2.56 %
Home & Garden 510438561685.88 %10.98 %3.14 %
Other 541464631485.77 %11.65 %2.59 %
Elektronics 497424591485.31 %11.87 %2.82 %
Food & Drink 484409542184.50 %11.16 %4.34 %
Cosmetics & Beauty 559472701784.44 %12.52 %3.04 %
Pets 506427601984.39 %11.86 %3.75 %
Entertainment 529443671983.74 %12.67 %3.59 %
Health 551454791882.40 %14.34 %3.27 %
Sport & Fitness 534440742082.40 %13.86 %3.75 %
Finance 577471852181.63 %14.73 %3.64 %
Dating 513415782080.90 %15.20 %3.90 %
Job & Career 513413762480.51 %14.81 %4.68 %
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HubSpot email deliverability by category 2024 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with HubSpot are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yahoo Mail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 723625801886.45 %11.07 %2.49 %
Custom Mail 727628772286.38 %10.59 %3.03 %
Zoho Mail 713604852484.71 %11.92 %3.37 %
GMX Mail 659557742884.52 %11.23 %4.25 %
Mail.com 699587902283.98 %12.88 %3.15 %
Gmail 6975781021782.93 %14.63 %2.44 %
AOL Mail 700578982482.57 %14.00 %3.43 %
Yandex Mail 6995761012282.40 %14.45 %3.15 %
Yahoo Mail 683562903182.28 %13.18 %4.54 %
Outlook Mail 599483863080.63 %14.36 %5.01 %
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HubSpot email deliverability by email service provider 2024 (January)
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All email deliverability reports for HubSpot

All available email deliverability reports for HubSpot.

HubSpot badges for website

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HubSpot
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References and Resources

Further resources and references for HubSpot.

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