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SendInBlue Email Deliverability Report for the year 2020 (November)

In this email deliverability report for SendInBlue (November 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 7.978 emails were sent with SendInBlue. A total of 5.241 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.552 emails ended up in the spam folder. 185 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.3796.405
(76.44 %) 		1.872
(22.34 %) 		102
(1.22 %)
Clever Elements 8.1456.223
(76.40 %) 		1.822
(22.37 %) 		100
(1.23 %)
GetResponse 7.9486.003
(75.53 %) 		1.856
(23.35 %) 		89
(1.12 %)
Moosend 7.6745.771
(75.20 %) 		1.800
(23.46 %) 		103
(1.34 %)
CleverReach 8.2095.957
(72.57 %) 		2.124
(25.87 %) 		128
(1.56 %)
Klick-Tipp 8.3366.027
(72.30 %) 		2.213
(26.55 %) 		96
(1.15 %)
Rapidmail 8.5285.873
(68.87 %) 		2.477
(29.05 %) 		178
(2.09 %)
CampaignMonitor 7.7765.310
(68.29 %) 		2.346
(30.17 %) 		120
(1.54 %)
Mailjet 8.2525.634
(68.27 %) 		2.461
(29.82 %) 		157
(1.90 %)
SendPulse 8.2275.546
(67.41 %) 		2.584
(31.41 %) 		97
(1.18 %)
SendInBlue 7.9785.241
(65.69 %) 		2.552
(31.99 %) 		185
(2.32 %)
ConvertKit 8.2515.414
(65.62 %) 		2.640
(32.00 %) 		197
(2.39 %)
Constant Contact 8.1505.329
(65.39 %) 		2.575
(31.60 %) 		246
(3.02 %)
ActiveCampaign 8.0945.212
(64.39 %) 		2.743
(33.89 %) 		139
(1.72 %)
Mailify 8.3645.362
(64.11 %) 		2.845
(34.01 %) 		157
(1.88 %)
MailerLite 7.7244.712
(61.00 %) 		2.879
(37.27 %) 		133
(1.72 %)
HubSpot 8.0704.883
(60.51 %) 		3.077
(38.13 %) 		110
(1.36 %)
MailChimp 7.7264.425
(57.27 %) 		3.140
(40.64 %) 		161
(2.08 %)
Benchmark Email 8.3064.657
(56.07 %) 		3.383
(40.73 %) 		266
(3.20 %)
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SendInBlue email deliverability providers comparison 2020 (November)
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Email deliverability rates for SendInBlue and other providers comparison

65.69 % of 7.978 emails sent with SendInBlue ended up in the recipient's main mailbox. 31.99 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.32 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 76.44 %
(6.405) 		22.34 %
(1.872) 		1.22 %
(102)
Clever Elements 76.40 %
(6.223) 		22.37 %
(1.822) 		1.23 %
(100)
GetResponse 75.53 %
(6.003) 		23.35 %
(1.856) 		1.12 %
(89)
Moosend 75.20 %
(5.771) 		23.46 %
(1.800) 		1.34 %
(103)
CleverReach 72.57 %
(5.957) 		25.87 %
(2.124) 		1.56 %
(128)
Klick-Tipp 72.30 %
(6.027) 		26.55 %
(2.213) 		1.15 %
(96)
Rapidmail 68.87 %
(5.873) 		29.05 %
(2.477) 		2.09 %
(178)
CampaignMonitor 68.29 %
(5.310) 		30.17 %
(2.346) 		1.54 %
(120)
Mailjet 68.27 %
(5.634) 		29.82 %
(2.461) 		1.90 %
(157)
SendPulse 67.41 %
(5.546) 		31.41 %
(2.584) 		1.18 %
(97)
SendInBlue 65.69 %
(5.241) 		31.99 %
(2.552) 		2.32 %
(185)
ConvertKit 65.62 %
(5.414) 		32.00 %
(2.640) 		2.39 %
(197)
Constant Contact 65.39 %
(5.329) 		31.60 %
(2.575) 		3.02 %
(246)
ActiveCampaign 64.39 %
(5.212) 		33.89 %
(2.743) 		1.72 %
(139)
Mailify 64.11 %
(5.362) 		34.01 %
(2.845) 		1.88 %
(157)
MailerLite 61.00 %
(4.712) 		37.27 %
(2.879) 		1.72 %
(133)
HubSpot 60.51 %
(4.883) 		38.13 %
(3.077) 		1.36 %
(110)
MailChimp 57.27 %
(4.425) 		40.64 %
(3.140) 		2.08 %
(161)
Benchmark Email 56.07 %
(4.657) 		40.73 %
(3.383) 		3.20 %
(266)
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SendInBlue email deliverability rates providers comparison 2020 (November)
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Email deliverability by category

The delivery of the emails with SendInBlue in the categories Other, Home & Garden, Pets, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Job & Career.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 5233701411270.75 %26.96 %2.29 %
Home & Garden 5563901541270.14 %27.70 %2.16 %
Pets 7084951971669.92 %27.82 %2.26 %
Food & Drink 7805452161969.87 %27.69 %2.44 %
Clothing 6834741931669.40 %28.26 %2.34 %
Elektronics 6384212031465.99 %31.82 %2.19 %
Entertainment 5083341631165.75 %32.09 %2.17 %
Sport & Fitness 5403541721465.56 %31.85 %2.59 %
Job & Career 6033921971465.01 %32.67 %2.32 %
Cosmetics & Beauty 5683691851464.96 %32.57 %2.46 %
Health 6954202581760.43 %37.12 %2.45 %
Finance 5713452131360.42 %37.30 %2.28 %
Dating 6053322601354.88 %42.98 %2.15 %
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SendInBlue email deliverability by category 2020 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Yahoo Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7465242041870.24 %27.35 %2.41 %
Yahoo Mail 7415052201668.15 %29.69 %2.16 %
Zoho Mail 9506412872267.47 %30.21 %2.32 %
Mail.com 8195522481967.40 %30.28 %2.32 %
AOL Mail 8135472481867.28 %30.50 %2.21 %
ProtonMail 8425592622166.39 %31.12 %2.49 %
Yandex Mail 8105222701864.44 %33.33 %2.22 %
GMX Mail 8315202912062.58 %35.02 %2.41 %
Outlook Mail 7324522621861.75 %35.79 %2.46 %
Gmail 6944192601560.37 %37.46 %2.16 %
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SendInBlue email deliverability by email service provider 2020 (November)
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All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

The following badges for SendInBlue can be embedded into a website.

SendInBlue
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References and Resources

Further resources and references for SendInBlue.

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