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SendInBlue Email Deliverability Report for the year 2024 (March)

In this email deliverability report for SendInBlue (March 2024), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.890 emails were sent with SendInBlue. A total of 5.644 emails were delivered to the recipient's main mailbox. Of all emails sent, 987 emails ended up in the spam folder. 259 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.0336.084
(86.51 %) 		743
(10.56 %) 		206
(2.93 %)
ActiveCampaign 6.7965.780
(85.05 %) 		783
(11.52 %) 		233
(3.43 %)
Mailjet 6.6725.657
(84.79 %) 		797
(11.95 %) 		218
(3.27 %)
Rapidmail 6.7955.695
(83.81 %) 		875
(12.88 %) 		225
(3.31 %)
HubSpot 6.8135.709
(83.80 %) 		865
(12.70 %) 		239
(3.51 %)
CleverReach 6.7585.634
(83.37 %) 		865
(12.80 %) 		259
(3.83 %)
CampaignMonitor 6.8055.650
(83.03 %) 		906
(13.31 %) 		249
(3.66 %)
Moosend 6.7405.526
(81.99 %) 		951
(14.11 %) 		263
(3.90 %)
SendInBlue 6.8905.644
(81.92 %) 		987
(14.33 %) 		259
(3.76 %)
Mailify 6.9645.704
(81.91 %) 		968
(13.90 %) 		292
(4.19 %)
ConvertKit 6.9165.656
(81.78 %) 		998
(14.43 %) 		262
(3.79 %)
Klick-Tipp 6.8695.614
(81.73 %) 		979
(14.25 %) 		276
(4.02 %)
Benchmark Email 6.8895.571
(80.87 %) 		1.027
(14.91 %) 		291
(4.22 %)
AWeber 6.8115.507
(80.85 %) 		1.036
(15.21 %) 		268
(3.93 %)
MailChimp 6.8295.460
(79.95 %) 		1.050
(15.38 %) 		319
(4.67 %)
MailerLite 6.9535.528
(79.51 %) 		1.102
(15.85 %) 		323
(4.65 %)
Constant Contact 6.8105.340
(78.41 %) 		1.172
(17.21 %) 		298
(4.38 %)
Clever Elements 6.7125.220
(77.77 %) 		1.187
(17.68 %) 		305
(4.54 %)
SendPulse 6.8725.312
(77.30 %) 		1.200
(17.46 %) 		360
(5.24 %)
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SendInBlue email deliverability providers comparison 2024 (March)
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Email deliverability rates for SendInBlue and other providers comparison

81.92 % of 6.890 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.33 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.76 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.51 %
(6.084) 		10.56 %
(743) 		2.93 %
(206)
ActiveCampaign 85.05 %
(5.780) 		11.52 %
(783) 		3.43 %
(233)
Mailjet 84.79 %
(5.657) 		11.95 %
(797) 		3.27 %
(218)
Rapidmail 83.81 %
(5.695) 		12.88 %
(875) 		3.31 %
(225)
HubSpot 83.80 %
(5.709) 		12.70 %
(865) 		3.51 %
(239)
CleverReach 83.37 %
(5.634) 		12.80 %
(865) 		3.83 %
(259)
CampaignMonitor 83.03 %
(5.650) 		13.31 %
(906) 		3.66 %
(249)
Moosend 81.99 %
(5.526) 		14.11 %
(951) 		3.90 %
(263)
SendInBlue 81.92 %
(5.644) 		14.33 %
(987) 		3.76 %
(259)
Mailify 81.91 %
(5.704) 		13.90 %
(968) 		4.19 %
(292)
ConvertKit 81.78 %
(5.656) 		14.43 %
(998) 		3.79 %
(262)
Klick-Tipp 81.73 %
(5.614) 		14.25 %
(979) 		4.02 %
(276)
Benchmark Email 80.87 %
(5.571) 		14.91 %
(1.027) 		4.22 %
(291)
AWeber 80.85 %
(5.507) 		15.21 %
(1.036) 		3.93 %
(268)
MailChimp 79.95 %
(5.460) 		15.38 %
(1.050) 		4.67 %
(319)
MailerLite 79.51 %
(5.528) 		15.85 %
(1.102) 		4.65 %
(323)
Constant Contact 78.41 %
(5.340) 		17.21 %
(1.172) 		4.38 %
(298)
Clever Elements 77.77 %
(5.220) 		17.68 %
(1.187) 		4.54 %
(305)
SendPulse 77.30 %
(5.312) 		17.46 %
(1.200) 		5.24 %
(360)
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SendInBlue email deliverability rates providers comparison 2024 (March)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Pets, Other, Home & Garden, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Dating, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 501423671184.43 %13.37 %2.20 %
Other 528444711384.09 %13.45 %2.46 %
Home & Garden 585491742083.93 %12.65 %3.42 %
Food & Drink 558468702083.87 %12.54 %3.58 %
Clothing 507425631983.83 %12.43 %3.75 %
Elektronics 513430691483.82 %13.45 %2.73 %
Entertainment 511420721982.19 %14.09 %3.72 %
Cosmetics & Beauty 526432761882.13 %14.45 %3.42 %
Sport & Fitness 548442862080.66 %15.69 %3.65 %
Health 546435852679.67 %15.57 %4.76 %
Dating 531420852679.10 %16.01 %4.90 %
Finance 553435902878.66 %16.27 %5.06 %
Job & Career 483379792578.47 %16.36 %5.18 %
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SendInBlue email deliverability by category 2024 (March)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Yandex Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 682574862284.16 %12.61 %3.23 %
ProtonMail 725608902783.86 %12.41 %3.72 %
Zoho Mail 661550862583.21 %13.01 %3.78 %
Mail.com 7286041022282.97 %14.01 %3.02 %
GMX Mail 640528852782.50 %13.28 %4.22 %
AOL Mail 661536992681.09 %14.98 %3.93 %
Yahoo Mail 7235841073280.77 %14.80 %4.43 %
Gmail 6945601112380.69 %15.99 %3.31 %
Yandex Mail 7065671162380.31 %16.43 %3.26 %
Outlook Mail 6705331053279.55 %15.67 %4.78 %
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SendInBlue email deliverability by email service provider 2024 (March)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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