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SendInBlue Email Deliverability Report for the year 2023 (December)

In this email deliverability report for SendInBlue (December 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendInBlue and other providers comparison

A total of 6.911 emails were sent with SendInBlue. A total of 5.511 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.111 emails ended up in the spam folder. 289 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.9175.979
(86.44 %) 		712
(10.29 %) 		226
(3.27 %)
ActiveCampaign 6.8805.890
(85.61 %) 		775
(11.26 %) 		215
(3.13 %)
Mailjet 6.7915.783
(85.16 %) 		789
(11.62 %) 		219
(3.22 %)
Klick-Tipp 6.8245.769
(84.54 %) 		828
(12.13 %) 		227
(3.33 %)
CleverReach 6.7225.679
(84.48 %) 		827
(12.30 %) 		216
(3.21 %)
CampaignMonitor 6.8325.706
(83.52 %) 		877
(12.84 %) 		249
(3.64 %)
Rapidmail 6.8345.694
(83.32 %) 		879
(12.86 %) 		261
(3.82 %)
ConvertKit 6.9615.783
(83.08 %) 		935
(13.43 %) 		243
(3.49 %)
HubSpot 6.8175.608
(82.26 %) 		938
(13.76 %) 		271
(3.98 %)
Mailify 6.6505.441
(81.82 %) 		934
(14.05 %) 		275
(4.14 %)
AWeber 6.8915.627
(81.66 %) 		985
(14.29 %) 		279
(4.05 %)
MailChimp 6.9935.700
(81.51 %) 		1.018
(14.56 %) 		275
(3.93 %)
Moosend 6.7885.494
(80.94 %) 		1.033
(15.22 %) 		261
(3.85 %)
SendInBlue 6.9115.511
(79.74 %) 		1.111
(16.08 %) 		289
(4.18 %)
Benchmark Email 6.9305.509
(79.49 %) 		1.111
(16.03 %) 		310
(4.47 %)
Constant Contact 6.9155.484
(79.31 %) 		1.141
(16.50 %) 		290
(4.19 %)
SendPulse 6.6585.269
(79.14 %) 		1.109
(16.66 %) 		280
(4.21 %)
MailerLite 6.7805.357
(79.01 %) 		1.126
(16.61 %) 		297
(4.38 %)
Clever Elements 6.6485.033
(75.71 %) 		1.257
(18.91 %) 		358
(5.39 %)

Email deliverability rates for SendInBlue and other providers comparison

79.74 % of 6.911 emails sent with SendInBlue ended up in the recipient's main mailbox. 16.08 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.18 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.44 %
(5.979) 		10.29 %
(712) 		3.27 %
(226)
ActiveCampaign 85.61 %
(5.890) 		11.26 %
(775) 		3.13 %
(215)
Mailjet 85.16 %
(5.783) 		11.62 %
(789) 		3.22 %
(219)
Klick-Tipp 84.54 %
(5.769) 		12.13 %
(828) 		3.33 %
(227)
CleverReach 84.48 %
(5.679) 		12.30 %
(827) 		3.21 %
(216)
CampaignMonitor 83.52 %
(5.706) 		12.84 %
(877) 		3.64 %
(249)
Rapidmail 83.32 %
(5.694) 		12.86 %
(879) 		3.82 %
(261)
ConvertKit 83.08 %
(5.783) 		13.43 %
(935) 		3.49 %
(243)
HubSpot 82.26 %
(5.608) 		13.76 %
(938) 		3.98 %
(271)
Mailify 81.82 %
(5.441) 		14.05 %
(934) 		4.14 %
(275)
AWeber 81.66 %
(5.627) 		14.29 %
(985) 		4.05 %
(279)
MailChimp 81.51 %
(5.700) 		14.56 %
(1.018) 		3.93 %
(275)
Moosend 80.94 %
(5.494) 		15.22 %
(1.033) 		3.85 %
(261)
SendInBlue 79.74 %
(5.511) 		16.08 %
(1.111) 		4.18 %
(289)
Benchmark Email 79.49 %
(5.509) 		16.03 %
(1.111) 		4.47 %
(310)
Constant Contact 79.31 %
(5.484) 		16.50 %
(1.141) 		4.19 %
(290)
SendPulse 79.14 %
(5.269) 		16.66 %
(1.109) 		4.21 %
(280)
MailerLite 79.01 %
(5.357) 		16.61 %
(1.126) 		4.38 %
(297)
Clever Elements 75.71 %
(5.033) 		18.91 %
(1.257) 		5.39 %
(358)

Email deliverability by category

The delivery of the emails with SendInBlue in the categories Home & Garden, Food & Drink, Elektronics, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Sport & Fitness, Health, Finance and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 519431741483.04 %14.26 %2.70 %
Food & Drink 557460772082.59 %13.82 %3.59 %
Elektronics 539441772181.82 %14.29 %3.90 %
Clothing 516422732181.78 %14.15 %4.07 %
Other 537439821681.75 %15.27 %2.98 %
Pets 518419782180.89 %15.06 %4.05 %
Entertainment 522418871780.08 %16.67 %3.26 %
Cosmetics & Beauty 536423882578.92 %16.42 %4.66 %
Dating 485379871978.14 %17.94 %3.92 %
Finance 5624371012477.76 %17.97 %4.27 %
Health 528410912777.65 %17.23 %5.11 %
Sport & Fitness 553425963276.85 %17.36 %5.79 %
Job & Career 5394071003275.51 %18.55 %5.94 %

Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendInBlue are Custom Mail, Zoho Mail and ProtonMail. The delivery rates were worst for the email providers Yandex Mail, Gmail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 652544911783.44 %13.96 %2.61 %
Zoho Mail 680559992282.21 %14.56 %3.24 %
ProtonMail 7215831003880.86 %13.87 %5.27 %
Yahoo Mail 7115691231980.03 %17.30 %2.67 %
Mail.com 6655301062979.70 %15.94 %4.36 %
GMX Mail 7265781093979.61 %15.01 %5.37 %
AOL Mail 6795341153078.65 %16.94 %4.42 %
Outlook Mail 7325721293178.14 %17.62 %4.23 %
Gmail 6565101163077.74 %17.68 %4.57 %
Yandex Mail 6895321233477.21 %17.85 %4.93 %

All email deliverability reports for SendInBlue

All available email deliverability reports for SendInBlue.

SendInBlue badges for website

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References and Resources

Further resources and references for SendInBlue.

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