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SendInBlue Email Deliverability Report for the year 2024 (February)

In this email deliverability report for SendInBlue (February 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.800 emails were sent with SendInBlue. A total of 5.535 emails were delivered to the recipient's main mailbox. Of all emails sent, 997 emails ended up in the spam folder. 268 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6585.773
(86.71 %) 		704
(10.57 %) 		181
(2.72 %)
ActiveCampaign 6.8215.895
(86.42 %) 		745
(10.92 %) 		181
(2.65 %)
Mailjet 6.8885.895
(85.58 %) 		777
(11.28 %) 		216
(3.14 %)
CleverReach 6.8405.808
(84.91 %) 		801
(11.71 %) 		231
(3.38 %)
HubSpot 6.6685.617
(84.24 %) 		812
(12.18 %) 		239
(3.58 %)
Klick-Tipp 6.9975.874
(83.95 %) 		891
(12.73 %) 		232
(3.32 %)
CampaignMonitor 6.5165.468
(83.92 %) 		836
(12.83 %) 		212
(3.25 %)
Rapidmail 6.9525.802
(83.46 %) 		908
(13.06 %) 		242
(3.48 %)
ConvertKit 6.8555.637
(82.23 %) 		957
(13.96 %) 		261
(3.81 %)
AWeber 6.6665.475
(82.13 %) 		933
(14.00 %) 		258
(3.87 %)
SendInBlue 6.8005.535
(81.40 %) 		997
(14.66 %) 		268
(3.94 %)
Mailify 6.8225.549
(81.34 %) 		1.022
(14.98 %) 		251
(3.68 %)
Moosend 6.9735.655
(81.10 %) 		1.048
(15.03 %) 		270
(3.87 %)
Constant Contact 6.8375.516
(80.68 %) 		1.049
(15.34 %) 		272
(3.98 %)
Benchmark Email 6.7385.389
(79.98 %) 		1.077
(15.98 %) 		272
(4.04 %)
MailChimp 6.7515.363
(79.44 %) 		1.077
(15.95 %) 		311
(4.61 %)
SendPulse 6.7875.375
(79.20 %) 		1.134
(16.71 %) 		278
(4.10 %)
MailerLite 6.9885.505
(78.78 %) 		1.184
(16.94 %) 		299
(4.28 %)
Clever Elements 6.8155.153
(75.61 %) 		1.294
(18.99 %) 		368
(5.40 %)
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SendInBlue email deliverability providers comparison 2024 (February)
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Email deliverability rates for SendInBlue and other providers comparison

81.40 % of 6.800 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.66 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.94 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.71 %
(5.773) 		10.57 %
(704) 		2.72 %
(181)
ActiveCampaign 86.42 %
(5.895) 		10.92 %
(745) 		2.65 %
(181)
Mailjet 85.58 %
(5.895) 		11.28 %
(777) 		3.14 %
(216)
CleverReach 84.91 %
(5.808) 		11.71 %
(801) 		3.38 %
(231)
HubSpot 84.24 %
(5.617) 		12.18 %
(812) 		3.58 %
(239)
Klick-Tipp 83.95 %
(5.874) 		12.73 %
(891) 		3.32 %
(232)
CampaignMonitor 83.92 %
(5.468) 		12.83 %
(836) 		3.25 %
(212)
Rapidmail 83.46 %
(5.802) 		13.06 %
(908) 		3.48 %
(242)
ConvertKit 82.23 %
(5.637) 		13.96 %
(957) 		3.81 %
(261)
AWeber 82.13 %
(5.475) 		14.00 %
(933) 		3.87 %
(258)
SendInBlue 81.40 %
(5.535) 		14.66 %
(997) 		3.94 %
(268)
Mailify 81.34 %
(5.549) 		14.98 %
(1.022) 		3.68 %
(251)
Moosend 81.10 %
(5.655) 		15.03 %
(1.048) 		3.87 %
(270)
Constant Contact 80.68 %
(5.516) 		15.34 %
(1.049) 		3.98 %
(272)
Benchmark Email 79.98 %
(5.389) 		15.98 %
(1.077) 		4.04 %
(272)
MailChimp 79.44 %
(5.363) 		15.95 %
(1.077) 		4.61 %
(311)
SendPulse 79.20 %
(5.375) 		16.71 %
(1.134) 		4.10 %
(278)
MailerLite 78.78 %
(5.505) 		16.94 %
(1.184) 		4.28 %
(299)
Clever Elements 75.61 %
(5.153) 		18.99 %
(1.294) 		5.40 %
(368)
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SendInBlue email deliverability rates providers comparison 2024 (February)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Food & Drink, Clothing, Elektronics, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Health and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 511434611684.93 %11.94 %3.13 %
Clothing 516434671584.11 %12.98 %2.91 %
Elektronics 504420691583.33 %13.69 %2.98 %
Home & Garden 539449711983.30 %13.17 %3.53 %
Other 508420691982.68 %13.58 %3.74 %
Pets 563465791982.59 %14.03 %3.37 %
Sport & Fitness 522423792081.03 %15.13 %3.83 %
Cosmetics & Beauty 566457852480.74 %15.02 %4.24 %
Entertainment 492394742480.08 %15.04 %4.88 %
Health 519414812479.77 %15.61 %4.62 %
Dating 504402831979.76 %16.47 %3.77 %
Job & Career 511404852279.06 %16.63 %4.31 %
Finance 545419943276.88 %17.25 %5.87 %
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SendInBlue email deliverability by category 2024 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Mail.com.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 668558862483.53 %12.87 %3.59 %
ProtonMail 648540842483.33 %12.96 %3.70 %
GMX Mail 661549872583.06 %13.16 %3.78 %
Zoho Mail 693573922882.68 %13.28 %4.04 %
Yahoo Mail 6705481031981.79 %15.37 %2.84 %
Gmail 7055691142280.71 %16.17 %3.12 %
AOL Mail 640513992880.16 %15.47 %4.38 %
Mail.com 687550993880.06 %14.41 %5.53 %
Outlook Mail 7155701143179.72 %15.94 %4.34 %
Yandex Mail 7135651192979.24 %16.69 %4.07 %
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SendInBlue email deliverability by email service provider 2024 (February)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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