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SendInBlue Email Deliverability Report for the year 2022 (July)

In this email deliverability report for SendInBlue (July 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.832 emails were sent with SendInBlue. A total of 5.498 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.021 emails ended up in the spam folder. 313 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7375.848
(86.80 %) 		690
(10.24 %) 		199
(2.95 %)
CampaignMonitor 6.9866.001
(85.90 %) 		784
(11.22 %) 		201
(2.88 %)
GetResponse 6.9495.951
(85.64 %) 		773
(11.12 %) 		225
(3.24 %)
Klick-Tipp 6.7905.749
(84.67 %) 		813
(11.97 %) 		228
(3.36 %)
CleverReach 6.8035.714
(83.99 %) 		873
(12.83 %) 		216
(3.18 %)
HubSpot 6.8805.736
(83.37 %) 		895
(13.01 %) 		249
(3.62 %)
Moosend 6.7155.577
(83.05 %) 		922
(13.73 %) 		216
(3.22 %)
Mailjet 6.9265.747
(82.98 %) 		911
(13.15 %) 		268
(3.87 %)
Rapidmail 6.6895.518
(82.49 %) 		918
(13.72 %) 		253
(3.78 %)
Mailify 7.0815.792
(81.80 %) 		1.032
(14.57 %) 		257
(3.63 %)
AWeber 6.7505.515
(81.70 %) 		992
(14.70 %) 		243
(3.60 %)
MailChimp 6.7865.521
(81.36 %) 		985
(14.52 %) 		280
(4.13 %)
ConvertKit 6.7805.507
(81.22 %) 		1.025
(15.12 %) 		248
(3.66 %)
SendInBlue 6.8325.498
(80.47 %) 		1.021
(14.94 %) 		313
(4.58 %)
MailerLite 6.7965.458
(80.31 %) 		1.029
(15.14 %) 		309
(4.55 %)
Constant Contact 6.9475.562
(80.06 %) 		1.085
(15.62 %) 		300
(4.32 %)
Benchmark Email 6.8875.456
(79.22 %) 		1.104
(16.03 %) 		327
(4.75 %)
SendPulse 6.8245.355
(78.47 %) 		1.179
(17.28 %) 		290
(4.25 %)
Clever Elements 6.7965.232
(76.99 %) 		1.238
(18.22 %) 		326
(4.80 %)
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SendInBlue email deliverability providers comparison 2022 (July)
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Email deliverability rates for SendInBlue and other providers comparison

80.47 % of 6.832 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.94 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.58 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.80 %
(5.848) 		10.24 %
(690) 		2.95 %
(199)
CampaignMonitor 85.90 %
(6.001) 		11.22 %
(784) 		2.88 %
(201)
GetResponse 85.64 %
(5.951) 		11.12 %
(773) 		3.24 %
(225)
Klick-Tipp 84.67 %
(5.749) 		11.97 %
(813) 		3.36 %
(228)
CleverReach 83.99 %
(5.714) 		12.83 %
(873) 		3.18 %
(216)
HubSpot 83.37 %
(5.736) 		13.01 %
(895) 		3.62 %
(249)
Moosend 83.05 %
(5.577) 		13.73 %
(922) 		3.22 %
(216)
Mailjet 82.98 %
(5.747) 		13.15 %
(911) 		3.87 %
(268)
Rapidmail 82.49 %
(5.518) 		13.72 %
(918) 		3.78 %
(253)
Mailify 81.80 %
(5.792) 		14.57 %
(1.032) 		3.63 %
(257)
AWeber 81.70 %
(5.515) 		14.70 %
(992) 		3.60 %
(243)
MailChimp 81.36 %
(5.521) 		14.52 %
(985) 		4.13 %
(280)
ConvertKit 81.22 %
(5.507) 		15.12 %
(1.025) 		3.66 %
(248)
SendInBlue 80.47 %
(5.498) 		14.94 %
(1.021) 		4.58 %
(313)
MailerLite 80.31 %
(5.458) 		15.14 %
(1.029) 		4.55 %
(309)
Constant Contact 80.06 %
(5.562) 		15.62 %
(1.085) 		4.32 %
(300)
Benchmark Email 79.22 %
(5.456) 		16.03 %
(1.104) 		4.75 %
(327)
SendPulse 78.47 %
(5.355) 		17.28 %
(1.179) 		4.25 %
(290)
Clever Elements 76.99 %
(5.232) 		18.22 %
(1.238) 		4.80 %
(326)
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SendInBlue email deliverability rates providers comparison 2022 (July)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Clothing, Pets, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Dating, Sport & Fitness, Entertainment and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 524438681883.59 %12.98 %3.44 %
Clothing 537447702083.24 %13.04 %3.72 %
Pets 498414711383.13 %14.26 %2.61 %
Food & Drink 531439712182.67 %13.37 %3.95 %
Elektronics 544448762082.35 %13.97 %3.68 %
Other 511416712481.41 %13.89 %4.70 %
Cosmetics & Beauty 536432782680.60 %14.55 %4.85 %
Health 502399772679.48 %15.34 %5.18 %
Job & Career 530419912079.06 %17.17 %3.77 %
Entertainment 517407783278.72 %15.09 %6.19 %
Sport & Fitness 506394832977.87 %16.40 %5.73 %
Dating 544420923277.21 %16.91 %5.88 %
Finance 552425953276.99 %17.21 %5.80 %
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SendInBlue email deliverability by category 2022 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Custom Mail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Yahoo Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 651545822483.72 %12.60 %3.69 %
Custom Mail 651543832583.41 %12.75 %3.84 %
GMX Mail 697576972482.64 %13.92 %3.44 %
Zoho Mail 701577952982.31 %13.55 %4.14 %
Mail.com 7485991103980.08 %14.71 %5.21 %
Outlook Mail 6705341072979.70 %15.97 %4.33 %
AOL Mail 6695311083079.37 %16.14 %4.48 %
Yahoo Mail 6885431083778.92 %15.70 %5.38 %
Gmail 6805271153877.50 %16.91 %5.59 %
Yandex Mail 6775231163877.25 %17.13 %5.61 %
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SendInBlue email deliverability by email service provider 2022 (July)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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