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SendInBlue Email Deliverability Report for the year 2021 (November)

In this email deliverability report for SendInBlue (November 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.749 emails were sent with SendInBlue. A total of 5.448 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.009 emails ended up in the spam folder. 292 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6675.764
(86.46 %) 		706
(10.59 %) 		197
(2.95 %)
CleverReach 6.6945.727
(85.55 %) 		752
(11.23 %) 		215
(3.21 %)
Mailjet 6.8115.811
(85.32 %) 		796
(11.69 %) 		204
(3.00 %)
ActiveCampaign 6.7245.702
(84.80 %) 		796
(11.84 %) 		226
(3.36 %)
HubSpot 6.8315.781
(84.63 %) 		857
(12.55 %) 		193
(2.83 %)
CampaignMonitor 6.7445.631
(83.50 %) 		863
(12.80 %) 		250
(3.71 %)
Klick-Tipp 6.8445.693
(83.18 %) 		892
(13.03 %) 		259
(3.78 %)
Rapidmail 6.9865.784
(82.79 %) 		961
(13.76 %) 		241
(3.45 %)
AWeber 6.8605.653
(82.41 %) 		951
(13.86 %) 		256
(3.73 %)
ConvertKit 6.8355.630
(82.37 %) 		960
(14.05 %) 		245
(3.58 %)
Benchmark Email 6.8775.605
(81.50 %) 		1.001
(14.56 %) 		271
(3.94 %)
Moosend 6.6655.408
(81.14 %) 		986
(14.79 %) 		271
(4.07 %)
Mailify 6.8755.563
(80.92 %) 		1.041
(15.14 %) 		271
(3.94 %)
SendInBlue 6.7495.448
(80.72 %) 		1.009
(14.95 %) 		292
(4.33 %)
MailChimp 6.8435.502
(80.40 %) 		1.065
(15.56 %) 		276
(4.03 %)
Constant Contact 6.9495.572
(80.18 %) 		1.092
(15.71 %) 		285
(4.10 %)
MailerLite 6.7635.400
(79.85 %) 		1.068
(15.79 %) 		295
(4.36 %)
SendPulse 6.9225.481
(79.18 %) 		1.137
(16.43 %) 		304
(4.39 %)
Clever Elements 6.7175.181
(77.13 %) 		1.219
(18.15 %) 		317
(4.72 %)
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SendInBlue email deliverability providers comparison 2021 (November)
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Email deliverability rates for SendInBlue and other providers comparison

80.72 % of 6.749 emails sent with SendInBlue ended up in the recipient's main mailbox. 14.95 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.33 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.46 %
(5.764) 		10.59 %
(706) 		2.95 %
(197)
CleverReach 85.55 %
(5.727) 		11.23 %
(752) 		3.21 %
(215)
Mailjet 85.32 %
(5.811) 		11.69 %
(796) 		3.00 %
(204)
ActiveCampaign 84.80 %
(5.702) 		11.84 %
(796) 		3.36 %
(226)
HubSpot 84.63 %
(5.781) 		12.55 %
(857) 		2.83 %
(193)
CampaignMonitor 83.50 %
(5.631) 		12.80 %
(863) 		3.71 %
(250)
Klick-Tipp 83.18 %
(5.693) 		13.03 %
(892) 		3.78 %
(259)
Rapidmail 82.79 %
(5.784) 		13.76 %
(961) 		3.45 %
(241)
AWeber 82.41 %
(5.653) 		13.86 %
(951) 		3.73 %
(256)
ConvertKit 82.37 %
(5.630) 		14.05 %
(960) 		3.58 %
(245)
Benchmark Email 81.50 %
(5.605) 		14.56 %
(1.001) 		3.94 %
(271)
Moosend 81.14 %
(5.408) 		14.79 %
(986) 		4.07 %
(271)
Mailify 80.92 %
(5.563) 		15.14 %
(1.041) 		3.94 %
(271)
SendInBlue 80.72 %
(5.448) 		14.95 %
(1.009) 		4.33 %
(292)
MailChimp 80.40 %
(5.502) 		15.56 %
(1.065) 		4.03 %
(276)
Constant Contact 80.18 %
(5.572) 		15.71 %
(1.092) 		4.10 %
(285)
MailerLite 79.85 %
(5.400) 		15.79 %
(1.068) 		4.36 %
(295)
SendPulse 79.18 %
(5.481) 		16.43 %
(1.137) 		4.39 %
(304)
Clever Elements 77.13 %
(5.181) 		18.15 %
(1.219) 		4.72 %
(317)
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SendInBlue email deliverability rates providers comparison 2021 (November)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Elektronics, Home & Garden, Food & Drink, Clothing and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Health and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Elektronics 511425711583.17 %13.89 %2.94 %
Home & Garden 500415642183.00 %12.80 %4.20 %
Food & Drink 521431682282.73 %13.05 %4.22 %
Clothing 502415632482.67 %12.55 %4.78 %
Pets 503411712181.71 %14.12 %4.17 %
Other 535434762581.12 %14.21 %4.67 %
Entertainment 515416782180.78 %15.15 %4.08 %
Cosmetics & Beauty 523421792380.50 %15.11 %4.40 %
Sport & Fitness 538428852579.55 %15.80 %4.65 %
Health 544432892379.41 %16.36 %4.23 %
Finance 514404862478.60 %16.73 %4.67 %
Job & Career 509400872278.59 %17.09 %4.32 %
Dating 534416922677.90 %17.23 %4.87 %
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SendInBlue email deliverability by category 2021 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are ProtonMail, Zoho Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 664556862283.73 %12.95 %3.31 %
Zoho Mail 683565932582.72 %13.62 %3.66 %
Custom Mail 701575933382.03 %13.27 %4.71 %
Mail.com 6875581012881.22 %14.70 %4.08 %
GMX Mail 622504863281.03 %13.83 %5.14 %
Yandex Mail 6515251062080.65 %16.28 %3.07 %
Yahoo Mail 6945571073080.26 %15.42 %4.32 %
AOL Mail 6855461083179.71 %15.77 %4.53 %
Outlook Mail 7075521173878.08 %16.55 %5.37 %
Gmail 6555101123377.86 %17.10 %5.04 %
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SendInBlue email deliverability by email service provider 2021 (November)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

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References and Resources

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