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SendInBlue Email Deliverability Report for the year 2022 (February)

In this email deliverability report for SendInBlue (February 2022), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.850 emails were sent with SendInBlue. A total of 5.565 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.007 emails ended up in the spam folder. 278 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7475.852
(86.73 %) 		703
(10.42 %) 		192
(2.85 %)
CleverReach 6.7065.747
(85.70 %) 		751
(11.20 %) 		208
(3.10 %)
ActiveCampaign 6.9565.891
(84.69 %) 		828
(11.90 %) 		237
(3.41 %)
Rapidmail 6.9635.849
(84.00 %) 		865
(12.42 %) 		249
(3.58 %)
CampaignMonitor 6.8045.700
(83.77 %) 		863
(12.68 %) 		241
(3.54 %)
Mailjet 6.9395.784
(83.35 %) 		889
(12.81 %) 		266
(3.83 %)
ConvertKit 6.8515.655
(82.54 %) 		945
(13.79 %) 		251
(3.66 %)
Klick-Tipp 6.8405.644
(82.51 %) 		911
(13.32 %) 		285
(4.17 %)
HubSpot 6.7825.593
(82.47 %) 		932
(13.74 %) 		257
(3.79 %)
AWeber 6.8235.612
(82.25 %) 		957
(14.03 %) 		254
(3.72 %)
MailChimp 6.8805.632
(81.86 %) 		993
(14.43 %) 		255
(3.71 %)
SendInBlue 6.8505.565
(81.24 %) 		1.007
(14.70 %) 		278
(4.06 %)
Benchmark Email 7.0335.703
(81.09 %) 		1.048
(14.90 %) 		282
(4.01 %)
Mailify 6.7345.457
(81.04 %) 		984
(14.61 %) 		293
(4.35 %)
Moosend 6.7965.484
(80.69 %) 		1.008
(14.83 %) 		304
(4.47 %)
Constant Contact 6.8925.523
(80.14 %) 		1.091
(15.83 %) 		278
(4.03 %)
SendPulse 6.9755.545
(79.50 %) 		1.142
(16.37 %) 		288
(4.13 %)
MailerLite 6.7075.301
(79.04 %) 		1.134
(16.91 %) 		272
(4.06 %)
Clever Elements 6.8085.232
(76.85 %) 		1.236
(18.16 %) 		340
(4.99 %)
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SendInBlue email deliverability providers comparison 2022 (February)
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Email deliverability rates for SendInBlue and other providers comparison

81.24 % of 6.850 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.70 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.06 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.73 %
(5.852) 		10.42 %
(703) 		2.85 %
(192)
CleverReach 85.70 %
(5.747) 		11.20 %
(751) 		3.10 %
(208)
ActiveCampaign 84.69 %
(5.891) 		11.90 %
(828) 		3.41 %
(237)
Rapidmail 84.00 %
(5.849) 		12.42 %
(865) 		3.58 %
(249)
CampaignMonitor 83.77 %
(5.700) 		12.68 %
(863) 		3.54 %
(241)
Mailjet 83.35 %
(5.784) 		12.81 %
(889) 		3.83 %
(266)
ConvertKit 82.54 %
(5.655) 		13.79 %
(945) 		3.66 %
(251)
Klick-Tipp 82.51 %
(5.644) 		13.32 %
(911) 		4.17 %
(285)
HubSpot 82.47 %
(5.593) 		13.74 %
(932) 		3.79 %
(257)
AWeber 82.25 %
(5.612) 		14.03 %
(957) 		3.72 %
(254)
MailChimp 81.86 %
(5.632) 		14.43 %
(993) 		3.71 %
(255)
SendInBlue 81.24 %
(5.565) 		14.70 %
(1.007) 		4.06 %
(278)
Benchmark Email 81.09 %
(5.703) 		14.90 %
(1.048) 		4.01 %
(282)
Mailify 81.04 %
(5.457) 		14.61 %
(984) 		4.35 %
(293)
Moosend 80.69 %
(5.484) 		14.83 %
(1.008) 		4.47 %
(304)
Constant Contact 80.14 %
(5.523) 		15.83 %
(1.091) 		4.03 %
(278)
SendPulse 79.50 %
(5.545) 		16.37 %
(1.142) 		4.13 %
(288)
MailerLite 79.04 %
(5.301) 		16.91 %
(1.134) 		4.06 %
(272)
Clever Elements 76.85 %
(5.232) 		18.16 %
(1.236) 		4.99 %
(340)
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SendInBlue email deliverability rates providers comparison 2022 (February)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Other, Food & Drink, Clothing, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Cosmetics & Beauty and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 55146577984.39 %13.97 %1.63 %
Food & Drink 454382571584.14 %12.56 %3.30 %
Clothing 524440642083.97 %12.21 %3.82 %
Pets 498412681882.73 %13.65 %3.61 %
Home & Garden 561463712782.53 %12.66 %4.81 %
Elektronics 489399672381.60 %13.70 %4.70 %
Health 514415831680.74 %16.15 %3.11 %
Entertainment 522421821980.65 %15.71 %3.64 %
Sport & Fitness 547439842480.26 %15.36 %4.39 %
Cosmetics & Beauty 473378692679.92 %14.59 %5.50 %
Dating 561446942179.50 %16.76 %3.74 %
Finance 602477982779.24 %16.28 %4.49 %
Job & Career 554428933377.26 %16.79 %5.96 %
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SendInBlue email deliverability by category 2022 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers AOL Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 662554812783.69 %12.24 %4.08 %
ProtonMail 681568862783.41 %12.63 %3.96 %
Zoho Mail 669558912083.41 %13.60 %2.99 %
GMX Mail 706588942483.29 %13.31 %3.40 %
Mail.com 7105841062082.25 %14.93 %2.82 %
Yandex Mail 7175791162280.75 %16.18 %3.07 %
Yahoo Mail 639506993479.19 %15.49 %5.32 %
Gmail 7185681173379.11 %16.30 %4.60 %
Outlook Mail 6635241093079.03 %16.44 %4.52 %
AOL Mail 6855361084178.25 %15.77 %5.99 %
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SendInBlue email deliverability by email service provider 2022 (February)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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